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    6 views22 pages

    Catymag 7

    Uploaded by

    pepe
    catymag7

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    Rg ER Treen s-to)5) ea fT GCs | eee eld leery pata 4 _ eee en Psi src eny Copmreee er ere enre tt ae Ce eee cr re pees te aan Peer si | eee oes Sr deren! os Essential netes abou wnat eer ee Cee eee ae See Gees melee Se ene ese eee peter na Créditos CCarymag esa revsa gata {el Gage Cay sobre ol mu (de ale Se true por ©, Grupo Caty ire a Cty, Catyhg y FECA CayFler reales cebu rae yori de flores. plantas y sce {bros avaflreray bar Simbad as Canara Catiere detibuyeinaimoe yeeros landing ‘olacarara, represeende en Camis aempresasde primera Unesintrracona, FECA apor, ‘sludores en preducosyseri- cosa empress ydesarola ne 9008 ¢e exparacin aE uropa ( Hapancemarea, Mas farmer Sonenlaweb vonwenyorg Edin FromotoraFECA e ios, SL £8 Secadero, sn “El Mosin 30410 Los Reals Tener das Cenaras Espa feca@enryorg rewearyorg Disenoy maquetacion ‘pte Marketing de FECA, Publicis ‘Sex neresido encom ‘ar publecd ine aerrall pablcidad@enryorgo a Dpto (e Marketng de FECA en ete Mis nformactin [deve ke ferecin ale- ‘conada con agin arse spe- ‘acide on Carrmg puede con- thetr con nett anal ial ayn org Depsto Legal ‘Teimoneanraaze2en0nIn Grupo Catynosehaceras- sonal de ie opiniones vert casen esta revista por personas ‘tems alas empresas del grupo, Se attoizalareproducciinto- tslopacal de esa publear ‘mancionande au ore. ary Gra no esporblefor the conmestaries pt the agua by fein parsons f the soup companies Total or paral coy of able atin permttedaccomponieg with source mente, Editorial indice Index Noti, Dotegs Co Una entrevista a Jord) Ferrén Interviewing Jordi Ferran gy catélogo de TEKU RUS new ctalogue Apresiaden amigos lctores, © gs controlada la produccién de Late ees raat Faron otucton econ sedceriaos tras ater ratofior's production is contro- fudeueyy means led # per nesta revista. Tanto en- Cusinamo e inter per la revi: kas nuevas variedades de flores Caty sae fines oe Soverios como lower varieties from Caty algunos han lege a calf layne o merece sino redeblar Juuchando contra la papa llorona shentren safiersoe eistantar ighting crying potat ‘ofrecerles lo mejor. Estoy se- _guro que encontraran este no- yr Iberflora thee see Vases eee: ieee pa- ‘Sus fl ristenias SUI Your flewershops el que pueden encontrer en la -omotor: ehijos, SL pepe pen Promeece REE Re Roe aL eae: bs flores sp. FRBODA rapara dar muchas alegras a clientes, proteedores, calebera eres de Cats y a agricultores de Canarias. Simplemente, en Caty seguimoa trebaiande pa- ra darles los mejores resultasos aLustedes que, sin duda, son ‘nuestra rezén de ser. Una ver mas, gracias por estar ahi Deer reader friends, First 1 must to tank one end every people’ congratulation onou naxganine So muchas thusiaam and interest for ‘the Canary flewers magazine’, ‘seme people has described it Just desorves toredoublo our ‘efforts and ty to eer youthe best I'm sire youll find this umber useful and interesting, {A specially interesting catile for thase that want to krowo more about Caty Groupis the one in the page 19 thet emphasizes the FECA’s prominence inside the goup. I's acempary thet is workin hard to give many de- lights to customers, suppliers, Caty eclaboraters and canary growers, Simply, herein Caty te continue iwerking to make the best for you our bexgn rea- Once more, thanks for being there Ulises F. Lorenzo Presidente del Grape Caty ‘Charman of Caty Group Noticlas Caty Caty News tienice de Hilverda, Cena aan a Asociacin de Florisias de Tenerife celebro st habitual cena anual para reunir a todos sus Socios y colaborado res en el 16° cum- pleanios dela aso- Ciaciéa, Bn el age dable ambiente los asistentes inteream: biaron impresiones cerca del sector y su aftuacion Cary quiere, des: de estas paginas, aries una huniide felicitacién por su labor Hilverda junto a ro vi jeulto- de fas islas Canarias Como se viens resli- zanda habitualmen tvAgro invits a Hilverda a hacer una visita a aaricul- tores canarios que ‘siembran variedades de esta casa holan- esa con el fin de que ambas partes pudiesen intercam biar opiniones, Los foriculte- yéste oftecié in- Formacién téeni ca de primera ma- no. José Lorenzo, Director General de CatyAGro, pudo mostrar a Veenman Ja buena celidad de las produeciones de for en Canarias, KeterhoPen Holanda EI pasado mes ds mayo tuvo lugar la muestra anual de Keukenhof, en la quese exhiben las nuevas variedades e Hilums en an previoso entome sjardinado, Caty ox tuo presente para, tomar nota de let tondenciae y hacer Tan agar uote dientea, Mas infor smarién en Ia pagi- ra 12, ‘ill Cony rso mos de ictoria de \centejo En Tenerife, afi rales de may, la seociacién Tagora Victoriero organi: res pudio- ose Lorenzo faraus Cay jatoaMtaimno ultivos y Gonziies,Presiens comenta. 42 ASTLORTE, ron lasi uacion eee erense, Cty ble ee, Rektine Emin ih chugs, Martine Gonrdes Veenman, —esident f ASFLORTE, 26 eu habitual eon curso de vinos de la zona. El evento fie patrocinade por la ‘empresa Perreagro teriorea, Caty quise estar presente apo- vando este ya tradi ‘ional eventa vitv nicola. Eerie El Centro Nacional ‘de Formacion. de Tenerife, ene ya latorado el calen dario de sus cursos, En dl podemos en- contrer vaiedad de ofertas fermatives [pare el ecctor dela flor con cursos 20 Tire Hinges, jordin Hay arte floral. Por su experiencia en el sector Caty sera la ‘encargada de desa- rollar los cursos de Contral de elima en invernaderes ¥ de Jardineria integra ‘da. Més informacion fen el CNFO Les rea: lejos, telefono 922 343,471 grupo orgaizaor de Vil Concur de Vis de La tora Enerstuena por areaba The organi rep for she Vl Vere Wine Conese Comparator for yourwerk ORTE’s Fo Ringo Yeenrrun y Jost ase ration Lorenio en una de bes jinner ras reakadasenla idsde ert, As usual . ASFLORTE held Ringo Veermmen and José dierent torn none of hi diner tore- 51 nee lunite all heir members andt ‘associates 19 ‘celebrate the El colerido sede ‘association's Staenootde ier binhday, Keck moet nan enjoyable ura aed dex ‘atmasphere all chris races tun attended exchanged opt rhe cot ond none about this of Seen Sector and ts Reker ede ‘station. celine een We here at Caty vis to ure Diy thank you alt {for your work and ‘ofr a fis As always, CatuAgro invited Hilverda to visit ccanarian agricul- turalisis who plant varieties from this Dutch company toenable them to ‘swop opinions. The (foreuturisis we re able to show their crops and talk ‘about the current ‘stuations surroun- ding this sector 19 Ringo Veensnan, hilverda’s expert andl he in turn go ve first fara ine formation te thers ‘Jose Lorena, the Gonaral anager of CatyAgro, was able toshow Veenman the high standard of flower production in the Canaries. verda and. (0 visit tyralists Canary ieAStend Last month, May the anmuat Keukonhof show tuna held where the new variation of ios ‘auld be seen se rrounled by bea tifa gardens. Caty tas present there ielewn about new trends and pass this information on to or customers, More i formation abou this ‘on page 12 Vill oe con- Yetoied de Acentejo Im Tenerife atthe fend of May the TTagoro Victoriero as sociation organised the usual contest for the wines of this ‘area. This event was ‘sponsored by the Ferreagro compary ‘and aain provious years Caty attended fo-suppon this now very traditional vini- cultural evert training for the sector courses lower The National Centre for Occupational Training of Los Realejos, on the island of Tenerife, already has its ca- lendlar prepared offerng various cow ‘ses, Init we oan find ‘several courses for training within the flewer sector lie irrigation, garde ring and floral at Because of our expe rience in this area, (Caty will bein char- ge ofthe courses of ‘Chimatie control in| (greenhouses ana combined gardening. For more tyfermaton ‘about courses cor tact the CNFO faation nal cenire of occupa tora training) at the phone 922. 349-471 La sencillez de lo bien hecho Una entrevista a Jordi Ferran Interviewing Jordi Ferran A ie pequera estncien de tren etide n recoger fos Jordi Ferma. Viveracho'y 1 poco ineulemndo al pub de ampplin ponyiaa nom pectic sanikde ycercany, Huyendo ide tug receptive y han. ‘el tio ¥ puicetos w trabajar opto wicmipte ta inniovaciin subimona mi furgenots paen shar Ferran len ha propre Giigrnce alaoristeriaque to, tachinaen le dos Altona fore mies aris nfl, etapa en ta ute decicis eoet puchla. All, con lates: Racer excriok man dréaticos dad que tet, dialoga. ene Rorinta eaxtalan Joti cinesita que wiemice nngende caida rincen.y cadn for lista para vender, Crea ast ya Jigar dane 10 nélo sentidos ¥ enmbin Ia percep cién de-los clentes miostran ajea eoime Lag flores prieden decorni cunlquierrincin 3 licornpariar cualquier cekaton Gate ta iitenesan Jordi Ferran arrived 10 meet tus ot the bile train station, A finely character ee arms lig with aba stelle. Boaely to wark and glad to get out oftlle cold, ine climbs ine his tan inal hoc for the lower shop pest dboverhe ilage In these pecieafal suroun- dition we were able ta hate a Chat with this Catalan florist Jordi tell us that he always longed to work with flowers He originally studied Pubil Rellatigres tug kept Is dream lice sth. the age of 22 wher he had the opportunity to shop wit Intention a pradually pre senting hie styfe to he p= riers! public: His cuntcmvers hove been very preeptive fo ohen tore diceli= thar pes ih ee salfing prastoes Fiat texkem pleiow flowers and decorate the hop 0 that every conker sand every flowers ready ta the Solel He disean't just dis lai His eds but i “Me he propuesto marcarme una imagen, y que el cliente venga porque le gusta lo que hago?” “Ive set myself the goal of building an image, and let the customer come because he likes my work? listas para tlevar. Mira, por ejemplo, um cliente entra y ‘me pregunta si tal flor ex para vende... pues claro que st. se sorprenien por verlas asi ecorando, Entonces elizen Ja flor pero quieren otro reek piente. Pues yo coj is lores, hhs quite de dondeas tengo, Cojo e jerron que les guste se bo leva todo. Es muy fae, rs atractvo y ala gente le isa, ‘Cmag :Céme han aceptado tus clentes este estilo? GF: Muy bien, demasiado bien lnciuso, Hace dos anos que a fl gran cambio y experaa que Ja gente se revolucouase ut poco, esperaba una reaccon aa coat ol ‘wiies pero fo mesaleran mia Hes, a la say cease von Dabo In sénaclin de que fntnban descando ok cambio ‘Crag: cine com fuel wig 3 veut Horiera ce nn esd de deoractan? JP Sh, nos pore smc ve form La gt era yo pe feantvnt La floren son par ‘ender. Ouza porae lo en (Ghetean tod tu bier Pues 10, Eve eel encant, Sensi. Fp tarbien te eva tavendes Los clientes 50 ‘lo te elizan lan florea sino tambien connrjo sobre cm. Aecorar 9 aoabirahar 9 C54 UP Siok ep ne ve mucho. Hiny xin relncion eoreania con dd dhientey te dicen, por efem- dient encusninis una hase de Cristal banita pare una mess que tiene 6 una ce mica bonita, pues qu se fa fompre. Ee ects, muchas ve fo ne gui por tly we dean Scanjet Gniag (Qué tubeyoa le No- Fister hncon? SP Pcs ttle: Perimsrin la Hien, no cli, bod he flew seen, ceatrom.. Now hhemps conirndo mnacho en ta Ahoviny 4 funeral, Destncamnt Inneiendl tamow de nina y coca anerarian, Epeamow expremnncarda § celts “No hay qué mirar sdlo la caja, hay que buscar lo nando en estos, ¥ ol remo de novia lo tengo como nina es. pecialidad quea mime gusia macho, ‘Cmag: Tienes una idea clara de tu negocio y te gusta inno- var, ¢qué mas have falta para ‘ener una floristeria exitosa? SP: Hay que empezar desde ‘abajo y tienes que creer en io {que haces. Mira, por ejemplo, ‘tengo un amigo joyero que ‘que hace todo lo que el ‘clente le pida, aunque no le guste. Sil piden un grabado ‘estilo hoy te qutero mas que layer pero menes que manana, pues ¢l se lo grabs. Yone lo hharia, Ko hay que mirar solo Iacaja a tinal de mes, el ne- vantagein every comer and Jor every eccasion. Catymag: You go 01 of your way to make your customers feel special. How do you do i? Jordi Ferran: Well Iprepa- re the flowers in a decorati~ ve way with good presenta tion so that the customer can take them already arranged. Look, for example, a cus- tomer comes in and asks me if these flowers are for sale..2vell ofcourse they are! They think they are just for decoration. So they pick up the flowers but they want them in another pot. Wet take them out, put thers tuto wociocs alge misy hay aie die flowerpot they like and (GuReAefo incor pam Hien i cons ex U9 Seatals amie: vas K conser y Heine Is parte, S10 hy paella pen abe que no vasa potter eo. ref pitlla ll, Lan Morison Hcherianos hacer lo mise, “Esceae de rai carta que mh te gute Yo. on bate sentido, {ya te lie proputesta mafearme ‘una imagen, i afta i baja fii grande ni pequema. sino in min, v-que ol cliente ver fqae Je aunts Yo que es mat Es decir, bluse dh feienclarte v enpecializnr 1 trabajo. SP-Si, y acleman #8 que eta Saini Vdey si me vay a pus mi vita qui haciendo esto hex quiere que-me guste lo que hago. ‘Cay: 2 que fe dirines otzon Compancrosfleristax sabre ‘este (emia? (OF. He comentade eto ma huss veces con muchos emi om que mie dicen que rae sh, facil de hacer pore Hay nyehnna cosan quo pie, te: Y¥ yu les caticndo, pere aica pre les pregunta: "Pero, ela hubéin intentado2” No we trata de eechazar trabyjos, sino de onientar al cliente Tntehthe Hevaitios por donate uno cree correeto, usa ta esti, Oe Ge NRO RT TH che slcer Gnd tha people dre ge F mace hig hanowe one Mouse penpte might nat He it Femperted objections, 1 Or soit realy well ede.as (they neater w chery ming: Has anyone ever thouehue your flariar wah @ fumnitire shops PY Ves, if inner & time. People come in if the flowers are for aole. Crag: That must alsa be aod selling povit. Cuxtoners don't any want flowers but felvice on how to decorate thelr homes and create a tier pepke heeiaimtnceeee ie Theresa very done rela tien ship with the customer, faresamnpto they euk ys to find them « nice glase vase for Dheir ble ica leisier pe end they buy it. What fmaar fs that thay take your edleice Cmag: What kind of foral arrangements do you do? SF: Wel everything rea Uy. Classical, non-dassi- cal, weddings, funerals, bouquets, table centres...We do a tot for weddings andi fu- nerats. We specialise in bri dal bouquets and wreaths. We experiment and de things differently. Our main specia- lity is bridal bouquets, Tlove doing them. Cmag: You have very clear ideas cbout your business ‘and you like introducing new trends, What else does tt take to be a successful flo- rst? SF: You have to start at the bottom and believe in TTR RT aOR exaniple, J Naive jet rien teho does excite what the custorrarurentn, doen Wei Wihiey Wiest an erigecutii) lke today I ove you mo ‘gesterday ard Ieee mtr, he doww | Awoudleln’t. You can’t just thir miicteyeu'll make atthe eh! of te nionth, bint Nese Hh about other things 'o0 ita restaurant you dre going rovet sonethéag ane you h he msn Ifthe, aaerr ot paella then ya can’ ha eit Florate should work the saree way, pick iit ot like beat Jrom miy mara Dh thin woy'l've already tea deg on ui (ary image, not high ot lows, big or small, just aay ium crc he IF: Yon and apart from thet Gita farts metieac ¥ tet poing to span may Hf coir thie Tart 10 enjor/it mag: Whot wovld you ney twotler florats abst this ‘oa? AIF: Tue talked! about it loca of Himes with frends ancl thes, ‘think is ot ec to be ke mejor para el cliente” “It's not good to only take care of the cash, you have to look after the customer: a severe || EET ana ee as eee aoe aa i Beant etka. Xe Se ras ‘que me treigan ‘tlle porque mi provesdor me fonoce. La sila: smo cen las plan tas Yo les diga aque me las trai- ‘gan en arupos ‘endo v sabien: do mi sistema, J Cmag: Es decir, D) i> con loa florea that because there are too many billa to pay ete. And Tunciorstand what they're baying but have they tried iP It's not about turning ‘away business but adit ‘sing the customer and trying to get them to doit the way you think is best using your style (Cmag: How do you drum up new business? SE: Well, now we have lots of werk ail over the place. People go toa wedding and ‘see cur work $9 they ring you omag: What do you value ‘most in your euppliore? SP: Well, that they aro trust. worthy and honest, | started ‘out with one supplier end I'm Sill with thom hecause we respect each other. They are reliable so! don't go.anywhe- re else mag: So as long as you are well and efficiently stocked you're quite happy? UF: Yes. In any case its a bit different the way ! work with them.1 don't mind what they bring, [just take what they responden a un pel [ili hoa ‘trabajo no se fodeanaher can offer Ijusttell them | ‘concreto? ve limnitado | joband off you — want certain amount of flo- SF: No. Son muy va 0° of | 9. It's mam- —_ wers in more or less these Raton. Tenge dae toe jy byword — colours and they bring me insenore haat A to ofmawth them. I work with what they cade pueblo, que to ia istaas que te / er can supply and Jn happy compra siempre una f gen they see ith hat because they know feuna;yocncor A oes Jronatie’ ne. tts the some uth he do, hatin elma calidad os ao, Plants tell them to ring a select que quiere importante f Cmag:Do ou at atineoramininum no an ier oem tro con extranjeros (MMMM cor iss flores customer? ‘Ging: Tou mean what your que se vienen a vi vir a Bepana y que tambien, Yo ttion and. SF: No. rs very varied. You get his wonderful ta- works not limited to 4 cer- tain type of Power? SF: The quaty ts impertar Sirens co (MMMM scopes toque Sicnes poral tengo lato dy fron we Uitoge and whet you do wit the fo uesteknaogese, fll poe eater bec lameneen weet iiiaaaiieel ca ii nu ierioany aimee oar aa aims tenga ‘Sdn ps milo fo an laren eas ore sophisticated hat deed tn Seeders lig bases Moen ee ie i Soe MR Doers re Ree re ete ee clare cs Poor aie eer ee SCE UM coca cer tieate Beet ee aM acaseia ees ka aN Nerds aii ates ae Redes os serge hea opie el at alot ef frelin | Hhaee tg weed rer arin no tener que renuncar tin rato con lita, cogerian customers play arcurd wih shen, cat pelear jugar. cortar, poner lholive them, pit them in nd take wiay, evn. wets ae Spain whick 3 Hlogas n-nentinme céerodo feo en eat Lin ‘ont beemiee Crag Te tienes contacts ‘although they foich with Tuewidad Yo emperé com un cen #l apctor de lan fonate- tke whats w Canaries, what peoreedors sige cen ellos 3a ts Catntinn, ene vor here they ‘dlvantoges and dleadvanto- forguernom Heron tespetado. tajahs difcltnden Vex ert 14s tendtowrda ges do you think florian hes Ellon cumplen soles wy fel, Horinteriny de nurairas itaa? what they tein the talancs® Cmag Mientras esti ben JF. El trabivo es el mierro. hnaiy soyod JF The dork isthe same. I's ‘uri 9 ie fo Ua tinioa ca eo que pasa have fo adapt the same old story wha io ta contento: siempre: ue «asian To que alitilote su car'thave your wont. You SF:Si Cn todan formas ve ne tines, Vasotram tenets theirtaste.! ae lites, strelitsias and ro- irabnjo con elon de unn fem wnturion, atieltzina y ronda dotty iokerp ses but you dant wont them rie las quersis y Hosotron ‘soeryorte ha- id Ise ue Tove thers wibilst rugon, por- aqui lian eseaumon, Newotrea ppl usmaimy we Reve the cowry flowers ‘quevo trabajo canto yie me teneios Ina Rare cp exp ‘Own style anil ond mass that you tount ‘lrecean. Yolen digy; "quiero munge que vouotrox que Thope I never xdlinmro-en flores que wean de rin fume to tone. 7 ‘customer be- couse oft La base de nla cultivo CatyAgto se ha convertido en el cistribuidor exclusive para Gananes ce Poppelmann, Is. ‘empresa alemana con tas de 50 anos de experiencsa on et sector de los plasticos y que con su progrema TEKU lleva olveciendo durante 90 anos ‘solucioncs profesiensles al sector agricola, TEU hi eri Hee un aucvolentilogs on ol gue ec inchayen artioalee de teeiente desarrollo. Bl eatalo- gp ofrece macetan, bandeja ycontenedores de calidacl en una variedad que se adapta 2 cualquier necesidad. Sus di ‘sehos tienen en cuenta hasta el mas pequeto detalle nara faclitar un drenaje y una con- tencién perfecta Destacamos brevemente tres de las nove dades incluidas en ests cata log, The new T: CatyAgro has became Popplemann's exclusive se “pplier Jor Canary [slants Pippeimannisa Geman ‘companys wii more than ff Tyyears of experience inthe El Ue cata) alte de TEKU catalogue VQB 7x7x8 Esta tiaceta cusdrada susti- This square pot V7x7X8PS mo- faye al model> del replacement. is cross VAK7S8S, Su Shaped vation has fondo de cruz goaves fra beter tiene ademas drainage ard is na- musseas pare de with beveled ec- proporionar un thayor drenaje Yes decantos {un manejo mas cBiiodo, Aunque fl color eatandar de fabricacign es el negro, cone VQ3 se proporciona en miltiples colores inutile colours Volumen: 0,23 litres. Volume: 023 ters Color estanier: Nearo ‘Stanclard color: Back Macetas por caja: 15200ds, Pats per bax 4.520 units Macetas por palet: 61020 ids. Pots per palet: 61 020 units MOlsiavan) Con /SuS0,19litosd= Gapaci — Withits 0.19 fters capacity, dad es el modelo mas peque- it's the smaller model of VOB. fo dela se serie, like the previous rie VOB. Al ‘edel, t's cross sha gual que ped Botton’ and mary modelo an- ‘oles guarantees a per terior su fon fox drama (plastics industry and fas been da de riz y geard a (providing professionat solu: tions to the agricultural sector overthe last thirty yoars with te TEKU programme. TERU haa published anew eatalo- sus Abert ipetet root as nailtipls aeration. aseguran un Volume: esas peuere 0,19 itera yuna major airca. Standaxt quem which are eluded new —cién de las raices. color evelopment articles. Tha eo talogue offers great oariety of ats, trays and containers of the betier quaity for all needs. TERU designs taking into ac court one and every fartorto achieve perfect drainage and Conteinonent. In this short ar ticle we Faghtigia three new products meluded in the cata- Togue. Vollmer: 0,19 bros Black Color astandar: Nesro Bats per fo 4.600 units Macetas por caja: 4600 ude, Pete per prlet: 62 100 units Macetas por palet: 62,109 uds. Este contenédorha sido es: ‘This container has been spe- pecialmente disefiade para rally designed for roses. ross. Posee tn borde ax has a very Inard edge, great fraorcinariamente rieido, eran stability and a cross shaped estabilidady un fondo de.cruz bottom withthe required dra- con el drenaje adecuado, Este inage. The container ts pro contenedor Se proporciona Aded in standard terracorta también en colorterraceta, _elour oa. Volumen: 3 tigos Volume: 3 ters Colores estrnidi: ‘Standard cobur: Negro y basro Black, terracetta Macetaa por caje: Pots per box: 230 330 ua, une Macetas por palet= Pats per palet 5.760 5.760 ude sanyna? Cuando Ia calidad es la apuesta Cémo es controlada la produccién de Gramoflor How Gramoflor’s production is controlled Lae sustratos que CamyAgro ofrece tienen un origen bara doen In calidad y el rigor en él control de la produccién. Gramoflor se encuentra en la vyanguardia de fos empresa pproductoras de eatas mate Fas, gracias ala inversion de ‘gran parie de sus esfuerzos. fea asegurar y mantener Ios ‘mejores niveles de calidad. Esta calidad ae controla des- de dl principio del preceso, ‘con Ia minucioea seleccxin de los pantanos en Alemania, frigen dle Is materia prima hbase para la elaboracon de sua substeatos, hasta el ins tame anterior al llenado de Jos sacos, Toda fa materia prinia, fos editivon y bos suba- ‘aos genterados con Gta son testailos en divesace puntos de control tanto internos, co- io externon ¢ independicntos a lapropia empresa para cae iter ol producto ens Previo inclisa a lx propia ex: traccion dela turbs tras la desecacion de los pantanos se puede apreciar el primero de los proceace encaninados ‘asegurar a calidad del pro- ducto final el volteo de los hhorizontes superiores de las turberns cada dos semanes, Una vez en la fabrica, Ia turba Jos demiss componeates de Jos substratos 6on clasifica- doe y almaceriados de forma que se asezura Ia calidad y el suministro durante todo et ano, en funcion desu origert {y del tipo de producto del que ‘be trate (turba rubia, de tran. ‘scion, negia, Abra de coco, ‘ortezas, ett.) comprobando frecuentemente la. temper ura en diferentes puntos de ‘Sita pila pace gue no's det pprosesos de fermentacign, Tbe controles y tenfaraterton Intemnoe levados a cabo oa proceso de fabrieacion de Joa subatriten san) sarasién por medio de riba de estrella de lax fe: rentes eatricturas v tipos de tarba. + Maguitus de vapor! eon tin tratamiento ospecial a vapor Ge asegura qielaturba este litre de males hierbaa. + El Volumat: ea trata de un ejemplo del desarrolio tec nolégice de Gramafior, Con Sate se mide el volumen del producto garantizando que el Cliente secibe la cantidad in: cada, + El Fraktiomater: es 1a mie noveddsa apuesta tecnolegi cade Gramoflor, Se trata de una maquina que cemprucba, entio de unos intervalos se- guroé, I estructura deman. acta por el cliente, congrotan= doy verificande con produc clones anteriores dela misma receta, gue este dentro de nes pardmetros marcados. = Maquina de toma de mues- tras: es ol Slime peldaito previo al ensacads, Se trata dena maquina que toma Poccoiiee deaubetrate Gada 5 sogundea, de eada proce 29 productive, para abtener tina Rueetea reprosentativa el mismo. Se ohtienen trea bolsas, dos de jas cuales se almacenan en una camara frigorifica a 5” 2" Cylater cera es analizada el mismo dlia de la produccion. al guientey’a los trea dias, para. crtifiear internamente que los parametros intreducidas por el ocdenader al principio el process, son loa que #8 obtiesen al final del misrao, Las parametros medidos son el pl, Ia conductividad, la es- tructura y fa apariencia * Fron al inicio de produc clon de Un nunvo substreto, tante Ja maquina mezcladora ‘come Ine cintas tranepartado- ‘as, son litnplados mecanica- mente para evitar la mezcla de resicuos de producsiones + Se tealiza un seguimicnte dea calidad certiionda por et blnninistendec delov compe Rentea de los eubstenton dfs Fontes = la turba, talee come Ta partitay Blew ee cae atee na, catbonata caleieo,arcila fete Asi ver tambien ae fe van a cabo andlisia mternos Dear sje Turbera spac renaazade, Chsileacony aacene ee ls urbas. Crea ae a trbas Vaporizers Desir ca 0000, po dwn Tr Replied use rf cles od tre, Pets og Vee fee Fete des Freeh et ‘Tho oubstratum which ctistonter receiver the correct CatyAgro offers is based en quantity. quality procedures ard ric © The Fraktiometer: isthe low ‘gorous production controls. test Gramaflar technical t= Gramofleris the flagship of the companies producing this material thanks to their effor fin assunng and mainte ring high quality levels, This quality contrat isin effect fram the initial process, Lith the careful selection of marshlanclin Germany, from where the raw matersalis ‘obtained to produce the subs- tratum, right throwgh tothe packing stages. To ensure a ‘quality product, ali the raw materals, the additives ana the substratum obtained from these, are tesied indeperiden= tly at various ruernat anid ex- ternal control points, controls Ever before the extraction of the peat, afer the drying-out proces, the firet lope have falreccly been taken to onic re the quality of ie final prox ‘duet: the top Tayers ofpeat have been tumed over every, tivo weeks ‘On arrival at the factory, the turfand the ether compo- nents of the substratum are classified and stored accor ding to origin and type to en sure ther quality and supply ‘all year round (light turf tran sitional, dark, coconut fibre, bark, ete) and the tempera- ture is frequently checked at varying pants in each stack toavoid fermentation. ‘ihe thternal cortrats ana treatments which take pla- 2 during the manufacturing ‘process of Vie substrata + Separation of the different types ard structures ofthe peat using stor sieves: * Steam machine: wera o apecial steam treatment en- aurea that the peat 1s free of teeede: + Volunat: an oxtimple of Gramofter's advanced tech nology). This machine mea: ‘sures the volume of the pro- chict, quarenteeing that the expos eles propioe peedustos usta ver descargados en fabrica Pend ej de conformarse eon los eatrictos controles de cali- dad internos que Ik empre- ‘sa Gramofior leva a cabo en todos sus productos, maqui- naria y procesos productivos, tambian seacmete acon- roles exteres realizados al fazer por parte de laboratarios independientes y de recono ciclo prestigio en Alemanis como son la LUFA (Instituto Agraro para ol Andlisis,y Ja Investigacion), la ofieina de Contraste de Petos v Medias ie id Baja Sajonia y la GOS [Asoclacion de Froductores y Substraios) Bn visitan reslizadas al azar, Ia LUPA realize mucstreos de 990 productos eatandar pats comprobar ol cantent mento da ln calidad'en pro- dusctoa representatives de att produccign Au ves, tam: én realiza un seauiiniento fie Ia recepeién de la materia prima, Para Gramafior el valor no: vedoso desusmaquinas no lad pueda ser oforgado, ef 80- constituyela principal mo- __licitanite tiene quie demostrar tivation paras compremi- dichn calidad conforme a los $0, sino au utilidad practi disposicienes en. un procedi- ea) la seguridad cualitativa -miento de reconosimiento de que se ogra a través delias al menos seis meses da duira- Bs por este quela Ofcina de ‘Para tal fn aerealizan Contraste de Pesos y Medias extracciones de mueatras por de Baja Sajoniaseencarga de parte de Gramoffor ani coma Lgeriicadon ded meqile | pari tewiiy inpercal en naria, tales como el Volumat, cargado porla.aszciacion. Los Jacinta traneportadoracla. _analiis se evan a cabo en Gosifcadora de abono. Enel Taboratorios iidependientes caso de las maquinas que por _y, ai finalmente de concedee! Fazones técnicas no pueden Selo de Calidad, la supervi- ‘Ser conitrastadis, éatan son idm del producte wera prose Fevigadas por un eapecialiaca guid continwamente segan fndependiente que comprucba el procedimiento de superv Su correste funcfonamiento. sign. El control de todos los BURAL es el portador dat resultados de la coimproba sintoma de todos loa se jon le correaponde al Comité Tbs ds ealidad ce'Alenantio, je Exparioa Técnicos, al cual entre laa culea cota pertenecen tambien cientf Gitegemeniachaft Subetrato coe mdependienton ademas firPhiantenbaire VicGGS de lou repeeaantanten datas IAssciacin de Certficacién _distintas Armas que constitu ela Calidad en Substrates yen In GCS. ‘para Preductores de Plantas) Antes de queun selle da cali [De abs thao: Contel de Iamercs por erdenado El Your: -ertrolael yolumen de sutratoereacido, Lamaguna tmadorade muse ts, Los laborsorcs exteros de 4 LUFA. Up to dom: Conpcterzed mitre conto. The Vounat, contol the sub ste vlan that peck. The sonples mochne. LUFAS eternal bua toves novation: A machine which, checks, at reqularimterals, the:structure required by the customer by comparing this 194 previous order ofthe sa: me components, within clear ly marked parameters. * Sampling Machine: this is the final step before packing Iinvolves the toking of a sample of substratum every S seconds during the maru- Jucturing process to obtain a representative sarypie. Three Separate bags are obtained, two of which are refrigera- ted at a temperature of 5° 2°C andthe third is analised on the day of manufacture, the day after andl three days later. This insernaily veri fies that the parameters in- troduced by the computer at the beginning | he process re those obtuined in the fi nal outcome. The parameters ‘ietaured Wichude pH level, conductuity, structure anc ‘eppecrance, * Prior to the manufecture of a new substratum, hoth the mixing machines and the con- vevor belts are mechanically cleaned fo avid contamina. tion from the previous batch. © An-ongoing control ofthe supplier's centifcatien is ca- tried out on the components of the substratum which cre nat made up of pent such as perlite; coconut flbre, sand, calcium carbonate, clay, eo, Interralaralyses are also ca- tried ou on the product spon reaching the factory antaee Apart from the'Strictiniernat quality controls carried out by Gramafior on ail thew pro ducts, machinery and rare Jacturing processes, they also ‘adhere f9 external apot chee- a carried out by indepen: dent laboratories of renowned prestige in Germany such as LUFA (Agricutwal Institute of Analysis and Investigation), the Office of Comparable Weights and Measures of Lower Sajenia and the GCS expos? {Association of Producers ana Suhstratury) The LUFA, during spot chee- ks, takes samples of various “standard producis to check quality maintencrrce of the ‘products they manufacture. They also da control checks atthe reception of the raw materials, Gramofter 's main motivation isnot based on the novelty value of its machinery but on the practical use and the quae lity control obtained by them, For this reason the Office of Comparable Weights ond. Measures of Lower Sajoria can certify the machinery ‘used such as Volumat, the conweyay belt or the fertite ‘ser dosifier, Machinery which. cannot be compared for tech nical reazona, must be chec- eed by an independent ope Clatiet to oneute ¢ 1# in good ‘working order. The RAL arcarieation iz the ody in charge of toeuing quality seals in Germany, dmongst them being the Gitegemenischaft Substrate fir Pflanzerbeu eV. oF ‘GS (Association of Quality Certification of Substratum {for Plant Producers), Before ‘quality seal can be tesued, the applicant must be able to reach the standard required by their terms and condition ns over a period of six mon ths. Both Granoftor andian impartial expert appointed by the association take samples: of the product and the analy. Sis ofthese is undertaken ininctependent laboratories. ihe quaticy seal ts finally grantet, the product will cen lnwe to be controlled accor- ding to the established super- vision procedure. The control ofall the recut obtained ts corried out by the Committee Of Technical Experts, which not only comprises of repro: sentatives fiom the different bodies which makeup the GGS, but also of ndependent scientists: Alabama Esta es unavariedad compac- ta, de lores grandesy adecuada para macetas de 17 émo mes. ‘Su fuerte estructura y fa robus- lez de sus hojasy talios Je con feren una fortaleza ideal para las més duras condiciones de transporte. Alabama se propor ease as unas vriedades ce lium mis stabs presarads en Keukenhofl asda mes de Mayo quien sabe? gus pro ao tergamos en Cay alguna de ‘ls Dear sbap: indan summer (). Kerrucy (2), seston (3), Fapgren 4), Sander (3), Seraro (6), Whee Lon (7) y Zagore ©) Inch calann f ples ou con 0 some of ‘here ur vate frosnted ot Kaul 2004 let may. Who nous? qb ne year Catyhasone of the. Up todown: non une (1). Kec (2 Obsession (3. epgner (4), Santander (9) ‘Serano (8), White Lin (7) 9 Zo (8). White Fox Ete tlm leneitorum posce Tus procaine dares Ue tas can dicada forma de Aisiey dc boas reiteoten ns pte roca nga {Sdem'y desartllacentre Dy BS capuilooa parti do un bul bode ealtre 12/10 en unos Too aie his Hixon longpilonar bras wonderful trumpet shaped white flowers that hangs har moniously. The stem is ves sturdy and the leafs resis fant, The plant ean grow up ‘0 130em and develop in 100 days 3 or 5 buds from @ 12/ Meealiber bulb. wert Diamonds Decks dole gree dcterace mane de Hikerda, Caty trae Inseric Bentads unser apart calidad aque le ofpece una am pik poachers a fnacstructuray ten dlcadan per se frendno na ssyecto enue crate acalrcr stregiofral que de- Aspartafthe Lorin series, tor ether with Filed, Cary bringe you the Diamonds sores, a se resaf perfect quality that offers you awide ‘gamut of cokers. The ne sinctureard fra- Glelite flowers Give antexelusive and fanct fillook t every ara ‘gement you wish Savers Centros decorativos de Caty Caty’s decorative centerpieces “ ¥ ayy tiene disenos exclusives de cents decorativos (algunos se muestran en ns fotos de asrita). Estos varialos disefios son ternbitn regalos perfec tos para fechas especiales como el Din de la Madre o Navidades Inchiyen lantas naturales de cepscies de teraporadiay entan hechos artessnamen te con originalidad y cuidado, Cary has exctusive designs for decorative centerpieces (you car. see the up- er pictures) These designs are a perfect gift or dates as Mother's Dayard ‘Christmas. They are handerafted with natural seasonal plants uitheare and Monte Doro Este solidago de flor grande eestnel yhuens enn one ono fora, Golden Summer te- Delis peso aepato troy tos tals taies Ge aban "Tis bg flowers sobdago grews ‘strong andeasy in « wide flower cone. Golden Suniner is beau tuflly dense and has stems ey fo uso with, White Fair Lagypeorhils White Fry 06 tina verb doflorea cles cau un micacie sae) Hes froporetinen y Gand a en parecer extac mecides por sae {This eupsophila with tig doubled flowers has a special cher. tts Proportions and density makes itappearto be swayed inthe umd. Luchando contra la Papa Llorona Qué es What is Articule desarroltade con in Papa en Pert © Ex lor Gl timos afion ae ha podi- ina de las en fermedades mas gr ves dela papa, Ia Podredumbre Parda. Producida por la bac- teria Ralstonia solana- cearum, comiinmente recibe el nembre de en fermedad de Is papas: Ioronas va que, como describen los agriculto- res, las papas enfermas, *echan pus por los ojos" Esta enfermedad reduce sien prea productividad del cult vay puede ocasionar grandes perdidas, La bacteria, que debe encon- tarseen el suelo para pro- ducir la mfeccion, ateca a las especies de la familia de les solanaceas, pudrienda los ‘uuberculos (en ef caso de las ‘papas| y provoeando el mar- Cchitamiente de las plantas p rock a la fala de agi, esta puede er en un lade de tallo © en toda Ia plauta cuande et aque e fuerte; ademas al Inncor un corte trasiaversal del tallo podemos observar ans nneeronia ent los haces veeet- Inres, Otro aintoma que ae ‘sbeccva ee enanieine y arma. rillemiento del fllaje (Figura 1), pore la enfermedad puede docarvollarse ripidamente de forma que la planta 2 mar- chite sin goatrar armacillea- miento. Un tallo puede mar- chitarse, secarse completa mente y desaparecery el resto de Ia planta puede quedar Sintomas, en El sintoma tpn ex In prsen- Gia de mca [pi] bacteria txt lo “js” oo tuberculcs Stctadte al que ve lege mie wire coeds fecenss savers fot pr Sea Hn TUR UGG al Habe createed ypc y como combatir la Ralstonia Solanacearum and how to fight Ralstonia Solanacearum Article expounded with infor- _diesase oan develop so optic ‘mation by Agrecabilde and ‘ly thatthe plant can withor the International Potatee without any signe of yello ConterinPeru * Inve wing. A choot ean wither, ary ‘cont yearsonecfthe up completely and elanprec- Tiorst diseases affee: rand the rest ofthe plant re- ting potatoes has mans heathy, . ‘ been found in the Caney sande the Gray Sygmptoms in Rotenness, Cn y he Moana gton he aston so. presence of bacterial mucus Tanasoerims pun) esa “ever of a bacteria, _ected tubers which can cause iscom sticking o the earth in severe ‘merily casas mein photo) known In tubers, when making the as transverse cut and squeezing a ‘arying ene can see the presence of pota- bacterial pus, in the vascular toes surfaces, of acreamy white besau- —eoleur and in advanced ca- seas ‘ses this rots end turns brown the farmers (Fig.2. say theaffec [Ns known that there exists an haces rasculares la ted potatoes “weep pus _ interaction between the nema- senciade mucus becteriano from their eyes’. This disease _tode at the centre ofthe root fe coler blaneo-cremosoy en always reduces the productit- (Meloidogyne incognita) and R. estados avanzados éste se pu- ty and ean cause great losses. solanacearum, because di rey 80 aprecia de colorma- The bacteria, which must bering the attack, the nematode ron, (Figura 2) found in the grourd to cause auses wounds on the roois Se sabe queeniste una inte the fection attacks species of the pataio, in this way mae raccién entre el nematode del beloryying to the solanaceous ing it easy for the bacteria to hhudo dela rais (Meloidogyne farily,roting the tubers fru enter and cause the bacterial incognita) y Rsclanacesrum, the eaae of potatoes) and oau- withering. i is therefore neces porgic durante su ataque, el sing the uitherng ofthe plants sary to control the nemiatode emitedo cause heridas en like when they are lacking ty applying chemical products Jas raices de la papa, facil water, This can be on one side or by rotating with non affec- tando de este modo clingrese ofthe ehoot or over the who- ted arape dela bacteria y sei cauear ia la plant when astrong attack The bacteria is rot only found mmarchites bacteriana; per lo oeaura. Also whon we aut the in infected plante bet azo in tanto ee necesario controlar side of the shoct we can cb-__the ground where the sick slnematede mediante la apli-servenserasis in the vascular plants have groton The anky faciin de productos quimicos surfares, Another symptom. ‘ffsiont method to totally rae orotaciones con cultivos ne also is stunted growth and q cate the disease is to lec hospedantes. yellowing colour (Fig 1) but the ve fallow the lard or culate Las bacterias no silo en el material vege tal infectade sino también fen el suelo en. el que las plan: tas enfermas hhan erecido, Ls siniea med da ftosanita- ria eficaz para Inerradicacién de Ia enferme- dad as dejar el DIAGNOSTICO EN CAMPO: La prucba da Majo ease arc ie Src en aS ot ieee Cm ceregen tray -antenerlo copa on# (oe pd usr un cp S ouateinfeccén, después da unesminitor sab. ‘ara presencia de ilrentos choice que sien por un wxremo del tale FIELD DIAGNOSTIC: The flow test {Gat 0°? cher othe sak bose, ut # hogs halen we rae (yer can weep). Ifthare infec tie ya wllace se iy heads fall afer fow mite. rest Ppa: Los sreonas pramsra vita son enanisme, smrritexmert co fey marcha de a plata. Er Tapa se acurulapus ensus“" Figre Is Afi anes he apts ae poor ring loge tr allow and plant wth: On ‘the ptotse ‘yer the pe acurlioe minosas de secano durante ‘al menos cuatro afios, elim nando las papas y tomateras, ‘espontness asi ccmo otras plantas 0 malas hierbas hos- pedadoras de la bacteria co- mo la hierba mora o tomatile Porelio, para evitar contami nar nuevas zens de cultivo sempeninibedarempien - ultras aon cress ateg ao a DESINFECCION: Come trabajar on ona parcalanfecenda 1 Leragicorse que wen gun: eben tomarse las siguicnies | AMS AEAeanaeay, medidas, deshfacaog a ori Lat ro pongan gates ebm dei 6 Sipilabnad i manele. fecrse lat mine con deol ee ‘de las eclandcwse: papas, to ‘mates, pimientos, bererjenas, (JIA ESI SEGRE tabace, 12 colo in cabo 0 barefo con ont ectcén de ej en agit donde se Arrancar las males hier- Ienlaria lo spar, he-ramiontsy has de esta familia que se

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