Professional Documents
Culture Documents
McGraw-Hill/Irwin
13
WHY DO STRATEGY ?
A firm does strategy:
15
1.1
16
Low-cost
provider
Differentiation
on features
Focus on
market niche
Best-cost
provider
18
STRATEGIC APPROACHES
Building a competitive advantage by:
1.
2.
3.
4.
110
111
112
1.2
113
$$$?
Business
Model
Competitive
Initiatives
Value
Proposition
Business
Approaches
Profit Formula
114
116
The Strategic
Fit Test
The Competitive
Advantage Test
Winning
Strategy
The Performance
Test
118