BAO GI THC PHAM

THC PHAM VA BAO B

Thc phm:
c a vao c th con ngi qua con ng tieu hoa nham
muc ch giup cho con ngi phat trien va tao nang lng
cho cac hoat ong. oi khi ch TP ch ap ng s thch ma
khong co bo dng.
Thc pham thng c the hien di cac mat sau:
Dinh dng
An toan ve sinh
Cam quan

CHNG MOT:
THC PHAM VA BAO B

THC PHAM VA BAO B

Khai niem bao b:
Bao b la vat cha ng, bao boc
thc pham thanh n v e ban.
Bao b co the bao gom nhieu lp
bao boc, co the phu kn hoan toan
hay 1 phan san pham
Bao b phai am bao cho san
pham co the phan phoi, lu kho,
thng mai thuan li
Bao b co 2 loai: bao b kn, bao b
h

THC PHAM VA BAO B

Chc nang cua bao b TP:
Chc nng bo v
Chc nng thng tin
Chc nng maketing
Chc nng s dng

Chc nng phn phi

Chc nng sn xut
Chc nng mi trng
Chc nng vn ho

THC PHAM VA BAO B

Chc nng thng tin

Trn bao b cn phi cung cp cho ngi tiu dng nhng

thng tin cn thit v sn phm bao gm :
- Tn sn phm

- Cc k hiu quy c : chng ma,

- Ni sn xut
- Thnh phn
- Ngy sn xut v hn s
dng
- i tng s dng

chng va p, ...
- M vch
-Biu trng ca doanh nghip (nu
c)
-Hng dn bo qun v s dng

Tt c thng tin phi chnh xc v nh sn xut phi chu

trch nhim trc php lut v nhng thng tin do mnh
a ra trn bao b.

THC PHAM VA BAO B

Chc nng bo v
Trong qu trnh bo qun v lu thng hng ho, thc
phm lun lun b tc ng bi nhiu yu t khc
nhau nn d b h hng
- Nhit ca mi trng, nc, bi, cc cht c hi
th kh, th lng hoc th rn .v.v. rt d xm
nhp vo thc phm
- Tc ng c hc trong qu trnh bc d, vn chuyn,
bo qun

THC PHAM VA BAO B

Chc nng maketing
Hnh thc bao b ( hnh dng, kch
thc, mu sc, trang tr trn
bao b) hi ho v thng tin
cn thit s to cho ngi tiu
dng cm gic d chu, hp dn
v tin tng. iu gp phn
qung b cho sn phm ca
doanh nghip v thc hin chc
nng maketing ca bao b.

THC PHAM VA BAO B

THC PHAM VA BAO B

Chc nng s dng

Chc nng s dng

m bo chc nng s dng

ngi ta phi thit k bao b
theo cc yu cu sau :
- D m v c th ng li khi
cha dng ht, kh m i
vi tr em
- D ly ra bng cc dng c
thng thng nh: dao n,
tha, da, ng ht, a...

- Kch thc bao b ph hp cha

THC PHAM VA BAO B

THC PHAM VA BAO B

Chc nng phn phi

Chc nng phn phi

Bao b thc phm c th chia thnh 3 nhm : Bao b tiu dng,

Bao b trung gian, Bao b vn chuyn.
Bao b tiu dng to ra mt n v tiu dng.
Tp hp mt s n v tiu dng thnh 1 bao b trung gian 1
n v ng gi c th chuyn n tay ngi tiu dng.
Tp hp mt bao b trung gian thnh n v vn chuyn a
hng ho n cc c s dch v thng mi.
m bo kh nng phn phi sn phm nhanh chng, thun
li bao b thc phm phi t cc yu cu sau :

ng mt lng sn phm thch hp

vi nhng i tng tiu dng khc
nhau
- C tc dng nh mt vt cha ng
khi s dng.
- C kch thc ph hp c th d
dng t trong t bo qun (t cha
thc n hoc t lnh gia nh)
- Trong trng hp nht nh, bao b c
th ti s dng cho cc sn phm gia
nh

i vi bao b tiu dng :

Phi c lng sn phm ph
hp vi i tng ngi tiu
dng v thi quen tiu dng
+ Khi lng ph hp
+ Th tch ph hp
+ Hnh dng v kch
thc ph hp

THC PHAM VA BAO B

THC PHAM VA BAO B

Chc nng phn phi

Chc nng phn phi

- i vi bao b trung gian :

* Phi c kch thc ph hp c th xp sp hp l
v in y bao b vn chuyn.
* Phi c khi lng (sn phm + bao b) thch hp
cc nhn vin thng mi d dng mang vc, xp t
* Nn c khi lng sn phm thch hp khch hng
d dng mua trn gi ( ph hp vi ti tin v nhu
cu tiu dng ca c nhn hoc gia nh) v d dng
vn chuyn bng cc phng tin c nhn.

- i vi bao b vn
chuyn
* Phi c kch thc v
bn c hc ph hp vi
cc phng tin vn
chuyn (cng t n,
t vn ti, tu)
* Phi c khi lng c b
thch hp vi vic bc
d (bng con ngi
hoc bng thit b)

THC PHAM VA BAO B

THC PHAM VA BAO B

Chc nng sn xut

Chc nng mi trng

* Bao b phi c bn c hc ph hp vi tnh nng ca cc

loi my mc thit b trn dy chuyn.
* Phi c kh nng chu c tc ng ca cc yu t cng
ngh nh :
- p sut
- Nhit
- m
- S n mn .v.v.
Khi trn dy chuyn c cc yu t ny

Sau khi s dng thc phm, bao

b thng b thi ra v lm
nhim mi trng. gim
thiu tc ng xu n mi
trng sng, phi la chn
bao b sao cho tho mn ti a
cc iu kin sau y :
- C kh nng ti s dng hoc
s dng vo nhng mc ch
khc m khng b thi ra mi
trng

THC PHAM VA BAO B

THC PHAM VA BAO B

Chc nng mi trng

Chc nng vn ho

- C kh nng ti ch tc l sau khi thi ra n c th

dng lm nguyn liu cho cc ngnh cng nghip
khc.
- C kh nng t phn hu bi tc ng ca mi
trng t nhin, khi phn gii khng hnh thnh cc
cht c lm nhim mi trng
- C kh nng x l bng cc gii php cng ngh
trong cc c s x l rc.

THC PHAM VA BAO B

Chc nng vn ho
Thng tin trn nhn hng cng c trnh by bng ngn ng
ca dn tc, v vy bao b thc phm thng mang nhng nt
vn ha c trng cho mi doanh nghip, cho mi vng hoc
cho mi quc gia nhm gii thiu vi ngi tiu dng trong
nc v quc t nhng nt c o ca sn phm m mnh
lm ra. Chc nng vn ho mang li cho sn phm thc phm
nhng c trng ring v trong nhiu trng hp n to nn
cho sn phm kh nng thng tin v maketing c o.

Thc phm thng c sn xut ti ch da trn vic

khai thc ngun nng sn c sn ca a phng.
Mi ngun nng sn c c trng bi kh hu, t ai,
tp qun canh tc, ging cy trng v vt nui, v th
sn phm thc phm thng c nhng nt c o
ring v vn ho bn a
Do bao b thng c to dng, trang tr theo truyn
thng vn ho ca mi vng v mi dn tc.

THC PHAM VA BAO B

Mot vai yeu to can chu y khi la chon bao b mi
San pham se tang them c bao nhieu thi gian bao
quan vi loai bao b mi.?
Chat lng san pham nh the nao trong bao b mi ?
Li ch cua bao b mi trong viec lu tr cung nh van
chuyen san pham ?
Kha nang xam nhap th trng mi cua loai bao b mi
Kha nang canh tranh vi cac san pham cung loai tren
th trng?

THC PHAM VA BAO B

Gia thanh san pham se thay oi nh the nao ?
Phng thc au t thiet b phuc vu cho viec tien hanh
a bao b mi vao trong qua trnh san xuat, gia thanh
ra sao?
Co can phai ao tao mi lc lng lao ong khong?
Neu co th chi ph nh the nao?
Viec kiem tra loai bao b mi nay oi hoi phai trang b
them cac dung cu nao.
Co can them lc lng bao tr hay khong?

NHAN CUA BAO B

Nhan hay nhan hieu cua bao b cha c phan
nh ro nen co the dung tng ng nhau
Nhan hieu bao b la ni:
Trnh bay cac thong tin chi tiet ve thc pham
Trnh bay thng hieu cua cong ty

CHNG 2:
NHAN CUA BAO B

NHAN CUA BAO B

La phan phu tr giai thch cho nhan hieu cua san pham
ngoai nhap.
Nhan phu thng c gang len bao b san pham vi
kch thc nho hoac e ri

Nhan phu cua bao b:

La ni ghi cac thong tin chnh theo qui nh mot cach
ngan gon

NHAN CUA BAO B

Phan bat buoc
1.Ten san pham
Ten SP phai the hien ban chat xac thc cua SP o, ten
goi phai cu the, khong tru tng
S dung ten goi a c xac nh cho 1 TP cu the trong TCVN
hoac van ban phap qui nha nc
Neu cha qui nh, s dung ten goi cua thc pham a c xac
nh trong tieu chuan Codex hoac ISO
Co the s dung ten thong dung kem theo thuat ng mieu ta
thch hp ve 1 ac iem hay tnh chat cua thc pham e khong
gay nham lan cho ngi tieu dung

NHAN CUA BAO B

Phan bat buoc
2. Liet ke thanh phan cau tao
Phai liet ke cac thanh phan cua thc pham tren nhan
khi thc pham c cau tao t 2 thanh phan tr len
Khong ghi khi thc pham co 1 thanh phan
Thuat ng thanh phan phai c ghi ro vi c ch
ln hn va net ch am hn cac thanh phan co trong
TP
Tat ca cac thanh phan liet ke theo th t giam dan (so
vi tong khoi lng thc pham tai thi iem san xuat
TP)

NHAN CUA BAO B

Phan bat buoc
VD: Sa ti nguyen kem co ng hoac sa ti nguyen kem
khong ng. Sa tiet trung co ng

Ch viet ten hang hoa co chieu cao khong nho hn 2mm

Thuat ng c ghi ben canh ten goi TP la nhng t ng hoac
nhom ch nham xac nhan ve ban chat xac thc va tnh trang vat
ly cua TP bao gom
Moi trng bao goi, kieu va ieu kien x ly TP
Hoac ac iem nguon nguyen lieu
Hoac ac iem ni thu hoach nguyen lieu

oi vi san pham la mot loai phu gia thc pham th can thiet ghi
nhom, ten goi va he thong ma so quoc te.

NHAN CUA BAO B

Phan bat buoc
Lng nc them vao TP phai c ghi vao thanh
phan cau tao, ngoai tr cac dang nc co trong mot
thanh phan phc hp nao o
Khong ghi lng nc them vao thc pham nhng a b
bay hi trong qua trnh che bien

Phai s dung mot ten goi cu the oi vi tng thanh

phan, khong tru tng co the gay nham lan
Cac nhom thc pham a qui nh:

NHAN CUA BAO B

Phan bat buoc
Ten nhom

c hieu la

Dau cung vi thuat ng thc vat co

the xac nh bang thuat ng hydro
hoa hoac hydro hoa mot phan

Dau tinh luyen, tr dau oliu

M cung vi thuat ng thc vat hoac

ong vat

M tinh luyen tr m ln, m bo

Tinh bot

Cac loai tinh bot, tr tinh bot bien tnh

bang phng phap hoa hoc

Ca

Cac loai ca khi chung la 1 thanh phan cua

thc pham khac va viec ghi nhan
khong am ch 1 loai ca cu the nao

Tht gia cam

Cac loai tht gia cam khi chung la 1 thanh

phan cua thc pham khac va viec ghi
nhan khong am ch 1 loai gia cam cu
the nao

NHAN CUA BAO B

Phan bat buoc
Destroza hoac Glucoza

ng destrose khan va ng
destrose ngam 1 phan nc

Muoi casein

Cac loai muoi casein

B cacao

Cac loai b cacao nen, ep, hoac

tinh che

Qua tam ng

Cac loai qua tam ng khi chung

khong qua 10% khoi lng cua
thc pham o

NHAN CUA BAO B

Phan bat buoc
Phomat

Cac loai phomat khi phomat hoac hon

hp phomat la 1 thanh phan cua thc
pham khac va viec ghi nhan khong am
ch 1 loai phomat cu the nao

Gia v hoac hon hp gia v

Cac gia v hoac chat tiet ra t gia v,

c dung rieng hoac dung ket hp
khong vt qua 2% khoi lng san pham

Gia v thao moc hoac hon hp gia Cac gia v thao moc khi dung rieng hoac
v thao moc
dung ket hp khong vt qua 2% khoi
lng san pham
Gom

Cac che pham cua gom c dung trong

san xuat keo cao su

ng

Cac loai ng saccharose

NHAN CUA BAO B

Phan bat buoc
Thanh phan la cac phu gia c ghi tren nhan
theo 1 trong 2 cach sau:
Ten nhom va ten chat phu gia
Ten nhom va ma so quoc te cua chat phu gia, ma so
c at trong ngoac n
VD: khi s dung chat phu gia natri polyphosphat th co
the ghi 1 trong 2 cach sau:
chat tao nhu: natri polyphosphat
chat tao nhu (452i)
e ghi ngan gon u tien cach 2

NHAN CUA BAO B

Phan bat buoc
Co the ghi chung la Hng lieu, Chat tao mau,
Chat tao ngot oi vi chat phu gia tao hng, tao
mau, tao ngot tng ng
oi vi cac chat phu gia trong nhom Tinh bot bien
tnh co the ghi ten nhom Tinh bot bien tnh thay cho
ten cu the cua cac chat phu gia trong nhom nay
Sau cac t Hng lieu hoac Chat tao mau can ghi
them t nhien, nhan tao
oi vi Chat tao ngot(khong phai ng) can ghi ro
tong hp hoac nhan tao

NHAN CUA BAO B

Phan bat buoc
Ham lng tnh va khoi lng rao nc
Ham lng tnh phai cong bo tren nhan ni de thay
nhat theo qui nh sau:
TP sx trong nc: theo n v o lng hp phap cua nc
Viet Nam, theo n v o lng quoc te (SI). Neu dung n v
he o lng khac th phai ghi ca so oi sang n v SI
V tr nh lng san pham phai at phan chnh cua nhan.
Ch ghi so nh lng theo dong song song vi ay bao b
oi vi TP sx trong nc e xuat khau phai ghi n v o
lng quoc te hoac n v o lng Anh, My.

NHAN CUA BAO B

Phan bat buoc
Ghi nhan nh lng cac thanh phan
Neu viec ghi nhan TP nham nhan manh vao s hien
dien cua mot hoac nhieu thanh phan ac trng co gia
tr th phai ghi ty le % thanh phan o theo khoi lng
tong tai thi iem sx
Neu viec ghi nhan TP nham nhan manh ac biet ham
lng thap cua 1 hoac nhieu thanh phan th ghi t le %
thanh phan o theo khoi lng cua no trong thanh
pham

NHAN CUA BAO B

Phan bat buoc
Ham lng tnh phai ghi nh sau:
Theo n v the tch oi vi thc pham dang long
Theo n v khoi lng oi vi thc pham dang ran
Theo n v khoi lng hoac the tch oi vi thc pham dang
set
Trng hp thc pham trong bao co nhieu n v cung chung
loai, th so nh lng c ghi ro: tch cua so n v va so
khoi lng 1 n v (VD: 20 cai x 10g/cai). Hoac ghi 20 cai
200g

oi vi TP c bao goi dang moi trng chat long

cha cac phan ran, phai ghi khoi lng tnh va khoi
lng rao nc.

NHAN CUA BAO B

Phan bat buoc
moi trng chat long co the la nc, dung dch ng, muoi
cac hp chat tren co the dung rieng hoac ket hp

a ch ni san xuat:
phai ghi ca ten, a ch va so ien thoai cua c s san
xuat va c s ong goi neu 2 c s khac nhau
a ch gom: so nha, ng pho, phng (xa), quan
(huyen), thanh pho (tnh)

Nc san xuat
nc xuat x cua TP phai c ghi tren nhan theo qui
nh sau:

NHAN CUA BAO B

Phan bat buoc
So ang ky chat lng
oi vi TP sx e tieu dung trong nc nam trong danh
muc san pham phai ang ky chat lng tai s Y te,
tren nhan phai ghi ro so ang ky chat lng cua san
pham.

Thi han s dung va hng dan bao quan

thi han s dung la so ch ngay, thang, nam ma qua
moc thi gian o, hang hoa khong c phep lu thong
va khong c s dung
thi han s dung la thi han s dung tot nhat

NHAN CUA BAO B

Phan bat buoc
TP sx trong nc phai ghi ro san xuat tai Viet Nam
TP nhap khau phai ghi ro ten nc sx, ten va a ch cong ty
nhap khau (ghi tren nhan phu bang tieng Viet c gan tren
bao b nhap khau)

TP tai che tai mot nc th 2 lam thay oi ban chat cua

TP o, nc th 2 c coi la nc xuat x e ghi nhan

Ky hieu ma lo hang:
tren kien hang phai ghi ro ma cua cong ty, nha sx lo
hang e nhan biet thi iem sx lo hang TP o

NHAN CUA BAO B

Phan bat buoc
thi han phai
c ghi ro bang
cum t: s dung
tot nhat trc
hoac ghi han s
dung
phai ghi thi han
ni de thay hoac
ch ro ni ghi thi
han tren bao b

10

NHAN CUA BAO B

Phan bat buoc
phai ghi nhan cac ieu kien bao quan ac biet e duy
tr chat lng thc pham neu hieu lc ve han s dung
phu thuoc vao viec bao quan

Hng dan s dung

phai ghi hng dan s dung oi vi san pham can
hng dan khi s dung ke ca cach Tai tao san pham
khi dung
Trng hp nhan hang hoa khong u dien tch th phai
ghi cac noi dung o vao 1 tai lieu kem theo hang hoa
e cung cap thong tin cho ngi tieu dung

NHAN CUA BAO B

Noi dung ghi nhan khuyen khch
tat ca cac thong tin bo sung co the trnh bay tren nhan
nhng khong c mau thuan vi nhng yeu cau bat
buoc cua qui che ghi nhan bao b
c phep ghi dau hieu phan hang chat lng san
pham tren nhan

NHAN CUA BAO B

Phan bat buoc
Thc pham chieu xa
TP a c x ly bang cac bc xa ion phai ghi ro rang
bang cum t Thc pham qua chieu xa ngay canh ten
cua thc pham.
Mot san pham chieu xa c s dung nh 1 thanh phan
cua thc pham khac th phai c ghi ro trong bang liet
ke cac thanh phan
Neu san pham ch co 1 thanh phan va c che bien t
1 nguyen lieu chieu xa, nhan cua san pham o phai
c ghi ro viec x ly nay.

NHAN CUA BAO B

Trnh bay cac noi dung ghi nhan bat buoc
Yeu cau chung
nhan phai c in, dan, ghep mot cach chac chan e
khong b ri khoi bao b
nhan phai v tr de thay, ro rang, khong nhoe hoac
khong bay mau, khong tay xoa va de oc oi vi ngi
tieu dung khi mua sam hoac s dung trong ieu kien
bnh thng, khong gay ra s nham lan vi cac nhan
khac

11

NHAN CUA BAO B

Trnh bay cac noi dung ghi nhan bat buoc
khi cac n v bao goi c boc lai th mat ngoai cua
lp boc phai mang thong tin can thiet cua nhan, hoac
lp vo boc lam bang vat lieu co the oc c cac noi
dung ben trong
ten goi va ham lng tnh phai ni de thay tren nhan

Ngon ng
vi TP san xuat va tieu dung trong nc, nhan phai
c ghi bang tieng Viet
tuy theo trng hp cu the, nhan nen ghi them bang
tieng nc ngoai thong dung, nhng kch thc phai
nho hn.

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Nguyen tac
khong c cong bo xac nhan gay nham lan hoac co
kha nang tao ra an tng phong ai oi vi bat ky ac
tnh nao cua SP
Nhng c s kinh doanh san xuat TP phai co kha nang
chng minh cac xac nhan a c cong bo tren nhan

Nhng ieu khong c cong bo

nhng xac nhan ngu y rang mot che o an uong can
oi bang cac TP thong thng khong the cung cap thoa
ang toan bo chat dinh dng chu yeu

NHAN CUA BAO B

Trnh bay cac noi dung ghi nhan bat buoc
vi TP nhap khau,
nhan phai ghi
bang tieng Viet
hoac tieng Anh.
Trong
nhng
trng hp khac
phai s dung nhan
phu

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
nhng xac nhan khong the chng minh c
nhng xac nhan ve kha nang ngan nga, lam du, ieu
tr benh tat, roi loan chc nang, tr trng hp o la
TP chc nang c Bo y te cong nhan, c yeu cau
th lam sang trc khi cong nhan va cong bo.
nhng xac nhan co the gay nghi van ve tnh an toan
hoac gay moi lo ngai cho ngi tieu dung ve cac TP
tng t khac

12

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Xac nhan co ieu kien:
Xac nhan mot thc pham co gia tr dinh dng
ac biet hoac c gia tang dinh dng bang
cach bo sung them cac chat dinh dng: s xac
nhan nay can phai tuan theo cac qui nh cua c
quan co tham quyen (thng la Bo Y te)
Xac nhan 1 thc pham co chat lng ac biet
bang cach lam giam hoac loai bo 1 chat dinh
dng nao o eu phai da tren viec nghien cu
ve tnh dinh dng va phai tuan thu qui nh

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Khong la oi tng thoa man cac yeu cau ac biet qui nh
trong TCVN, Codex hoac cac qui nh khac cua nha nc
Chat ma ngi tieu dung thng cho la co trong thc pham o
La chat khong c phep thay the bang cac chat khac tao ra
nhng tnh chat tng ng cua thc pham o
La chat c cho phep co hoac c them vao trong thc
pham

Nhng xac nhan lam noi bat s khong co hoac khong

them mot hoac nhieu chat dinh dng phai tuan thu
theo s cong bo bat buoc ve chat dinh dng.

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Cac thuat ng t nhien, tinh khiet khi c s
dung eu phai tuan thu 1 cach nghiem ngat cac qui
nh cu the.
Xac nhan mot thc pham mang tnh ton giao hoac dung
e hanh le khi thc pham o phu hp vi nhng yeu
cau cua c quan co tham quyen ve ton giao
Co the xac nhan e lam noi bat s khong co hoac
khong them nhng chat cu the vao thc pham, s xac
nhan phai tranh gay hieu lam cho ngi tieu dung va
chat c xac nhan phai am bao:

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Ghi nhan oi vi thc pham dung cho che o an
kieng
Ten cua thc pham:
Dung cac thuat ng che o an uong ac biet, che o an
kieng ac biet hoac an kieng e lien ket vi ten goi von co
cua thc pham o
ac trng an kieng thng c ghi ngay canh ten cua thc
pham o

VD:

CHAO AN KIENG
(Khong cha acid beo bao hoa)

13

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Xac nhan ac tnh an kieng: neu thc pham khong b
bien oi nhng co the phu hp cho mot che o an
kieng nhat nh:
th khong ghi dung cho che o an kieng ac biet hay bat ky
mot xac nhan tng ng nao
tuy nhien cung co the ghi thc pham nay cha X (X la ac
trng phan biet chu yeu) sao cho viec ghi nhan khong co s
hieu lam

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Nu xac nhan theo so lng va loai cacbonhydrat can liet ke
lng ng tong so, lng tinh bot va cac dang cacbonhydrat
khac
Neu tien hanh xac nhan theo so lng va cac dang axit beo th
cong bo so lng cac axit beo no va cac axit beo bac cao cha
bao hoa
Can liet ke lng vitamin va chat khoang
Mot san pham cu the tuan theo cac yeu cau ghi nhan trong
mot tieu chuan nha nc th co the cong bo chat dinh dng
theo tieu chuan o nhng khong c mau thuan vi nhng
noi dung qui nh va neu tren

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Ghi nhan gia tr dinh dng trong thc pham
cong bo chat dinh dng
liet ke cac chat dinh dng

cac noi dung bat buoc cong bo

gia tr nang lng
lng protein, cacbohydrat de tieu (nh ng, bot, khong
ke x thc pham) va chat beo
lng cac chat dinh dng khac

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Tnh toan cac chat dinh dng
tnh gia tr nang lng
cacbonhydrat (ng, bot)
17kj/g (4 kcal/g)
protein
17kj/g (4 kcal/g)
chat beo
37kj/g (9 kcal/g)
con
29 kj/g (7 kcal/g)
axit hu c
13 kj/g (3 kcal/g)
tnh ham lng protein
P = N x 6.25

14

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Trnh bay ham lng chat dinh dng
ham lng chat dinh dng can lng hoa khi cong bo
gia tr nang lng can c tnh theo kcal hoac kj tren
100g hoac 100ml hay cho moi bao goi neu bao goi o ch
cha 1 loai thc pham
ham lng cacbonhydrat, protein, chat beo tnh bang
g/100g hoac g/100ml hay tren moi bao goi neu bao goi o
ch cha mot thanh phan thc pham
ham lng vitamin va chat khoang tnh theo n v o
lng hp phap cua nc CHXHCNVN hoac tnh theo %
cua RDA (Reference Recommended Daily Allowance)
tren 100g hay 100ml hay cho 1 bao goi neu bao goi o ch
cha mot thanh phan TP

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Thong tin bo sung ve chat
dinh dng
la mot trong nhng noi dung
khuyen khch ghi, khong bat
buoc nham giup giai thch
viec ghi nhan cac chat dinh
dng tren bao b, e ngi
tieu dung nhan biet
co the dung mau sac, hnh
anh e the hien thong tin nay

NHAN CUA BAO B

Xac nhan cac ac tnh cua TP
Ham lng cacbonhydrat de tieu hoa phai c ghi nhan la
cacbonhydrat. Neu cong bo cac loai cacbonhydrat cu the
can ghi ten cua chung ngay sau ham lng cacbonhydrat tong
so
VD: cacbonhydrat .g, trong o X.g

Ham lng va loai axit beo can c ghi ngay sau chat beo
tong so.

Sai lech va s phu hp

gia tr dinh dng phai la cac gia tr trung bnh cua cac ket qua
phan tch tren cac san pham ai dien cho cac san pham c
ghi nhan

NHAN CUA BAO B

Nhng qui nh ve dien tch phan nhan chnh
Principal Display Panel: PDP

kch thc ch va so ghi nh lng hang hoa

c qui nh nh sau:
Dien tch phan chnh cua
nhan (PDP) (cm2)

Chieu cao nho nhat cua ch

va so (mm)

32

1.6
2.3
6.4
9.5
12.7

T 32 en 258
T 258 en 645
T 645 en 2580
> 2580

15

NHAN CUA BAO B

Nhng qui nh ve dien tch phan nhan chnh
Principal Display Panel: PDP

NHAN CUA BAO B

Nhng qui nh ve dien tch phan nhan chnh
Principal Display Panel: PDP

Cach tnh dien tch phan chnh cua nhan (PDP)

mot so hnh dang bao b theo nguyen tac tng oi
c minh hoa bang v du sau:

NHAN CUA BAO B

Nhng qui nh ve dien tch phan nhan chnh
Principal Display Panel: PDP

NHAN CUA BAO B

Nhng qui nh ve dien tch phan nhan chnh
Principal Display Panel: PDP

V tr ghi nh lng nm pha di ca

phn chnh ca nhn (PDP) vi din tch
chim 30% din tch ca PDP v chiu
cao khong 1/3 chiu cao ca PDP

16

MA SO MA VACH
1. Lch s phat trien

CHNG 3:
MA SO MA VACH

MA SO MA VACH
1. Lch s phat trien

Nam 1974, 12 nc chau Au a cung nhau nghien cu

he thong MSMV tieu chuan va thong nhat chung chau
Au. He thong MSMV cua chau Au goi la EAN
(European Article numbering) c thiet lap tren c s
cua MSMV UPC
Thang 12 nam 1977 to chc EAN chnh thc thanh lap
va at tru s tai B
Muc ch cua EAN la phat trien MSMV tieu chuan
toan cau va a nganh e phan nh SP, dch vu, a
iem nham cung cap ngon ng chung cho thng mai
quoc te

MSMV c phat minh vao nam 1949 tai My

Nam 1960 tieu bang Sylvania a ap dung MSMV vao
viec kiem soat cac toa xe la
Nam 1970 uy ban TP My a ng dung MSMV au tien
vao viec mua ban, phan phoi, kiem tra hang hoa TP,
a may scanner va may thu tien ket hp
Nam 1973 hiep hoi cong nghiep TP My thong nhat
thanh lap hiep hoi UCC (Uniform Code Council), pho
bien ap dung MSMV UPC, cho en nay ma UPC c
s dung chu yeu My va Canada

MA SO MA VACH
1. Lch s phat trien

en nam 1992, to chc EAN tr thanh EAN Quoc te

Hien nay EAN Quoc te co thanh vien la cac to cha
EAN quoc gia, co nhiem vu ho tr va thong tin ay u
ve MSMV cua EAN en cac cong ty
Cac loai MSMV tieu chuan ang ap dung hien nay:
EAN (EAN- 8, EAN - 13)
ITF 14
UCC/EAN-28

17

MA SO MA VACH

2. Hieu qua EAN quoc te va ng dung

Mau dch:
nhap kho va kiem ke
tnh tien va ghi hoa n nhanh chong cho khach hang

San xuat hang hoa tai cac x nghiep

nhap va quan ly nguyen lieu
quan ly san pham tai quy trnh san xuat
quan ly san pham xuat nhap kho
quan ly nhan s

MA SO MA VACH

3. To chc EAN VN va ap dung MSMV VN

EAN VN la to chc MSMV vat pham quoc gia cua
VN c thanh lap thang 3/1995 va c cong nhan la
thanh vien cua EAN Quoc te vao thang 5/1995, c
giao nhiem vu quan ly va phat trien MSMV VN:
hng dan cap MSMV
xay dng va ban hanh bo TCVN ve MSMV cho VN
ao tao va chuan b cac d an ap dung cong nghe MSMV
tham gia cac hoat ong cua EAN quoc te

e quan ly mat hang doanh nghiep phai he thong tat

ca cac san pham cua mnh

MA SO MA VACH

2. Hieu qua EAN quoc te va ng dung

Nganh y dc
san xuat thuoc va dc lieu
quan ly ho s benh nhan trong benh vien

Bu ien
Hang khong
Th vien

MA SO MA VACH

4. ac iem cua MSMV

MSMV vat pham la loai ky ma e phan nh vat pham
Qua MSMV va he thong may tnh co the biet c ac
tnh, khoi lng cua hang hoa
Ma so la 1 day so t nhien t 0 9 c sap xep co qui
luat.
Ma vach gom cac vach sang, toi co o rong khac nhau
bieu th con so cua ma e may scanner oc
Tren the gii khong co s trung lap MSMV gia cac
loai hang hoa

18

MA SO MA VACH

4. ac iem cua MSMV

MA SO MA VACH

5. Cu to MS EAN - 13

MSMV c in tren nhan hieu v tr goc ben phai va

canh ay cua nhan hieu bao b
MSMV c ghi tren bao b hang hoa khong nham e
ngi tieu dung oc ma cho he thong may scanner oc
va may tnh ghi nhan vao bo nh e x ly
Mot chung loai hang hoa ch can khac nhau ve mot ac
tnh th co MSMV khac nhau

MA SO MA VACH

5. Cu to MS EAN - 13
m bo thng nht v tnh n nht ca m s
th:
m quc gia do t cha EAN quc t cp
m doanh nghip (m M) do t chc EAN quc gia cp
m mt hng (m I) do nh sn xut qui nh
s kim tra C l con s c tnh da vo 12 s trc

Hin nay m s ca cc doanh nghip VN c cc

dng nh sau:

Ma so EAN-13 la 1 day so gom 13 ch so nguyen

(t so 0 en so 9), trong day so chia lam 4 nhom,
moi nhom co y ngha nh sau:
Nhom 1: T trai sang phai, 2 hoc 3 ch so au la ma so
ve quoc gia (vung lanh tho)
Nhom 2: Tiep theo gom 4, 5 hoc 6 ch so la ma doanh
nghiep.
Nhom 3: Tiep theo 5, 4 hay 3 ch so la ma so ve hang
hoa ty thuc m doanh nghip.
Nhom 4: So cuoi cung (ben phai) la so kiem tra

MA SO MA VACH

5. Cu to MS EAN - 13
Hin nay m s ca cc doanh nghip VN c cc dng nh sau:
Loi
M doanh
nghip GS1

S phn nh doanh
nghip
do Tng cc TC LCL
cp v qun l
M
quc
gia

7 ch s

T 00001 n
99999
MMMMM
T 0001 n 9999
MMMMMM
T 001 n 999
MMMMMMM
T 01 n 99
MMMM

893
8 ch s
9 ch s
10 ch s

S phn nh
doanh nghip

S phn nh vt S kim tra

phm
Do cc
Do doanh nghip chng trnh
chuyn t
t cp v t qun
l trn nguyn tc dng m s
m bo tnh n
sang m
vch tnh
nht ca m s#

19

MA SO MA VACH

5. Cu to MS EAN - 13
Mt s v d lin quan n s phn nh vt phm

MA SO MA VACH

5. Cu to MS EAN - 13
Cach tnh so kiem tra C nh sau:
V du: Ma so 8 9 3 3 4 8 1 0 0 1 0 6 - C:
Cong tong gia tr cua cac so th t le bat au c tnh t phai
sang trai cua day MS (tr so C), ta co : 6 + 1 + 0 + 8 + 3 + 9 = 27 (1)
Nhan tong cua (1) vi 3, ta co: 27 x 3 = 81 (2)
Cong tong gia tr cua cac so th t chan con lai, ta co :
0 + 0 + 1 + 4 + 3 + 8 = 16 (3)
Cong gia tr (2) vi (3), ta co : 81 + 16 = 97 (4)
lay so tron chuc gan nhat, ln hn hoac bang ket qua bc 4 tr i
ket qua bc 4 ta c C: 100 - 97 = 3. Nh vay C = 3

MA SO MA VACH

5. Cu to MS EAN - 13
Mt s v d lin quan n s phn nh vt phm

MA SO MA VACH

6. Cu to MS EAN - 8
EAN-8 gom 8 ch so nguyen,
c chia lam 3 nhom:
Ma so quoc gia: Gom 3 ch
so au tien (ben trai)
Ma so hang hoa: Gom 4 ch
so tiep theo.
Ma so kiem tra: Gom 1 ch
so ng cuoi cung. Nhan
dang so C cung c tnh t
7 so ng trc no va cach
tnh cung tng t nh EAN13.

20

MA SO MA VACH
7. Cu to MV EAN

Ma vach la mot nhom cac vach va khoang trong song

song at xen ke dung e the hien ma so di dang may
quet co the oc c .
Trong ma vach EAN, moi con so eu the hien 2 vach
va 2 khoang trong, moi vach hay khoang trang co
chieu rong t 1 4 moun, moi moun co chieu rong
tieu chuan la 0.33mm
Ma vach EAN la loai ma vach s dung rieng e the
hien ma so EAN. Ma vach EAN co nhng tnh chat sau
ay:

MA SO MA VACH
7. Cu to MV EAN
phng i

MA SO MA VACH
7. Cu to MV EAN

Ch the hien cac con so (t 0 en 9) vi chieu dai co nh (13 hoac 8

con so)
La ma a chieu rong, tc la moi vach (hay khoang trong) co the co
chieu rong t 1 en 4 moun
Ma vach EAN co cau tao nh sau
Ke t ben trai, khu vc e trong khong ghi ky hieu nao ca, ky hieu bat au,
ky hieu day so ben trai, ky hieu phan cach, ky hieu day so ben phai, ky
hieu ket thuc, sau o la khoang trong ben phai.
EAN-13 tieu chuan co chieu dai 37,29 mm va chieu cao la 25,93mm
Ma vach EAN-8 co cau tao tng t nhng ch co chieu dai tieu chuan la
26,73mm va chieu cao 21,31mm

MA SO MA VACH

8. Cu to MSMV EAN14 (ITF -14)

Ma EAN -13 cua n v tieu thu c dung lam c s
e lap thanh ma n v gi i (EAN -14).
Ngi ta them vao ma nay 1 ch so mi (VL) tao
thanh ma mi co dang tieu chuan gom:
1 ch so VL gom 3 loai: 0; 18; va 9
12 ch so au cua EAN 13
1 ch so C, tnh tng t EAN 13

21

MA SO MA VACH

8. Cu to MSMV EAN14 (ITF -14)

So VL:
t 1 8 oi vi loai hang hoa co nhieu n v gi i

V d nu vi chai nc tinh khit 500ml ng 12 chai/

thng s c tch ra khi bn l th c th mang phng n
ng thng s 1 (VL=1), v ng 24 chai/ thng s c mang
phng n ng thng s 2 (VL=2) lc ny m s ITF-14 s
nh sau: i vi thng 12 chai 1 893 987654 001 C i vi
thng 24 chai 2 893 987654 001 C.

MA SO MA VACH

8. Cu to MSMV EAN - 14
so VL la so 0 oi vi trng hp hang hoa ch co 1
n v gi i, va n v gi i nay co the ban le
quay hang
dung so VL la 9 trong cac trng hp sau:

kien hang co cha nhieu loai hang hoa khac nhau

hang hoa trong thung se c phan chia, bao goi lai
thanh nhng n v ban le mi

Cau tao cua EAN 14 nh sau:

EAN - 13

So VL

12 so cua EAN - 13

So kiem tra

EAN - 8

So VL

5 so 0 + 7 so cua EAN - 8

So kiem tra

THIT K BAO B NHN HIU

THIT K BAO B

CHNG 4
THIT K BAO B NHN HIU

Bao b to ra mt n tng tt p cho ngi mua, v cng

gip khng nh lun gi tr m thng hiu mang li
(Omo l git sch ht mi vt bn, Tide th trng sng)
Bao b sn phm hay cn gi l ngi bn hng thm lng
c vai tr v cng quan trng lm nn hnh nh cho thng
hiu
Nhim v ca nh sn xut l phi tht k bao b nh th
no thu ht c khch hng???

22

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K BAO B

THIT K BAO B

Bao b l yu t kch thch ngi tiu dng mua hng

85% khch hng mua hng c thc y bi ng lc nht thi
Bao b l thng tin duy nht v sn phm trn k hng, n phi
thc thi nhim v thu ht khch hng trong thi gian rt ngn
thng thng ch 10 - 20 giy

Bao b lm tng sc cnh tranh cho sn phm.

khch hng i vi sn phm ngy cng kht khe hn
i vi nh sn xut, bao b phi truyn t c mc ch truyn
thng ca sn phm, ca thng hiu mt cch hiu qu v nhanh
chng nht.

Gi tr v hnh ca bao b i
vi thng hiu:
Bao b l mt phn ca h
thng nhn din thng hiu
Bao b khng ch gip nhn
din thng hiu m cn lm
tng gi tr ca thng hiu
vn ni ting

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K BAO B

THIT K BAO B

Nhng yu t ngi tiu dng thng quan tm

n bao b sn phm:
Thng tin trn bao b
Yu t thun tin khi s dng sn phm
Kiu dng bao b
Mu sc s dng

Thit k k thut:
Bao b phi gi gn hng
ha tt, th hin c tnh
nng, cng dng, quy nh
php l v bao b sn phm
Bao b phi m bo tnh
tin dng

Phn ln ngi tiu dng khng ng tnh v

vic thay i mu m bao b

23

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K BAO B

THIT K BAO B

Thit k m thut: chn la mu

sc ca bao b, b tr cc yu t
thng hiu (c ph Trung
nguyn vi mu nu hp dn, to
cm gic m thi v c ph,
Tr xanh 0o vi mu xanh to
cm gic thin nhin, an ton, tt
cho sc khe)

Thit k kiu dng:

Hnh dng truyn thng
Hnh dng v kt cu ca bao
b c th la chn khng theo
khun mu truyn thng
t hiu ng thm m cao, n
tng mnh.
Bnh u xanh
Ko Vitamin C

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K TN GI

THIT K TN GI

C kh nng phn bit v d nhn bit

Ngn gn, d c
Gy n tng, d chuyn i sang ngn ng khc
Th hin c tng ca doanh nghip hoc
tnh cch ca sn phm

CC PHNG N T TN
To tn t nhng t ghp hoc rt gn
S dng dng t ng m
S dng cc nhm t m t
Gn vi tn ngi, vt, hoa, cy c, a danh
Gn vi cc yu t cu thnh nn sn phm
To nn tn mi t tn c

24

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K TN GI

THIT K TN GI

KHAI THC CC NGUN SNG TO

Ni b doanh nghip
Khch hng
Chuyn gia

XEM XT V CHN LA PHNG N T TN

Tnh tng im cho mi tn
La chn tn c tng im cao nht
Vi
Trong : Nj : im tng hp ca chuyn gia th J
m : s chuyn gia, n : s tiu thc
Pi : im tiu thc i
Mi : h s quan trng ca tiu thc i

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K TN GI

THIT K TN GI

XEM XT V CHN LA PHNG N T TN

S dng thang im 10 cho cc ch tiu (cao nht: 10,
thp nht: 1, khong nhy : 1)
H s quan trng c xc nh vi khong nhy bc
0.1, tng cc h s bng 1.

XEM XT V CHN LA PHNG N T TN

Tiu thc

Mi

S1

S2

S3

D nh, ngn gn
n tng, c o
Th hin tng doanh nghip

0.2
0.2
0.2

7
8
8

9
8
9

7
9
8

Khng trng lp

0.3

10

10

D c, c tnh thm m

0.1

Nh vy tng im ca phng n t tn ny l 8.37

25

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K TN GI

THIT K TN GI

TRA CU V SNG LC

Tra cu trong cc cng bo

v tn cc thng hiu
ng k hoc ang lm th
tc ng k
Kho st trn th trng
Thng qua cc cng ty t
vn

THM D PHN NG NGI TIU DNG

Thng qua cc chng trnh giao tip cng ng
Ly phiu iu tra

(C gy n tng khng? C b hiu sang ngha khc

khng? C vi phm nhng quy tc o c v phong tc
bn x khng? Kh nng truyn ming n u)

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO

n gin, d nhn bit, c kh nng phn bit cao.

Th hin c tng ca doanh nghip.
D th hin trn cc phng tin v cht liu khc
nhau
Phi thch hp v mt vn ha, phong tc, truyn
thng
C tnh m thut cao v to n tng

LOGO TO N TNG
Logo thng hiu dng c nu n, th hin cm gic
v nim vui ca ngi s dng sn phm khi nu n

26

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO

LOGO TO N TNG
Logo thng hiu Seaspimex th hin ngun gc sn
phm t bin

K NNG THIT K LOGO

Lit k cc thuc tnh c bn.
Cc tiu thc c th th hin
cc thuc tnh
Phi hp ngu nhin cc tiu
thc to nn nt c trng c
o

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO

THIT K LOGO OLYPIC ATHENS 2004

Hy lp
Cy oliu
Bu tri
Xanh &
trng
n
Parthenon
nh
Olimpia
Ct
Bnh c

Th vn hi Vn ng
vin

Fair play

Thn thoi

Hnh
tng

Vng trn
Nm mu
Ngn uc
Huy chng
Sn vn
ng
Vng
nguyt qu

Nam/N
B cu
Nhng i
cnh
La vnh
cu
Bn b
ng i
S trung
thc

Thn Hemes
Thin h
Nhng v sao
Chin m
Nga thnh
Troy
Thn Zeus
nh
Olympus

Lc s
Nhn m
Ngi Hy
lp
Hercules
Cung th

Chin thng
ch n
Chy
Bi li
Chuyn
ng
C th
Ngi sao

LOGO OLYMPIC ATHEN

(Skills of Natural Features)
K nng t nhin to ra bu khng
kh thoi mi v t do
Cc nhnh liu i din cho chin
thng v ch ngha nhn vn
Nn mu xanh cho thy tm tr ci
m ca a Trung Hi

27

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO
LOGO OLYMPIC SYDNEY

(KT HP MU SC)

+
LOGO OLYMPIC ATHEN
(Skills of Natural Features)

Sydney s dng 3 mu sc to thnh mt

hnh nh ca vn ng vin chy chuyn tip
ngn uc Olympic.
Mu xanh: hnh nh Nh ht Opera Sydney
Mu v mu vng hnh nh chy
Mu xanh cp n cc bn cng mu xanh
Mu vng tng trng cho mt tri v bi bin
Mu c ngha l nn vn ha bn a

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO

LOGO OLYMPIC SYDNEY

S lin tng cm gic vi mu sc l khc nhau
trong nhng nn vn ha khc nhau:
Mu : hnh ng, s t tin, lng can m, sc sng
Mu hng : tnh yu, v p.
Mu trng : Thanh Tnh, Sch s
Brown: tri t , trnh t, quy c.
en : Ci cht , tri t , n nh.
Mu xm: Ni bun , an ninh, trng thnh
Vng : S giu c , thnh vng , tr tu, nim vui , hnh phc, nng lc tr tu
Mu xanh l cy : cuc sng , thin nhin, kh nng sinh sn , cng c
Mu xanh: thanh nin, tm linh, s tht , ha bnh
Tm: Tin bn quyn , php thut , b n.
Cam: sc sng vi sc chu ng.

KIU CH

KIU LOGO
KIU MINH
HA

KIU TRU
TNG

28

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO

LOGO KIU CH

LOGO KIU MINH HA

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO

LOGO KIU TRU TNG

THAY I LOGO

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THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K LOGO

THAY I LOGO

THAY I LOGO

THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K LOGO

THIT K SLOGAN

THAY I LOGO

Ni dung phong ph, th hin tng ca doanh

nghip
Ngn gn, d nh, khng trng lp
Hp dn, thm m cao, ph hp vi phong tc tp
qun
D chuyn i sang ngn ng khc

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THIT K BAO B NHN HIU

THIT K BAO B NHN HIU

THIT K SLOGAN

NG K NHN HIU

KIU SLOGAN

MANG THNG TIN C TH

-

MEN SAY HN VIT

MANG THNG TIN TRU TNG
-

C TH BN KHNG CAO
NHNG NGI KHC CNG PHI
NGC NHN

Bo h thng hiu l bo h cc yu t cu thnh

thng hiu
Ngay t khi thit k, cn phi kim tra xem tn
thng hiu c ng k Vit Nam hay bt
k nc no m bn nh ng k kinh doanh cha
Ti Vit Nam: ng k cc s hu tr tu (B
Khoa hc v Cng ngh)
Ti nc ngoi: nn thu t vn

THIT K BAO B NHN HIU

NG K NHN HIU
CNG BO S
HU CNG NGH

NG B
QUC GIA

TRA CU THNG
TIN NHN HIU
http://www.ipdl.noip.
gov.vn

NG B QUC T

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