Best 2 up to their manhood. Dos Equis sets a double standard for men and women while objectifying women and portraying them as sexunlized beings, Dos Equis is not ony selling their product of funky oy beer, but they ae also selling a gender performance and lifestyle. ; ugh Dos Eaquis Beer advertisements are very common in western society and x people fer y have seen their advertisements. The media tries to shape our society with unrealistic ideologies about how to look, act, and perform in everyday life. This advertisement has an image of a ‘wealthy older man with a Dos Equis Beer, smoking a cigar, and sitting in between two young aN women who are attracted to him, The advertisement has text that says, “The most interesting ‘man in the world on being boring, being boring is a choice, those mild salsas and pleated khakis Y don’t buy themselves”. This popular advertisement depicts men that in order to be interesting you must drink beer, smoke cigars, wear good suits and be surrounded by two beautiful young women, Dos Equis is painting a picture for men on how they are meant to act and behave. Men feel they need to perform to these gentler expectations in order to live up to their manhood. Dos Equis does not just send socially constructed messages to men, but also to women. ‘This advertisement is one of many that displays female stereotypes. After viewing this ad most \_\ \ women will feel it is alright to date an older wealthy man just based on his looks, wealth, and \ social status, Social status and wealth should not play a factor in why a woman dates another » person, The image displayed in the ad shows two beautiful young women who look attracted to) I the older man drinking a Dos Equis eet. Dos Equis sets a double standard for men and women \» ( \ in their advertisements, that men can date younger women but older women can’t date younger \ ‘men, Double standards are constantly displayed in our society and are made to seem like they are \ acceptable. Dos Equis Beer advertisements clearly display socially constructed messages and