é ( Best 5 \ life. These ads are telling people how to look, dress, act, and behave based on what they want you to buy. Dos Equis is showing men and women how they need to act and conform based on the gender roles they are portraying. Messages about a, al ahtaaiar cleo her iaiias Dos Equis advertisement. This advertisement is‘elling PYG if you don’t drink beer and smoke cigars, then you are boring. Dos Equis sways teenagers in their advertisements by showing teens that drinking is cool and that “everyone does it”. Teenagers who see ‘Jeivetisemests for drinking and smoking admit tha it influences them to want to drink and A smoke, Advertisers leave out the negative information about their products to make drinking and \\ smoking seem like fin. As a result, teenagers do not know the health risks when they use these types of products. Many advertisements that are geared for adults but can affect teens and young adults negatively, Gender stereotypes are constantly reinforced on a daily basis in westem society through the media, Adults, teens and children are persuaded to live up to ceitain gender expectations from what they see in advertisements. Advertisements portray a certain lifestyle, these lifestyles shown in ads are telling people how they need to look, dress, act, and behave. In order to conform to societies rules we are taught to look up to the media and portray ourselves to be something we are not but something the media wants us to be. Dos Equis Beer advertisements are one prime example of how the media tries to shape our society with unrealistic lifestyles just to sell their products. Advertises use marketing tools to persuade people to buy their products but while doing this they are shaping our minds with gender roles, expectations, and stereotypes. Many advertisements that are simed towards adults but can also affect teenagers and children negatively. The media is a tool companies use to market their products to mass amounts of people everyday, but people can learn to conform to what they believe and want in life not with