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Memorandum

To:

AllEmployees

From:

JackandAlley

Date:

November17,2015

Subject:
EmployeePromotion

DorothyWhitehasbeenworkingwithTaalumaTotesfortwoyearsnow.Shehas
showndedicationanddeterminationforherjobandcoworkers.Inhertimehere,she
hassewnover3,000backpacks.

WearehappytoannouncethatDorothywillbereceivingapromotion,effective
Jan.1,2016.Shewillbethenewdirectorofdesign.Asmanyofyouknow,Taaluma
Totesisexpandingitstotestodifferentshapesandsizestoaccommodateahigher
percentageofthegeneralpublic.Dorothywillbeinchargeofdesigningnewtotesand
shewillbeabletocreateherownteamtohelpherdoso.

TocelebrateDorothyspromotion,therewillbeapartyonNov.28attheMoose
LodgeinDoswell.Thegatheringwillstartat5p.m.anddinnerwillbeat6p.m.Dinner
andnonalcoholicbeverageswillbeprovided,andalcoholicbeverageswillbeavailable
forpurchase.

Wecantwaittocelebratethisspecialday!

PlanningOutlineSarahHarp
TypeofProject:Memorandum
Situation:Dorothyisbeingpromoted
Objectives:

Awareness:TomakeallemployeesawareofDorothyspromotioninoneweek.

Acceptance:Tohave50employeesreplytotheemailinoneweek.

Action:Tohave30employeesshowuptopartyonthedayoftheparty.

KeyPublic:TaalumaTotesemployees
WINAnalysisofKeyPublic
:

Goodworkingconditions

Friendlycoworkers

Approachablebosses

Goodwages
SpecificAppeal(s)tobeUsed:

Logos:Thepromotion

Pathos:Success,celebration

Ethos:JackandAlley

CoreMessage:Dorothywillbeinchargeofdesigningnewtotesandshewillbeableto
createherownteamtohelpherdoso.
CommunicationChannel:
Employeemailboxes
EvaluationMethods:

Awareness:Attachtheemailattachmentthatallowsyoutoseeifanemailisopened

Acceptance:Trackemailreplies

Action:Trackemployeeswhoshowuptotheparty

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