Dec.

4, 2015
Created by:
Jessica Karsten

Roxanne Dudrick

Sarah Missimer

Executive Summary
AlzheimersTennessees2016KnoxvilleWALKistheonlywalkfromwhichonehundred
percentofdonationsbenefitTennesseans.Providedisacohesivedigitalcampaignandlistof
recommendationsfortheorganizationtoincreaseonlinepreeventregistrationforthe2016
KnoxvilleWALK.BydefiningAlzheimersTennesseeskeyaudiencesandanalyzingprevious
postspromotingWALKsonitsFacebookPage,wedevelopedacampaigntoraiseawareness
oftheWALKandhumanizetheevent.

Thiscampaignfocusesonincreasingparticipationinthe2016KnoxvilleAlzheimersTennessee
WALK,increasingtargetaudienceawarenessoftheWALKandincreasingtargetaudience
interactivitywiththeAlzheimersTennesseeFacebookpageduringtheorganizations
WhyI
Walk

campaign.Specifically,thisdigitalcampaignaimstoleverageFacebookasakey
communicationtoolforAlzheimersTennesseewhenpromotingits2016WALK.

ToreachAlzheimersTennesseestargetaudiencethroughitsFacebookPage,thiscampaign
willimplementthefollowingrecommendations:
UtilizestrikingvisualstoappealtoitsonlineaudienceandhumanizetheWALK
Shareexclusivebehindthescenescontenttoincreaseengagement
Collaboratewithfanstogenerateconversationsandstrengthenrelationshipsonline

KeyinsightsfromAlzheimersTennesseespreviousWALKpromotioneffortsonFacebookare
highlightedinthefollowingsection.

Situation
Insightsonactivity,engagementandkeytrendsweredrawnfromtheAlzheimersTennessee
Facebookpage.AninformalanalysisofpostsrelatedtotheannualKnoxvilleWALKwas
conductedtoreviewhowtheorganizationpreviouslyutilizedtheonlineplatform.
AlzheimersTennesseefirstpromotedthe2015KnoxvilleWALKfourmonthspriortotheevent
bychangingitsFacebookcoverphototoaninformationalgraphicwithWALKdetails.
SubsequentupdatesincludedanannouncementoftheWALKshonorarychairandnew
location,arequestforteamphotos,aswellasavarietyofpostsfeaturinglocalcelebrities.The
organizationsharedaFacebookeventfortheWALKwithdetailsandtheregistrationlink
however,itdidnotpostadditionalupdatesorrespondtopostsfromcommentersonthepage.
Eventsponsorswerenotannouncedorrecognizedthroughouttheregistrationperiod.The
registrationlinkwasfrequentlylostintextheavyposts,whichrequiredviewerstoclickasee
morelinkinordertoviewthefulldetails.FrequencyofWALKspecificpostssignificantly
increasedoneweekpriortotheevent.Preeventcommunicationlackedastrong,consistent
calltoactionemphasizingearlyregistration.
TheEasternTennesseeChapterofAlzheimersAssociationistheprimarycompetitorof
AlzheimersTennessee,givenitssimilarmission,servicesandevents.Theorganizationstarted
promotingitswalkonFacebooktwomonthspriortothe2015eventwithapostincludingthe
registrationlink.Duringthisperiod,theFacebookpagewasusedconsistentlyandconciselyto
promotethewalk.Theorganizationalsorecognizedandannouncedeventsponsorswithan

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albumfeaturingtheirlogos.AlzheimersAssociationsnationalFacebookPagelikelyplayeda
majorroleincommunicatingwalkdetailstoitsaudiencethroughouttheyear.
ThefollowingsectionprovidesgeneralrecommendationsforAlzheimersTennesseetoutilize
whenpromotingthe2016KnoxvilleWALKonitsFacebookPage.

Recommendations
Visuals Are Key
RatherthanpostingtextheavycontentwithspecificKnoxvilleWALKdetailsonitsFacebook
page,AlzheimersTennesseecouldutilizeinfographicsincludingthesameinformationinan
easytoreadformat.Forexample,itmightbebeneficialfortheorganizationtocreategraphics
explainingparticularWALKdetailsaswellaswhotheeventbenefits.Creatingavisualforthe
registrationprocesscouldalsobeanefficientwaytodisseminatetheinformationtothe
organizationstargetpublicswithoutpostingitinaparagraphformatthatmaygetlostinthe
Facebooktimelineclutter.

UtilizingvisualcontentcanalsohumanizetheKnoxvilleWALKbyshowingparticipantsand
thosewhobenefitfromthefundsraisedfromtheevent.Thisvisualstorytellingcouldserveas
anattentiongrabbingelementwithwhichAlzheimersTennesseestargetaudiencemaybe
moreinclinedtoengage.Theorganizationcouldpostphotosorvideosofparticipantsexplaining
theirreasonsforwalkingwiththe#WhyIWalkhashtagandencourageotherstosharetheir
reasonsinthecommentssectiontofacilitateengagement.Providingafacetotheeventalso
allowsparticipantstoseewhotheywillbewalkingwith,aswellaswhotheyarewalkingfor.

Usingsimilarcolorschemesandfontsinthevisualcontentcouldprovideaunifiedlooktothe
WhyIWalk
campaignwhilestrengtheningAlzheimersTennesseesbrandandroleasthe
KnoxvilleWALKhost.Integratingtheorganizationsprimaryorangeandpurplecolorsandthe
WALKlogointheinfographics,photosandvideoscouldbeawaytoconnectthevisualsand
constructapowerfulappearancethatisvisuallyappealingtoviewers.

Share Behind-the-Scenes Content

AnotherwaytohumanizetheAlzheimersTennesseeKnoxvilleWALKistopost
behindthescenescontentwithimagesandvideosfromWALKstaff,sponsorsandteam
captains.Showingthetargetaudiencewhatgoesintotheeventmayfosterengagementand
generalexcitementfortheupcomingevent.Creatingadditionalhashtagslike#WhyISponsor
or#WhyICaptaincouldcreateanonlinecommunityofsimilarindividualswhileinspiringothers
tomakethesamecommitmentstotheevent.

CreatingphotoandvideocontentincludingWALKteamcaptains,sponsors,chairsandstaff
providesafacetotheeventbyshowingtherealpeoplewhobringittolife.Viewersmayfeel
moreinclinedtoengagewiththeseposts,astheyprovideahumanconnectiontotheWALK.
Thiscontentalsoservesasawaytoshowappreciationfortheseindividualsandcompanies,
whichmayincreasetheirlikelihoodtoparticipateinfutureAlzheimersTennesseeevents.

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CreatingthisstrongWALKcommunityisaneffectivewaytomaintainacoalitionofindividuals
withthesamegoaloforganizingasuccessfulevent.Behindthescenescontentcouldalsobe
sharedontheFacebookpagesofcaptains,sponsors,chairsandstaffmembers.Cross
promotionallowstheorganizationtobenefitfromtheseindividualsfollowers,whileprovidingthe
individualswiththeopportunitytopromotetheirinvolvementwithaworthycause.

Collaborate With Fans

AlzheimersTennesseecouldimplementacrowdsourcingstrategytoencouragefan
engagementandbuildstrongerconnectionswithitsaudiencesonFacebook.Sample
crowdsourcingpostscouldrequestfeedback,storiesandideasfromFacebookfans.Byutilizing
acrowdsourcingstrategyonline,AlzheimersTennesseecouldfosteracollaborative
relationshipbetweentheorganizationanditsaudiences.Additionally,theorganizationcould
collectfangeneratedcontentsuchasphotosandtestimonialstosaveforfutureuseonline.

Theserecommendationsareintegratedinto
WhyIWalk
campaignstrategiesandtactics
describedinthefollowingsections.

Example Campaign
Campaign Purpose
Thepurposeofthiscampaignistoincreaseparticipationinthe2016KnoxvilleWALK,target
audienceawarenessoftheWALKandtargetaudienceinteractivitywiththeAlzheimers
TennesseeFacebookpageduringthe
WhyIWalk

campaign.Specifically,thiscampaignaims
toleverageFacebookasakeycommunicationtoolforAlzheimersTennesseetopromote
participationinits2016WALK.

Goal
Toincreaseparticipationinthe2016KnoxvilleWALK.

Objectives
Objective1:
ToincreaseawarenessofKnoxvilleWALKamongtargetaudiencesby20%
throughMarch2016.
Objective2:
ToincreaseinteractivityontheAlzheimersTennesseeFacebookPageamong
targetaudiencesby20%duringtheWhyIWalkcampaignthroughMarch2016.
Objective3:
Toincreasecompletewebsiteregistrationsby20%throughMarch2016.

Audience
Forthepurposeofthiscampaign,AlzheimersTennesseestargetaudienceincludesfamilies
andfriendstouchedbyAlzheimersdiseaseandrelateddementiaslivinginKnoxvilleandthe
surroundingcounties.Basedonresearchandpastcommunicationmaterials,Alzheimers
TennesseecouldbenefitfromtargetingEastTennesseecompaniesandemployeesthat

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sponsorthewalks,churches,healthcare/assistedlivingfacilitiesandstaffwhenpromoting
participation.

Campaign Description
Theproposedcampaignincludesaoneweek(MondaythroughFriday)planwithaccompanying
digitalcontentduringtheFebruaryorMarchregistrationperiod.Asocialcalendarisprovided
detailingwhendigitalcontentshouldbepublishedontoFacebookintheappendix.

Why I Walk
Key Messages
WedevelopedamessagestrategytargetingAlzheimersTennesseesaudiencesinorderto
increaseWALKregistration.Thecampaignmessagestrategyiscenteredaroundoneessential
messageunderlyingallcampaigncommunication:
Communitymembersshouldregisternow
fortheinspiringandfunKnoxvilleAlzheimersTennesseeWALKthatsupports
TennesseanstouchedbyAlzheimers.
Theoverarchingmessageincludesfourkey
components:TheKnoxvilleAlzheimersTennesseeWALK(1)allowsthecommunitytosupport
TennesseanstouchedbyAlzheimers,(2)servesasafunfilledcelebrationforthewhole
communityand(3)inspiresallwhoattend.Lastly,(4)individualandteamregistrationisnow
open.

Message1emphasizeshowtheWALKbenefitsthecommunityandexplainstheallocationof
fundsraised.Message2highlightsthefunWALKdetails:freefood,livemusic,raffles,pets,
celebritychairpersons,andmore.Message3focusesontheWALKsinspirationalelementslike
thebeautifulgardensceneryandabilityforattendeestohonorlovedones.Message4
communicatestoviewersthatregistrationisonlineandopenthroughthemorningoftheWALK.
ThesemessagesconveythemostcrucialdetailsoftheKnoxvilleWALKinordertoeducateand
resonatewithAlzheimersTennesseeskeyaudiences.

Strategies
Objective1:
ToincreasetargetaudienceawarenessofWALKby20%throughMarch2016.
Strategy:
Promote2016WALKwithmultimediapostsontheAlzheimersTennessee
uuuuuuuuuuuuu
FacebookPage.
Tactic:
Createeyecatchinginfographicstoconveyinformationinan
uuuuuuuuuuuuuuuu
easytoreadformat.
Infographicsareusefultoolsfororganizingwordsandphotosintoan
easilydigestible,engagingvisualaid.AlzheimersTennesseecouldpost
infographicsthroughouttheyeartoinformFacebookfansaboutnew
sponsors,registrationupdatesandWALKdetails.Thesevisualsmight
breakthroughtheclutteronlineandresonatewiththetargetaudience
morethanatextonlypost.Bycreatingandsharinginfographics,
AlzheimersTennesseecanestablishitselfasanexpertonAlzheimers
diseaseandrelateddementiasaswellasWALKeventdetails.

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Forexample,AlzheimersTennesseecouldpostaninfographicthanking
sponsorsformakingtheWALKpossible.Thesimpleinfographiccould
displaysponsorlogosinavisuallyappealing,organizedlayoutwitha
thankyoumessageinAlzheimersTennesseesofficialcolorsofpurple
andorange.Thegraphicwouldestablishcredibilityamongpotentiallocal
registrants,fostergoodwillbetweentheorganizationanditssponsorsas
wellasencourageothersponsorstogetinvolvedwiththeWALK.

TheinfographicbelowcouldbesharedonAlzheimersTennessees
FacebooktoexplainWALKdetails.Thegraphicfeaturesastriking,
readablefont,eyecatchinggraphicsandtheAlzheimersTennessee
logo.Potentialregistrantscouldlookatthisinfographicandeasilygather
WALKdetailsincludingthelength,location,charitablecauseand
organizationwebsite.AlzheimersTennesseemightsharethe
infographicbelowwiththe2016eventdate,registrationlinkand
calltoaction.

Objective2:
ToincreasetargetaudienceinteractivitywiththeAlzheimersTennessee
uuuuuuuuuu
FacebookPagefortheWhyIWalkcampaignby20%throughMarch2016.
Strategy:
UtilizeWhyIWalkcalltoactionpostsontheAlzheimersTennessee
uuuuuuuu
FacebookPage.
Tactic:
Postshortvideoclipsfeaturingcommunityinfluencersexplaining
uuuuuuuuuuuuuuuu
whytheywalk,sponsororserveasacaptaintohumanizethe
uuuuuuuuuuuuuuuu
campaignandinspireviewers.
VideocontentiseasilyaccessibleandshareableonFacebook,so
AlzheimersTennesseecouldutilizetheplatformtopostinspiringvideo
clips.Videosasshortas30secondscouldallowAlzheimersTennessee
influencerstosharetheirinspiringstoriesaboutlovedonesfacingthe
disease.Theorganizationcouldutilizepersonalstoriesandsharevideo
contenttoengage,entertainandmotivatefanstoregisterfortheWALK.
AlzheimersTennesseehasavarietyofspecifictargetaudienceslivingin
Tennessee,buttheyareallunitedbythefactthatAlzheimersdisease
hassomehowtouchedtheirlife.Everyonehasauniquestorytoshare
abouttheirexperiencewiththedisease,andFacebookvideosareideal
forgeneratingonlineconversations.AlzheimersTennesseeFacebook
fansmightviewthesevideosandleaveacommentexplainingwhythey
walk.Additionally,viewerscaneasilysharethevideototheirpersonal
Facebookaccountstoincreaseviewershipandinteractivityamonga
largeronlineaudience.Thesevideoscouldpotentiallygenerateinspiring
conversationsandincreaseAlzheimersTennesseesFacebookPage
likes,whichcouldthenleadtoanincreaseincompleteonline
registrationsfortheWALK.

Tactic:
Postdailyphotosofindividualsdisplayingposterswhythey
walktohumanizethecampaignandinspireviewers.
Photosdisplayingwhymembersinthecommunitywalkhumanizes
AlzheimersTennesseeandsetsitapartfromotherorganizationswith
walks.Eachdayanimageofanindividualdisplayingwhytheywalkcould
beincludedtoinspireviewerstoparticipateinthe2016KnoxvilleWALK.
Onthefinaldayofthecampaign,animageofan

individualholdinga
blankpostercouldbeincludedinacrowdsourcingpost.Thiscould
increaseengagementandgeneratefancreatedcontentlikestoriesor
photos.
Facebookviewersvaluestrongvisualcontent,sothistacticcould
potentiallygoviralamongcommunitymembers.Everyonehasastoryto
share,andthesebrandedposterimagesfeaturingtheAlzheimers
Tennesseelogocouldleadtoanincreaseinonlineinteractivityamong
theorganizationstargetaudience.Blackandwhitephotoswiththeofficial
campaignhashtag#WhyIWalkandupliftingmessageslike,Formymom
andBecausetherewillbeaCUREforeveryonesomedaycouldappeal
toAlzheimersTennesseesFacebookfans.Theseimagesmightremind
viewerswhytheyLikethePage,movethemtogetmoreinvolvedwith
theorganizationandregisterfortheWALK.

Objective3:
Toincreasecompletewebsiteregistrationsby20%throughMarch2016.
Strategy:
Embed2016WALKregistrationlinkinFacebookposts.
Tactic:
UtilizeinfographicstoeasilycommunicatetheWALKregistration
uuuuuuuuuuuuuuuu
process.
InfographicscouldbepostedtoupdateFacebookfanseachnightonthe
totalnumberofWALKregistrants,encourageviewerstoregisterwitha
friendandshareAlzheimersTennesseespostwiththeirfriendsonline.
Thefollowinginfographicssimplifytheregistrationprocess,whichcould
encouragemoreFacebookfanstocompletewebsiteregistrations.
Theinfographicbelow,forexample,givesviewersstepbysteponline
registrationdirections.Theorganizationlogoisprominentlydisplayed,
whichlendsbrandconsistencyandcredibility,andthegraphiclayoutis
visuallyappealing.Eachstepthroughtheregistrationprocessislistedina
simplesentence,soviewerscaneasilyunderstandhowtoregisterforthe
WALK.Onlineviewersexposedtothisinfographicmightfeelmore
compelledtoregisteroncetheyseehoweasyitistogetinvolved.

Thisinfographichasasimplemessage:573peopleinthecommunity
haveregisteredforthe2016KnoxvilleWALK.Theorganizationlogois
displayed,andthevisualsreflectthecampaignscolorsandfonts.
AlzheimersTennesseecouldpostthisinfographicwithanightlyupdate
onthenumberofWALKregistrants.Viewersmightwanttosignupforthe
eventoncetheyseehowmanyothercommunitymembershavejoinedin
onthefun,charitableevent.Thisstraightforwardgraphiccouldbe
updatedeachnightduringthecampaigntomotivateandencourage
viewers.

TheinfographicbelowencouragesviewerstosignupfortheWALKwitha
friendandemphasizesthatwalkingtogetherisbetter.Theinfographictext
maybesimple,butthevisualsarepowerful.Byincludinganimageoftwo
handsclaspedtogether,theinfographicportraystheWALKasan

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inspiringcommunityeventwherepeoplecanunitetoendAlzheimers
disease.Viewersmightseethepostandtagoneoftheirfriendsinthe
commentsectiontoinvitethemtoregisterfortheWALK.Viewerscould
alsosharethepostandencouragetheirFacebookfriendstojointhemat
theevent.

Tactic:
Hostanonlineregistrationcontestamongteamcaptainsto
aaaaaaaaaaaa
increasecompletewebsiteregistrations.
AlzheimersTennesseecouldhostaregistrationcontestamongteam
captainstoincreaseWALKregistrationandawareness.Teamcaptains
areagreatresourceforAlzheimersTennesseewhenpromotingthe
KnoxvilleWALKbecausetheyalreadyhaveastrongconnectiontothe
organizationandtheevent.FacebookpostsfromAlzheimers
Tennesseecouldbesharedbyteamcaptainsontheirpersonalpages
encouragingindividualstoregisterfortheWALK.Thiscontestcould
increaseengagement,participationandoverallexcitementforthe
WALK.
Alittlefriendlycompetitionamongcaptainscangoalongway.
AlzheimersTennesseecouldshareupdatesonthecurrentleaderboard
toencouragecaptainstogrowlargerteams.Thecaptainresponsiblefor
themostcompletewebsiteregistrationscouldwinasmallprizeor
recognitionattheWALK.ByrallyingcaptainstogrowtheirWALKteams,
AlzheimersTennesseecouldincreaseonlineregistrationsandoverall
interactivity.

Conclusion

TheprovidedrecommendationsanddigitalcampaignfortheAlzheimersTennessee2016
KnoxvilleWALKwereformedtoincreaseparticipationamongitskeyaudiences.Byanalyzing
trendsfromAlzheimersTennesseespreviouspromotioneffortsonFacebookandidentifyingits
keyaudiences,wedevelopedadigitalplantohelpAlzheimersTennesseebreakthroughthe
multimediaclutteronFacebook.Utilizingstrikingvisuals,sharingexclusivebehindthescenes
contentandcollaboratingwithfanscouldhelpAlzheimersTennesseegenerateonline
excitementsurroundingits2016KnoxvilleWALK.Weareconfidentthattheexamplecampaign

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andsocialcalendarcontentcouldhelpachieveallofthestatedobjectivesbycapturingthe
communitysattentionandeducatingKnoxvilleresidentsabouttheorganizationsimportant
mission.

Alzheimer's Tennessee - Facebook Page Social Media Calendar

Time

Type

Topic

Copy

Multimedia

Walk Info

The ONLY Knoxville Alzheimer's WALK with

100% of the proceeds benefitting Tennesseans.
Register today for the 2016 Knoxville Walk on
April 16 at
www.alzTennessee.org/KnoxWalk2016

Infographic featuring key details about 2016 Knoxville WALK.

Why I Walk

Over 400,000 Tennesseans are caregivers for

someone living with Alzheimer's disease. They
walk because...

Photo of individual holding a poster listing their reason for

participating in the WALK. Image will be blurred around the
poster to focus on the poster text.

Contest

Our WALK would not be successful without the

dedicated team captains. For our 2016 Knoxville
WALK, the team captain who registers the most
participants by Friday, (insert date), will receive
(insert a prize) for their team! Registering your
team today:
www.alzTennessee.org/KnoxWalk2016

Contest encouraging team captains to have the most

registered participants by the end of the week. Team with the
most participants will receive a prize.

Day 1 - Monday

9:03 a.m. Infographic

1:04 p.m. Inspirational photo

3:02 p.m. Announce contest

The 2016 Knoxville Walk is sure to be a good

time! Look how many people have already signed
up! Registriation continues until the morning of
April 16, but you can sign up now at
7:05 p.m. Registration update Daily numbers www.alzTennessee.org/KnoxWalk2016
Graphic indicating how many participants are registered.

Day 2 - Tuesday
How to
register

Help over 120,000 Tennesseans by registering

for the 2016 Knoxville Walk with Alzheimer's
Tennessee! Register now
www.alztTennessee.org/KnoxWalk2016

11:09 a.m. Inspirational photo

Why I Walk

Participants walk for their wives, husbands,

parents, siblings and friends living with
Photo of individual holding a poster listing their reason for
Alzheimer's disease. They walk to honor the lives participating in the WALK. Image will be blurred around the
touched by the disease.
poster to focus on the poster text.

12:08 p.m. Video

Jane Doe is a team captain in honor of her mom

who spent 5 years living with Alzheimer's disease.
Why I Captain Hear her story in this short clip. #WhyICaptain
30-second clip from a team captain explaining why they walk.

3:02 p.m. Share blog post

5 Reasons
Why I Walk

9:06 a.m. Infographic

There are many reasons to participate in our

WALK. Read 5 reasons why participants choose
to walk: (insert blog link)

Registration for the 2016 Knoxville Walk has

begun NOW and look at how many have
registered so far! Want to join in on the fun?
Register now at
7:05 p.m. Registration update Daily numbers www.alzTennessee.org/KnoxWalk2016

Infographic explaining how to register for the 2016 Knoxville

WALK.

Link to Alzheimer's Tennessee blog explaining why

participants walk.

Graphic indicating how many participants are registered.

Day 3 - Wednesday
Participants walk to raise awareness of a disease
affecting so many lives. They walk to honor all
Photo of individual holding a poster listing their reason for
those who have lived with Alzheimer's.
participating in the WALK. Image will be blurred around the
#WhyIWalk
poster to focus on the poster text.

9:08 a.m. Inspirational photo

Why I Walk

12:09 p.m. Graphic

THANK YOU to all of our 2016 Knoxville Walk

sponsors. Without your support our walk would
not be successful. If you wish to become a
sponsor, please contact Kay Watson at
Sponsor logos kay.watson@TNalz.org.

3:04 p.m. Contest reminder

Contest

Graphic displaying the 2016 Knoxville WALK sponsor logos

and thanking them for their support.

Team captains keep registering participants! The

Team Captain Contest ends THIS Friday, (insert
date)!
Reminder graphic and post for the registration contest.

April 16th is guaranteed to be a fun time! The

2016 Knoxville Walk will have music, food and
games for the whole family to enjoy. Register now
to be part of the fun at
7:05 p.m. Registration update Daily numbers www.alzTennessee.org/KnoxWalk2016
Graphic indicating how many participants are registered.

Day 4 - Thursday

9:26 a.m. Video

11:07 a.m Inspirational photo

3:06 p.m. Graphic

Why I
Sponsor

John Doe, owner of 18 East Tennessee Arby's

locations, sponsors the 2016 Knoxville Walk in
honor of his dad who lived with Alzheimer's
disease. "He was my role model in life and this is
my way to continue to honor the man he was.
Alzheimer's could never take that from him." Hear
the rest of his story in this short clip.
30-second clip from a sponsor explaining why they donate to
#WhyISponsor
the WALK.

Why I Walk

Participants walk to support the many men and

women who live with Alzheimer's. They walk to
support the men and women who care for those
living with Alzheimer's. #WhyIWalk

Encourage
registration

Walking together is always better. Register with a

freind for our 2016 Knoxville WALK at
www.alzTennessee.org/KnoxWalk2016. With
food, live music and entertainment it is sure to be
a wonderful time!
Graphic encouraging individuals to register for the WALK.

Photo of individual holding a poster listing their reason for

participating in the WALK. Image will be blurred around the
poster to focus on the poster text.

Keep signing up for the 2016 Knoxville Walk! You

won't want to miss out on all the great fun and the
opportunity to honor those living with Alzheimer's.
Register now at
7:05 p.m. Registration update Daily numbers www.alzTennessee.org/KnoxWalk2016
Graphic indicating how many participants are registered.

Day 5 - Friday

9:04 a.m. Share blog post

Crowdsourcing
11:07 a.m. photo

3:02 p.m. Contest reminder

Announce contest
5:13 p.m. winner

Love Story

Alzheimer's disease may try to take away

memories, but it can never dull a love felt from the
heart. Read about (insert names of couple) love
story on our blog as they talk about facing
Alzheimer's together.
Link to Alzheimer's Tennessee blog.

Why I Walk

Alzheimer's disease affects over 120,000

Tennesseans. We walk so this number does not
grow. Tell us why YOU walk! #WhyIWalk

Contest

Team captains, TODAY is the last day to register

team members to be counted for our Team
Captain Contest. We will be tallying numbers at 4
PM & announcing the winner at 5 PM.
Reminder graphic and post for the registration contest.

Contest

Thank you to all the team captains who

participated in our contest. Because of YOUR
efforts, our WALK is bigger than ever! The team
captain who registered the most participants and
will receive a prize for their team is Jane Smith!
We look forward to seeing you and all the other
Graphic announcing the winning team of the registration
teams on April 16 for the 2016 Knoxville WALK. contest.

Interactive post asking fans to comment why they walk.

Thank you to all those who have registered for

our 2016 Knoxville Walk! Registration continues
until the morning of April 16, but sign up now for a
FREE t-shirt at
7:05 p.m. Registration update Daily numbers www.alzTennessee.org/KnoxWalk2016
Graphic indicating how many participants are registered.