Best 1 Alex Best Professor Ditch English 113A 2 November 2015 = ag vi\ Selling a Lifestyle Gonder stereotypes are reinforced on a daily basis in western societies through media advertisements including billboards, television commercials, social media, and magazines. Media is a tool companies use to market their products to mass quantities of people, Many advertisements are geared to adults who have the money to buy the products, but children and teens are marketed as well for a variety of products. Many advertisements that are geared for adults but can affect teens and young adults negatively. According to the article, “How the Media Affects Teens & Young Adults” by author Julia Ranschoff, “Many teens and young adults want to be like the characters they see on TV. Also some forms of media do not show the teal diversity of the world”. | believe these messages can be confusing for young people because there is a continual stream of media that is floating around everywhere selling what a woman is (o look like o be desirable and how a man is fo act like to be a real man\ The article about body image, are also can be affeeted negatively by conforming their beliefS that they need this product, tobe accepted by their peers. Adults, teens and children are persuaded to live up to certain gender expectations from what they see in advertisements. The advertisement from Dos Equis. “ Beer, displays multiple levels of socially constructed messages. This advertisement could make a‘ young male feel like in order to be successful versus borin you need to spice it up with two . women, cigars, and beer to be a distinguished man. By having two young women in order to live