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CFGB6101 2 2010
CFGB6101 2 2010
UNIVERSITY OF MALAYA
PEPERIKSAAN IJAZAH SARJANA PENTADBIRAN PERNIAGAAN
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
SESI AKADEMIK 2009/2010
ACADEMIC SESSION 2009/2010
: SEMESTER 2
: SEMESTER 2
MASA: 3 jam
TIME: 3 hours
CFGB6101/2
BAHAGIAN A/SECTION A
JAWAB SEMUA SOALAN.
ANSWER ALL QUESTIONS.
Soalan/Question 1
A. Pengurusan kilang pembuatan bahagian kereta berpendapat kualiti keluarannya
bergantung kepada kepantasan barisan pemasangan (meter se minit). Lapan kumpulan
dipilih secara rawak dan diperiksa pada beberapa kepantasan barisan pemasangan.
Data yang dikumpul ditunjukkan dalam Jadual 1.1.
Jadual 1.1
Kepantasan Barisan Pemasangan
7
7
13
10
20
13
15
12
outputnya
Jadual 1.2
SUMMARY OUTPUT
Regression Statistics
Multiple R
R Square
Observations
Intercept
Speed
0.86294928
0.74468146
8
Coefficients
23.44907856
-0.542192047
t Stat
P-value
14.16550612 7.73E-06
-4.183306826 0.005792
CFGB6101/3
Rajah 1.1
Defective parts
25
20
15
10
Defective parts
0
0
10
15
20
Speed
B.
(i)
Dari output diatas tulis fungsi regresi linear yang dianggar serta jumlah bahagian
keluaran yang cacat jika pentasan barisan adalah 18 meter se minit. Adakah ini satu
anggaran yang munasabah? Terangkan.
(3 Markah)
(ii)
(iii)
Apa akan jadi pada bilangan bahagian yang cacat jika pentasan barisan meningkat
kepada 10?
(3 Markah)
(iv)
Adakah garis regresi memberi ketepatan padanan pada data? Beri sebab untuk
jawapan anda.
(4 Markah)
(v)
Uji pada paras keertian 5% jika ada perhubungan linear yang penting diantara jumlah
bahagian yang cacat dengan pentasan barisan pemasangan?
(4 Markah)
(3 Markah)
Nilaikan kenyataan dibawah dengan analisis graf. Beri satu keterangan yang rengkas
menggunakan graf untuk menyokong penilaian anda. Pastikan graf anda dilukis dengan
tepat.
(i)
(ii)
CFGB6101/4
(4 Markah)
CFGB6101/5
A. Management of the Proton car parts manufacturing plant are of the opinion that the
quality of parts produced is related to assembly line speed (metres per minute). Eight
randomly selected batches of parts were inspected at a variety of assembly line speeds.
The data which was obtained are shown in Table 1.1.
Table 1.1
Assembly Line Speed
7
7
13
10
20
13
15
12
A regression analysis was carried out in Excel and some of the output is given in the Table
1.2. A scatter plot is shown in Figure 1.1.
Table 1.2
SUMMARY OUTPUT
Regression Statistics
Multiple R
R Square
Observations
Intercept
Speed
0.86294928
0.74468146
8
Coefficients
23.44907856
-0.542192047
t Stat
P-value
14.16550612 7.73E-06
-4.183306826 0.005792
CFGB6101/6
Figure 1.1
Defective parts
25
20
15
10
Defective parts
0
0
10
15
20
Speed
(i)
From the output write down the estimated linear regression equation and estimate number of
defective parts produced if the line speed (metres per minute) is 18. Is this a reasonable
estimate? Explain.
(3 Marks)
(3 Marks)
(iii) What would happen to number of defective parts if the line speed (metres per minute)
increased by 10?
(3 Marks)
(iv) Does the regression line provide a good fit to the data? Give a reason for your answer.
(4 Marks)
(v)
Test at the 5% level of significance if there is a significant linear relationship between the
number of defective parts and assembly line speed.
(4 Marks)
B. Evaluate the following statements using graphical analysis. Provide a brief narrative
explanation of your graph to support your evaluation. Make sure the axes and curves in your
graphs are properly labeled.
(i)
When demand for home heating oil increases, a shortage of heating oil will occur.
(4 Marks)
(ii) A decrease in the supply of random access memory (RAM) chips for personal computers
causes a shortage of RAM chips.
(4 Marks)
CFGB6101/7
Soalan/Question 2
A. Ditney Werl Theme Park mengelola satu taman hiburan terkemuka dan sebuah hotel di
Jinjang, Kuala Lumpur. Keanjalan permintaan bilik hotel Ditney Werl Hotel ialah 3,5.
Keanjalan pendapatan keatas permintaan bilik hotelnya ialah 1.8. Manakala keanjalan
bersilang permintaan bilik berbanding dengan harga tiket penerbangan.ialah -0.5
i.
ii.
iii.
B. Terangkan bagaimana keuntungan dapat dimaksimakan dan tinkat guna tenaga optima
dapat dicapai di dalam pasaran buruh yang kompetatif apabila harga buruh PL = MRPL.
(5 Markah)
C. Sebab utama masalah pemanasan sejagat ialah penyebaran karbon dari aktiviti-aktiviti
pembuatan. Contohnya keluaran tenaga dari batu arang. Lukis semula rajah dibawah dan
tunjukkan menggunakan rajah ini bagaimana keluaran luaran menyumbang kepada masalah
pemanasan sejagat?
(10 Markah)
CFGB6101/8
Social Cost
S
D
0
A. Disney Werl Theme Park operates a one of the worlds famous theme park and hotel
in Jinjang, Kuala Lumpur. The own price elasticity of demand for rooms at Disney
Werl Hotel is 3.5. The income elasticity of demand for rooms at Disney Werl Hotel is
1.8. The cross-price elasticity of demand for rooms at Disney Werl Hotel with
respect to the price of airfare is -0.5.
i. If Ditney Werl Theme Park raises its prices by 10 percent, what will be the
percentage in occupancy of hotel rooms?
(3 Marks)
ii.
iii.
If airline consolidation raises the price of airfare by 22%, what will be the
percentage change in occupancy of hotel rooms?
(4 Marks)
B. Clarify how profits are maximized and the optimal level of employment is achieved in
a competitive labor market when the price of labor PL = MRPL.
(5 Marks)
C. The main cause of global warming is carbon emissions from various production activities,
for instance power production from coal. Redraw the following diagram in your script book
and use it to explain how production externalities contribute to the problem of global
warming.
(10 Marks)
CFGB6101/9
Social Cost
S
D
0
CFGB6101/10
BAHAGIAN B /SECTION B
JAWAB DUA SOALAN SAHAJA.
ANSWER TWO QUESTIONS ONLY
Soalan/ Question 3
A. Firma Public Service of Putrajaya di bawah kawalan suruhanjaya perkhidmatan
utility negeri dan jumlah asetnya adalah RM500,000. Fungsi permintaan untuk
perkhidmatannya dianggarkan
P = RM250 RM0.15Q
Fungsi jumlah kos yang dialami oleh firma ini adalah
TC = RM25,000 + RM10Q
i.
ii. berapa jumlah output yang akan dikeluarkan, berapa jumlah keuntungan dan
berapa kadar pulangan keatas aset yang firma akan perolehi dari asetnya?
(7 Markah)
iii. Suruhanjaya Putrajaya telah perintah firma caj harga yang akan memberi
pulangan keatas asetnya tidak melebihi 10 peratus. Berapakah harga yang
akan dicaj oleh firma, berapa output yang dikeluarkan dan berapa jumlah
keuntungan yang diperolehi oleh firma?
(3 Markah)
iv. Beri cadangan sekurang-kurangnya dua peraturan harga yang Suruhanjaya
Putrajaya boleh caj keatas firma Public Service dan apakah masaalah besar
dengan peraturan harga utili in? Tunjukan dengan gambarajah.
(5 Markah)
B. Terdapat hanya dua firma dalam industri berlian. Jumlah permintaan berlian adalah
Q = 30-2P. Kedua-dua firma mempunyai fungsi kos yang sama, TC = 3 + 10Q.
Firma-firma ini telah setuju untuk berpakat dan bertindak sebagai industri monopoli.
i.
CFGB6101/11
ii.
In an unregulated environment, what price would this firm charge, what output
would be produced, what would total profits be, and what rate of return on assets
(ROA) would the firm earn on its asset base?
(7 Marks)
ii. Putrajaya Commission has ordered the firm to charge a price that will provide the
firm with no more than a 10 percent return on its assets. What price should the
firm charge, what output will be produced, and what ringgit level of profits will be
earned?
(3 Marks)
iii. Suggest at least two pricing regulations that Putrajaya Commission can impose
on this company and what are the major problems of utility regulation? Illustrate
your answers with diagrams.
(5 Marks)
B. There are only two firms in the diamond industries. The total demand for
diamonds is Q = 30-2P. The two firms have identical cost functions, TC = 3 +
10Q. The two firms agree to collude and act as though the industry were a
monopoly.
i.
At what price and quantity will this cartel maximize its profits?
(5 Marks)
ii. What conditions are favorable to the formation and maintenance of a cartel? Give
at least three conditions.
(5 Marks)
CFGB6101/12
Soalan/ Question 4
A. Satu firma bersaingan mempunyai fungsi kos jangka pendek saperti dibawah:
C(q) = q3 8q2 + 30q + 5 .
i.
Kira MC, AC, dan AVC dan lukis gambarajah untuk setiap keluk itu.
(3 Markah)
ii.
(2 Markah)
iii.
(2 Markah)
iv.
(2 Markah)
v.
vi. Jika ciri bebas masuk dan keluar tidak ada, apakah kesan ini ke atas peruntukan
sumber dan kebolehan firma untuk mengaut keuntungan lebih dari untung normal?
(5 Markah)
B. Andaikan anda mempunyai satu syarikat ubahsuai rumah dan pada masa kini anda
perolehi keuntungan jangka pendik. Industri ubahsuai rumah adalah industri kos
bertambahan. Pada jangka panjang, apakah yang anda jangka akan berlaku
kepada;
i. Kos pengeluaran firma anda? Terangkan.
(3 Markah)
ii. Harga yang anda boleh caj keatas perkhidmatan ubahsuai anda? Mengapa?
(3 Markah)
iii. Keuntungan dalam perniagaan ubahsuai rumah? Mengapa?
A.
(2 Markah)
i.
(3 Marks)
ii.
(2 Marks)
CFGB6101/13
iii.
iv.
(2 Marks)
(2 Marks)
v.
If all the assumptions of perfect competition hold, why would firms in such an
industry have little incentive to carry out technological change or much research
and development?
(3 Marks)
vi.
If free entry and exit did not exist, what impact would this have on the allocation
of resources and on the ability of firms to earn above normal profits over time?
(5 Marks)
B. Suppose you own a home remodeling company. You are currently earning short-run
profits. The home remodeling industry is an increasing-cost industry. In the long run,
what do you expect will happen to:
i. Your firms costs of production? Explain.
(3 Marks)
ii. The price you can charge for your remodeling services? Why?
(3 Marks)
(2 Marks)
Soalan/ Question 5
A. Alpha dan Beta, dua oligopoli saingan dalam pasaran oligopoli, menentu harga
produk mereka pada awal bulan. Jadual ganjaran dibawah menunjukkan ganjaran
bulanan hasil dari keputusan harga yang mereka buat.
HARGA ALPHA
TINGGI
HARGA BETA
TINGGI
B
RM200, RM300
RENDAH
i.
ii.
iii.
RENDAH
RM50, RM350
D
RM300, RM150
RM75, RM200
CFGB6101/14
iv.
(2 Markah)
Jika Alpha dan Beta membuat keputusan harga sekali sahaja, adakah
mereka akan memilih natijah koperasi? Mengapa dan mengapa tidak?
(2 Markah)
B.
Harga terambang ialah strategi harga yang mana firma menukar harga setiap
jam atau hari. Ianya selalu dipraktik oleh firma penerbangan.
i.
ii.
iii.
C.
A.
Alpha and Beta, two oligopoly rivals in a duopoly market, choose prices of their
products on the first day of the month. The following payoff table shows their
monthly payoffs resulting from the pricing decisions they can make.
ALPHAS PRICE
HIGH
LOW
BETAS PRICE
HIGH
A
RM200, RM300
C
LOW
i.
RM300, RM150
B
RM50, RM350
D
RM75, RM200
Is the pricing decision facing Alpha and Beta a prisoners dilemma? Why or why
not?
CFGB6101/15
(2 Marks)
ii. What is the cooperative outcome? What is the non-cooperative outcome?
(2 Marks)
iii. Which cell(s) represents cheating in the pricing decision? Explain.
(2 Marks)
iv. If Alpha and Beta make their pricing decision just one time, will they choose the
cooperative outcome? Why or why not?
(2 Marks)
B. Randomized pricing strategy is a pricing strategy in which a firm intentionally varies
its price from hour to hour or day to day. Airline companies tend to adopt
randomized pricing startegies besides price discrimination.
i.
(2 Marks)
ii.
Why do airlines take such drastic measures to learn the prices set by their rivals?
(3 Marks)
iii.
Business travelers generally pay higher price than leisure travelers. Is this
consistent with profit maximisation? Explain using graph.
(6 Marks)
C. Commercial bakeries typically sell a variety of products (bread, roll, muffin, cakes,
etc) to local grocery stores. These are substantial economies of scale in the
production of each one of the bakery products, which makes it cost effective for
bakeries to specialize in the production of just one product. Grocery stores however
prefer to buy from multiproduct bakeries that sell a full line of bakery products. How
might managers organize production to take advantage of the economies of scale
and scope in production and marketing that exist in the baking industry?
(6 Marks)
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