Aurora Mae MacDonald Can Money Buy Happiness?

Research Narrative Storyboard

Each box represents one segment/part/block of your research narrative. Describe in as much detail as
possible what will be included for each segment. The more you plan ahead of time, the easier it is to
create your narrative. Copy as many storyboard boxes as you need to plan your assignment. (Based on
Storyboardtemplate headlines.doc)
1. Andrew Blackman. November 10th, 2014. Can money buy happiness? The wall street journal.
News article. Retrieved from http://www.wsj.com/
Images (general or specific, location if known): Person Holding money, but looking sad. Upper right
corner. There will be mini dollar pictures everywhere.
Design (background color, font style, special effects): Background will be light green, bold font, big
text.
Sounds (music, sound effects): I will have a YouTube video about life experiences being worth a lot
being available to be played in the middle.
Narration/Text (the actual text that you would record to accompany this slide): Ryan Howell says,
Numerous studies conducted over the past 10 years have shown that life experiences give us more
lasting pleasure than material things.
2. Geoff Williams, Can Money Buy Us Happiness, US News, Article, February 19, 2015 | 10:21
a.m. EST
Images (general or specific, location if known): The image will be money showering over a person.
Not sure of location, probably towards the top of the page.
Design (background color, font style, special effects): The background will be army green. The font
will be bold. No special effects.
Sounds (music, sound effects): A song about money will be available to play. Money will shower the
slide when its clicked.
Narration/Text (the actual text that you would record to accompany this slide): Several studies in
recent years, including a report published last year in the journal Psychological Science, have
shown that buying experiences like going on a skiing trip or taking an art class makes us
happier than material goods.
3. Francis J. Flynn, Research: Can Money Buy Happiness, Stanford Business Graduate School,
Article, September 25, 2013
Images (general or specific, location if known): The image will be of a child unimpressed with a toy
train he receives on Christmas.

Design (background color, font style, special effects): A light green background with a normal text. A
little more serious setting.
Sounds (music, sound effects): No effects, a song about life and how great experiences are will be
playing.
Narration/Text (the actual text that you would record to accompany this slide): Witness Bill Gates

and Warren Buffet, two of the wealthiest people in the world. On a March day in 2010, they
sat in a diner in Carter Lake, Iowa, and hatched a scheme. They would ask Americas
billionaires to pledge the majority of their wealth to charity. Buffet decided to donate 99
percent of his, saying, "I couldnt be happier with that decision."
4. Nicolao, L. Irwin, J.R., & Goodman, J.K. (2009). Happiness for sale: Do experiential
purchases make consumers happier than material purchases? Journal of Consumer
Research, 36(2), 188-198)
Images (general or specific, location if known): Pictures of the human brain and how it thinks.
Design (background color, font style, special effects): A green background, times new roman font, no
effects, keeping it simple.
Sounds (music, sound effects): A song about money in the background.
Narration/Text (the actual text that you would record to accompany this slide): Most of the writers

who discuss the negatives of material goods nevertheless do suggest that some types of
purchases may increase happiness. Scitovsky (1976) argues for cultural experiences such as
vacations and concerts to provide pleasure.
5. Lucas, R.E. & Schimmack, U. (2009). Income and well-being: How big is the gap between
the rich and the poor? Journal of Research in Personality, 43(1), 75-78.
Images (general or specific, location if known): A picture of the difference between rich and poor well
being. Also, there will be a picture of a graph.
Design (background color, font style, special effects): A dark green background. Bold font. No special
effects.
Sounds (music, sound effects): A song about the difference in rich and poor, if you click on it it will
play. No sound effects.
Narration/Text (the actual text that you would record to accompany this slide): Although intuition

would suggest that money should play an important role, most psychologists and
economists have concluded that lay people overestimate these effects and that money does
no really matter that much. Lucas and Dyrenforth (2006) recently reviewed the results
from two meta-analyses, a narrative re- view of cross-national results, and many waves of a
nationally representative survey. Their review showed that the average correlation between

income and happiness tends to fall between .17 and .21. Although this correlation is robust,
it would be described as small to medium in size by traditional standards, accounting for
just 4% of the variance in SWB.