CPM COMPETITIVE PROFILE MATRIX

CPM Competitive Profile

Matrix

U-FONE

MOBILINK

TELENOR

Critical Success Factors

Weig
ht

Rating

Weight
ed
Score

Rating

Weight
ed
Score

Rating

Weight
ed
Score

Market Share

0.15

0.3

0.6

0.45

Growth Rate

0.05

0.2

0.1

0.15

Financial Strength

0.08

0.24

0.32

0.24

Management

0.12

0.24

0.36

0.48

Advertising

0.08

0.32

0.32

0.24

Brand Name

0.13

0.39

0.52

0.39

Price Competitiveness

0.08

0.32

0.24

0.16

Network Coverage

0.08

0.16

0.32

0.24

Connectivity

0.05

0.15

0.2

0.2

Innovation/Technology

0.03

0.09

0.06

0.12

Customer Loyalty

0.08

0.24

0.32

0.32

Customer Service

0.03

0.09

0.09

0.12

Packages & offers

0.04

0.16

0.08

0.12

Total

2.9

3.53

3.23