MONITORING &

EVALUATION
To reiterate, the goal the business is to reach out to the
Great Lakes Bay region to gain more clientele which
would inevitably increase revenue. A great way to keep
track of this goal would be to monitor the amount new
clientele who came upon a referral. This could be tracked
when they are filling out paperwork at their consultation.
This would also later determine how much more revenue
was brought in. Keep in mind that each referral given or
new client who was referred is receiving 10% off that
visit. With that understanding, the total amount of
percentages given to the clients will be monitored on a
quarterly basis and also being deducted from the revenue
at the end of the year to determine the accurate amount
of revenue gained.

Another way to monitor how many new people the

business is reaching out to could be through having a
sign in sheet at each quarterly meeting/conference. This
would ask whether the individual is a returner or a new
guest. By simply checking one or the other in the
appropriate spot, Gordon could later see if his quarterly
sessions are raising awareness and increasing knowledge
to more people in the Great Lakes Bay region.