Raissa Zylberglejd

Professor John Kubler

ENGL 205
12/11/2015
Product Pitch
Brazil is a very dangerous country. Everybody knows that. There are a lot of robberies
and assaults which happen everyday. Thinking about it, since I live there, I was trying to create a
product that could help all the Brazilian people and also tourists to be safer in that country.

In this graph, we can see how dangerous Brazil is. It shows the percentage of people who
were victims of theft or attempted theft in 2009, divided by regions of Brazil. Below is the
graphics caption:

The blue column indicates Attempted robbery or theft

The red column indicates Robbery or theft
The green column indicates Robbery
The purple column indicates Theft

Then an idea came to mind. So that your more valuable belongings are safe, with no
chance of being taken, keep them hidden, which is exactly the idea of the "Secret Pocket". It
would be like an inside pocket in your pants/short in the front, so if you need to pick something
that is there, the user does not have much difficulty reaching for it.
To be possible that all the objects be well hidden, only small things could be stored there
as money, documents, keys and depending on the size, cell phone.
Exigence
As stated earlier, this is a product that anyone who lives or visit a dangerous place would
like to use because it will prevent your user from losing valuable things.
Kairos
The product "Secret Pocket" can be used on various occasions such as interviews of jobs,
parties, outings or any other occasion. No matter the place or the time, the product may be used
and will be contributing to the security of your user.
Connections to Audiences Shared Value
A lot of people has been robbed or know someone who has been. Surely this is not an
experience that anyone wants to go through or see loved ones go through. So let's say that this
product is for those who are against theft and who want to feel more secure wherever they are.
Economic/Cost Value for Audience/Consumer
The product cost is not high. It increases by a few dollars the price of a pair of pants or
shorts, only the material used to sew and make the inside pocket. So what will continue setting
the price of the product will be the brand of the clothes.
Below are some pictures that have inspired. Rather than being an extra accessory, the
"pocket" would be attached to the pants.