BCG MATRIX

ENTED BY

ek Shandilya 14MBA1358
Sindhwani
14MBA1366
Chandel
14MBA1376

PRESENTED To:
Prof. Raj Mahar

Background
SONY Corporation
Founded: May 7, 1946
Founder : Akio Morita
Present CEO: Kazuo Hirai
Head quarter: Tokyo, Japan
The name SONY is based on the Latin word Sonus,
which means sound.

VISION

eativity is our essen

We take chances.
e exceed expectation
help dreamers drea

MISSION
At Sony, our mission is to be a company that
inspires and fulfills your curiosity.
Creating unique new cultures and experiences.
Everything we do, is to move you emotionally.

BE MOVED

MAJOR PRODUCTS

Digit camera
LED TVs
DVD Player
PlayStations
Smart Phones
Projectors
Memory Media
Music Player
VAIO Computer
Walkman
CD players
Portable media
Tablets

What is BCG Matrix ?

BCG

Growth
share
matrix
developed by Boston consulting
group of USA and popularly known
as BCG Matrix takes a two
dimensional views.

Industry growth rate.

II.Relative market share.
I.

BCGs analysis

Stars
Stars

are the unit with a high market

share in a fast growing industry.
Star represent the best profits and
growth opportunities in the
organizations.
Generates high revenues and also
requires huge cash for sustaining
the STAR position.
Product is in growth stage.

Cash Cows
They

are the business with low

growth rate and high market share.
Generating cash more than its
requirement which can be used by
other units.
Product in maturity Stage.

Question Marks
Question

Marks are the units with low

market share in a fast growing industry.
They required large amount of cash to
grow their market share. for e.g.:
Promotional expenses.
These can be Stars or Dogs

Dogs
Dogs

often have little future and are big cash

drainer on the company.
Generating cash just to BREAK-EVEN. It is a self
sustaining unit.
They do not generate any profit for the overall
business and hence can be sold off and hired
off.
Product is in decline stage, with no chance of
revival.
Product may be Repositioned or killed.

BCG MATRIX
of
SONY
CORPORATION

Stars
Playstations
LED TVs
Vaio Laptops

14

Cash cows
Smart Phones (XPERIA)
Projectors
Memory Media

15

Question marks
Smart watches
Smart tennis sensor
Rolly

??

??

16

Dogs
Walkman
CD players
Robots

17

THANKYOU
BE MOVED