Professional Documents
Culture Documents
BUSINESS, 7e
Czinkota
Ronkainen
Moffett
Chapter 1
The International
Business Imperative
Learning Objectives
To understand the history and impact of
international business.
To learn the definition of international
business.
To recognize the growth of global linkages
today.
To understand the U.S. position in world
trade and the impact international business
has on the United States.
To appreciate the opportunities and
challenges offered by international
business.
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Licensing
Franchising
Management contracts
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Recent Changes in
International Business
Total world trade declined dramatically
after 2000, but is again on the rise.
The rate of globalization is
accelerating.
Regionalization is taking place,
resulting in trading blocs.
The participation of countries in world
trade is shifting.
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$ per hour
25
20
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10
5
0
All Plants
Small Plants
Non-Exporters
Large Plants
Exporters
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Globalization
Because of globalization, for the
first time in history, the availability
of international products and
services can be accessed by
individuals in many countries, from
diverse economic backgrounds.
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