(OXFORD SERIES IN VISUAL COGNITION
Series Editors
Gillian Rhodes
Mary A. Peterson
Perception of Faces, Objects, and Scenes: Analytic
and Holistic Processes
Exdited by Mary A. Peterson and Gillian Rhodes
‘Fltting the Mind to the World: Adaptation and Afver-Effects
in High-Level Vision
Edited by Colin W. G, Clifford and Gillian Rhodes
Human Body Perception From the Inside Out
aited by Gtinther Knoblich, lan M. Thoraton, Marc Grosjean,
‘and Maggie Shiffrar
Understanding Events: From Perception to Action
Edited by Thomas F. Shipley and Jeffrey M, Zacks
Understanding Events
From Perception to Action
EDITED BY
Thomas F. Shipley and Jeffrey M. Zacks
OXFORD
2008362 PERCEIVING AND SEGMENTING EVENTS
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cotta, J.C, etal, (1993). Area V5 of the human brain: Evidence from a com-
bined study using positron emission tomography and magnetic revozance
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(2003). Viewing the motion of human body parts activates diferent regions
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14
Animacy and Intention in the
Brain: Neuroscience of Social Event
Perception
ANDREA $, HEBERLEIN
‘While many movements look animate because they are derived from ac-
tual biological motion (as discussed in Chapters J1, 12, and 13), some
‘movements are perceived as animate even when the moving objects are
‘geometric objects or blobs. Further, these moving objects may not look
‘merely alive; in many instances, they look like intentional agents, with
‘oals, emotions, and personality traits. Viewers make such anthropo-
‘morphic attributions despite being fully aware that the shapes to which
they are ascribing these anthropomorphic qualities are animated geo-
‘metric objects: the impression that the shapes are alive and social is so
‘compelling that itis not amenable to top-down information, as in elassic
perceptual illusions. When people make these social attributions, a suite
Of brain regions is recruited, including structures known to be important
for processing cues related to people and to emotional information: the
‘amygdala, the fusiform face arca (FFA), the temporo-parietal junction
CIPD, and both ventral and dorsal medial prefrontal cortices (VMPFC
‘and DMPFC; Fig. 14.1; also see color insert). Though some of these
structures have roles that extend considerably beyond processing social
information, this circuit has been dubbed the “social brain” (Adolphs,364 PERCEIVING AND SEGMENTING EVENTS