MONITORING &

EVALUATION
To reiterate, the goal the business is to reach out to the
Great Lakes Bay region to gain more clientele which
would inevitably increase revenue. His goal is to increase
revenue by $50,000 in 2016. A great way to keep track of
this goal would be to monitor the amount new clientele
who came upon a referral. This could be tracked when
they are filling out paperwork at their consultation.
Simply asking How did you find out about our office?
could determine whether it was a referral or not. This
would also later determine how much more revenue was
brought in. Keep in mind that each referral given or new
client who was referred is receiving 10% off that visit.
With that understanding, the total amount of percentages
given to the clients will be monitored every three months
and they will also be deducted from the revenue at the
end of the year to determine the accurate amount of
revenue gained.

Another way to monitor how many new people the

business is reaching out to could be through having a
sign in sheet at each meeting/conference held four times
a year, once every three months. This sign in sheet would
ask whether the individual is a returner or a new guest.
By simply checking one or the other in the appropriate

spot, Gordon could later see if his sessions are raising

awareness and increasing knowledge to more people in
the Great Lakes Bay region.