BY

MARIA KHAN

Maria Khan, Lecturer UET, Lahore

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Maria Khan, Lecturer UET, Lahore

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 30 millions internet user

In Pakistan
Half on mobile

Maria Khan, Lecturer UET, Lahore

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According to the report, internet penetration

in the country has reached 16%, while broadband
subscribers have more than doubled in the last
two (2) years.

Maria Khan, Lecturer UET, Lahore

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Terming Pakistan the Fifth Largest mobile

phone market in Asia , the report cited 10%
Smartphone penetration, although 80% of phones
were found to be costing less than $100.

Maria Khan, Lecturer UET, Lahore

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The report also cited an encouraging 11% of

internet mobile visits out of 182 million total page
views in April, 2013.

Maria Khan, Lecturer UET, Lahore

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Despite financial challenges Pakistani

are embracing connected devices and the
content that they offer.

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Pakistan is 5th largest mobile phone

market in the Asia.

Maria Khan, Lecturer UET, Lahore

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80% of internet users spend

more than an hour online
every day. But the average
session is only 5 minutes.

Maria Khan, Lecturer UET, Lahore

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Maria Khan, Lecturer UET, Lahore

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Importantly, two thirds of the country s Facebook

users are below the age of 25.
More than half of them come from the country s
richest 10% of households.
The result is a highly concentrated social media
audience of young, affluent consumers.

Maria Khan, Lecturer UET, Lahore

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Inability to finalize terms for the auction of 3G

mobile licenses.
Confusing rules around multi-SIM ownership and
mobile number portability
Despite this $7 billions in foreign direct
investment into telecom sector since 2005.
Telenor has just announced commitment to
another 1B.

Maria Khan, Lecturer UET, Lahore

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