Favela 3 believe that just by wearing these shoes and not putting any other outside effort liking dieting or exercising, they will lose weight. This advertisement is promoting how one’s body is supposed to look. The commercial () shows Kim Kardashian wearing hardly any clothing as well as having Her make up done and her e hair down as if she was modeling instead of advertising how the shoe is supposed to work. As (Gtubbard states*We have seen that women’s biology has been described by physicians and scientist who, for historical reasons, have been mostly economically privileged, university-educated men with strong personal and political interests in describing women in ways that make it appear “natural” for us to fulfill roles that are important for their well-being, personally and as a group.” Tn today's media, sexy commercials play a huge role inthe product promotional business. \' ‘The sexy commercials continue to draw men to remember or want to watch the commercial, O \ even if the product is targeting women. These producers sexualize their commercials to gain audience because it draws the men’s attention on the woman’s body because a man would much —_\ rather watch a commercial with women with a perfect body wearing litle clothing rather than watching an overweight woman with a lot of clothing on. As for the women watching this ad, it could determine whether Shape-Ups will gain more sales by promoting with popular celebrities rather than using a model that is not well known through media. It creates this interest inthe product that this product has the possibility to make me look like Kim Kardashian with no effort 9 besides wearing the shoes. OQ