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Table of contents
1. E-Marketing on Online Social Networks and Ethical Issues......................................................................... 1
Bibliography...................................................................................................................................................... 3

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Document 1 of 1

E-Marketing on Online Social Networks and Ethical Issues

Author: Sharma, Gajendra; Baoku, Li
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Abstract: Online social network is any electronic tool or application that provides information, allowing
collaboration, interaction, and sharing information among users. The social network can be utilized as an emarketing tool with low-cost and effective source of medium for marketers to identify market needs, customer
experiences, competitive movements, and trends. The purpose of this paper is to study the significance of
online social networks based on web 2.0 technologies on e-marketing promotion and potential challenging issue
as well as needs of ethical standards. The paper adopts a broad literature review relating to e-marketing on
online social networks and ethics. This study examines that the ethical issues such as acts, regulations and
policies that govern privacy, the collection of personal information and the protection of a user's identity are
crucial when using social network for e-marketing and business promotion. As a communication tool the online
social networks play a key role to reach initial product adopters and maintain interaction and collaboration with
customers for market promotion.
Subject: Social networks; Electronic commerce; Business ethics; Marketing;
Identifier / keyword: Applications, Challenges, Electronic Tool, E-Marketing, Ethics, Online Social Network
Publication title: International Journal of Online Marketing
Volume: 2
Issue: 4
Pages: n/a
Publication year: 2012
Publication date: Oct-Dec 2012
Year: 2012
Publisher: IGI Global
Place of publication: Hershe
Country of publication: United States
Publication subject: Business And Economics--Marketing And Purchasing, Computers--Internet
ISSN: 21561753
Source type: Scholarly Journals
Language of publication: English
Document type: Journal Article
Document feature: References
DOI: http://dx.doi.org/10.4018/ijom.2012100101
ProQuest document ID: 1439069478
Document URL: http://search.proquest.com/docview/1439069478?accountid=61315

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Copyright: Copyright IGI Global Oct-Dec 2012

Last updated: 2014-11-25
Database: ProQuest Research Library

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Bibliography
Citation style: Harvard
Sharma, G. & Baoku, L. 2012, "E-Marketing on Online Social Networks and Ethical Issues", International
Journal of Online Marketing, vol. 2, no. 4, pp. 1-n/a.

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