L do chn mua hng trc tuyn

Nguyn nhn
Mua hng thun tin sut 24h
D dng so snh gi
Giao hng min ph
Khng ng c nh ti cc TTTM hoc cc
ca hng
Mua hng online thun tin hn
D tm kim hng ha hn trong ca hng
C nhiu hnh thc mua hng trc tuyn
hn
Khng tr thu doanh thu
Vn chuyn trc tip n ngi nhn qu
D so snh cc sn phm vi nhau

% tr
li
35.10%
33.10%
31.50%
30.80%
29.20%
17.50%
17.40%
14.90%
13.80%
11.40%

Laudon. K, Traver. C, (2013), E-Commerce, Page 351

Cc yu t nh hng n quyt nh mua hng trc tuyn

Cc yu t

% tr li

Gi c

95%

Giao hng min ph

90%

Tin tng ngi bn

75%

Khng phi tr thu doanh thu

60%

Phiu mua hng trc tuyn c sn

58%

Chnh sch tr/i hng

55%

Lng trung thnh ca khch hng/chng trnh qu thng

35%
Laudon. K, Traver. C, (2013), E-Commerce, Page 351