It is clear that through my

survey, the target audience of

the rap genre would like the
video to hold a narrative style
video type. This would engage
the audience and would use
Blumler and Katz theory of
personal relationships as the
story is going to be social
realistic so the audience will be
able to connect with the video
and enjoy it.

How Would You Like to see The Rap Conventions Broken?

It is clear through my primary
research and accumulating my
qualitative data that my target
audience would like a mixture
of social realistic ideas story
telling the typical conventions
of the genre and and 4 out of
10 people, the highest amount
would like to see an abstract
non generic video.

4.5
4
3.5
3
2.5
2
1.5
1
0.5
0

Social Realistic Ideas

Abstract

Story Telling

Keep The Conventions

How Would You Like to see The Rap Conventions Broken?