Abstract

This paper consolidates the various intrinsic and extrinsic motivations of

nongovernmental organizations (NGOs) throughout the lifecycle of a natural disaster.
Disaster occurrence and intensity has heightened as a result of anthropocentricism
requiring more aid funding agencies to be established worldwide. It investigates
corporate philanthropy by corroborating the data of existing literature reviews and
empirical studies. Intrinsically, self-efficacy and compassion drive humanitarian efforts,
as supported by the person-relative-to-event theory (PrE), the protection action decision
model (PADM) and vested-interest theory. Stakeholders of a firm and regionalization
extrinsically impact the motives of an organization, as the stakeholder theory, agendasetting theory and corporate social responsibility data reports suggest. The hypothesis
states while current precedent in humanitarian aid supports participation in relief, the
paradigm is shifting to support mitigation and planning of disasters. Furthermore, we
analyze strategic corporate engagement applied by firms in sizeable natural disasters.
Corporate philanthropy disaster response (CPDR) contributes more humanitarian aid than
does governmental bodies and private donors. In the second section, a disaster mitigation
and recovery brief on hazard plans of governments, international organizations, NGOs,
private sectors and citizens in the San Francisco Bay Area is developed. This is achieved
with the application of The Hyogo Framework for Action (HFA). The 12 components of
this framework are expanded on with application of real organizations and initiatives that
the Bay Area adapted into their overall strategy. This work contributes to the research that
aims to effectively organize, provide resources and unify humanitarian aid initiatives
globally.