Favela 4 ‘When Kim is with her handsome trainer they act in a sexual manner with cach other, but it’s not really advertising its product, If you were to watch this commercial you would think this {sa sexual ed advertising a trainer who is helping Kim Kardashian workout, rather than the visual text advertising the Shape-Ups. Young men who see this commercial think that all women are supposed to look like models and as for young women; they look at this as if it’s okay to advertise their bodies to sell products. This advertisement is getting a well-known television star to promote their product and hope to gain consumers. In gender roles, women are expected to play a feminine role and men are known to play masculine role, and if they don’t society will judge them. Being feminine means that you wear dresses, skirts, as well as playing girl sports or playing with dolls. Men are known to be ‘masculine, meaning that they are supposed to act tough and powerful. Lorbe? states “Men dominate the positions of authority and leadership in government, the military, and the law; ‘ cultural productions, religions, and sports reflect men’s interest.” Women have a history of being, ‘models and hardly wearing any clothing to shape its gender party. As for men, they look at women in such manner, in which this commercial advertises. Kardashian’s trainer is a muscular, well groomed, handsome man who looked at Kim Kardashian in a sexual manner , The trainer is on top of Kardashian as he helps her up with their bodies touching one another, and as they both get up the trainer is grabbing her waist as they are both dripping sweat. For young kids watching this, it's promoting how women can be looked at in a sexual way as if it’s normal to our society. Whether it’s a magazine or an advertisement, } todays’ society has changed the expectations of a women’s body. Kim Kardashian promotes