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Proctle and Gamble
Proctle and Gamble
Procter and gamble, is multinational public company that was founded as a consumer goods
industry in 1837. The company is based in Cincinnati, Ohio, US; as its headquarters and is headed
over by CEO of the company that is Bob McDonald.
Across the world the customer-ship of the products by the company are reducing especially in US.
The strong competitors of the company are expanding their business by purchasing assets and
emerging in the blooming markets.
Overall Objective
The overall objective of the company is to provide the world a standard living style. The company
aims to raise the bar of living standards by providing the customers reliable and easily manageable
products. The company objective also encompasses the positive feedback of the customers utilizing
the products, stakeholders of the company, and the communities in which the companys operations
are carried on; to award the company with leading sales, innovation progression and remarkable
sales.
Target market of the company is expanded globally; regardless of the volume of the market in which the
product is intruded. As the company has global expansion, so is its target market segment. Target population of
the company includes the quality and standard conscious customers group that starts from middle to elite class
customers. Different products that are introduced by the company are introduces purposively keeping in view
the demands of the targeted market.
Main strategies
1. Market Penetration
The presence of the company as is clearly stated that it is worldwide but the market penetration strategy of the
company is aimed at raising the bar of the company by strengthening it through attainment of major market
shares than the competitors. And this is preceded by providence of unique services, by promoting the premium
prices and increasing the sales per unit.
2. Market Development
The market development strategy of the company starts at the observation of the market trends, most
specifically those that are settled by the competitors. The innovation is desired in this context to keep on
introducing the upgraded version of the companys leading products; as the customers attention gets diverted
if the same tag of the product runs for a long time.
3. Diversification Strategy
Diversification of the company is done by engaging more stakeholders along with acquiring the local or
international company to increase the company assets as well as its global volume. The companys acquisitions
really mean to increase the categories of the products hosted by the company.
Budget
The company revenues as stated by the financial statement of the last year are huge that is US$ 78.938 billion,
while the operating income of the company was US$ 16.021 billion.
References
Tushman Michael L. Anderson, Philip. (1996). Managing Strategic Innovation and Change. New York:
Oxford University Press.
Gamble, John E. (2006). Procter & gambles Acquisition of Gillette Goldenberg, Jacob.
Strategic Planning. Gamble, John E. (2006). Procter & gambles Acquisition of Gillette
http://www.answers.com/topic/strategic-planning
Porter, Michael. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free
Press
Chapman, Michelle (2011-04-067). Pringles sold to growing empire. The Sun News. Associated Press.
Shaw, Greg L and John R. Harrald. (2004). Identification of the Core Competencies Required of Executive
Level Business Crisis and Continuity Managers.
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