Organization Strategy of

Distribution - Nike
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Nike, Inc. is a major publicly traded sportswear

and equipment supplier based in the United
States. The company is headquartered near
Beaverton, Oregon, which is part of the Portland
metropolitan area. It is the world's leading supplier
of athletic shoes and apparel and a major
manufacturer of sports equipment with revenue in
excess of US$18.6 billion in its fiscal year 2008. As
of 2008, it employed more than 30,000 people
worldwide.
Nike and Precision Castparts are the only Fortune
500 companies headquartered in the state of
Oregon, according to The Oregonian.
The company was founded in January 1964 as
Blue Ribbon Sports by Bill Bowerman and Philip
Knight, and officially became Nike, Inc. in 1978.
The company takes its name from Nike (Greek
pronounced, the Greek goddess of victory.
Nike markets its products under its own brand as
well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike
Skateboarding and subsidiaries including Cole
Haan, Hurley International, Umbro and Converse.
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Nike also owned Bauer Hockey between 1995 and

2008. In addition to manufacturing sportswear and
equipment, the company operates retail stores
under the Niketown name.
Nike sponsors many high profile athletes and
sports teams around the world, with the highly
recognized trademarks of "Just do it" and the
Swoosh logo.
Entering into a strategic outsourcing relationship
doesn't require turning over logistics management
to a lead logistics provider. Take Nike Inc., which
ships products to 143 global destinations.
Nike's logistics operations are complex, involving
three product lines footwear, apparel, and
equipment and four regions managing orders
through the company's logistics service provider
network. Setting up the network of providers is a
collaborative process between the regions and
Nike's corporate logistics group.

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World-leading sportswear brand Nike has opened

its largest-Asian distribution center in China. It
shows the company is keen to keep close ties with
its Chinese customers, and further expand its
Chinese market.
After entering the Chinese market 3 decades ago,
Nike is taking another big step building its largestAsian logistics center in Taicang, Jiangsu province.
The brand new 200 thousand square meter facility
will provide distribution support for Nike Chinas
footwear, apparel and equipment products.
With the use of high-end technology, Nike's
logistics center will reduce distribution time and
optimize the overall logistics process.

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Strategy of Nike
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