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What Is International Trade
What Is International Trade
Thanks in great measure to the Internet, many starting businesses can enrich their
prospects of success by incorporating IT into their overall business plan. In some
cases, a business can be enhanced by incorporating IT marketing to supplement a
domestic operation. In other cases, a business can depend solely on international
trade. Let’s review some examples:
Exporting
Quality Naturally Foods, Inc., in the City of Industry, California, manufactures
prepared bakery mixes for its sister companies Yum Yum Donuts and Winchell
Donuts. These and similar mixes are now sold to outlets in Japan. The added volume
has reduced costs of production which has benefited all customers.
Amazon.com, the preeminent online marketer (and inspiration for thousands of online
entrepreneurs) has a home page toolbar called “International”. Amazon says: “Around
the World, wherever you are, get what you want—fast—from our family of Web
sites.”
Importing
Good Tables, Inc. of Carson, California, formerly manufactured furniture in its
California plant but was losing sales due to cheaper foreign made products. The
manufacturing was moved to Mexico in a “maquiladoras” factory.
Funrise, Inc. Woodland Hills, California, has become a world leading marketer of
toys. Design, packaging and production are outsourced, primary to vendors in China.
Hollow Corporations
International trade is especially appropriate for the rapidly growing number of
“hollow corporations.” Session one of this course refers to a hollow corporation as a
business without a factory and with a minimum number of employees in which
manufacturing is performed by outside suppliers. A hollow corporation might depend
on outside suppliers for virtually all of its products, such as an American toy company
importing product from China. Or, it might depend on outside suppliers for selected
components in its overall product line, such as The Boeing Company. (Boeing is
using Japanese firms for components of the new 787 airliner.)
Advantages to consider:
MENGEKSPOR
Tentu kualitas Foods, Inc, di City of Industry, California, memproduksi roti siap
Mixes untuk perusahaan lain Yum Yum Donuts dan Winchell Donuts. Mixes serupa
ini dan kini dijual ke outlet di Jepang. Volume tambahan mengurangi biaya produksi
yang telah mendapatkan manfaat semua pelanggan.
Amazon.com, pemasaran online yang unggul (dan inspirasi bagi ribuan online
pengusaha) memiliki toolbar halaman rumah yang disebut "International". Amazon
mengatakan: "Around the World, di manapun Anda berada, mendapatkan apa yang
Anda inginkan-cepat-dari keluarga kita sendiri situs Web."
MENGIMPOR
Baik Tabel, Inc dari Carson, California, sebelumnya furnitur dalam pabrik California
tetapi kehilangan penjualan karena produk buatan luar negeri lebih murah.
Manufaktur dipindahkan ke Meksiko dalam sebuah "maquiladora" pabrik.
Funrise, Inc Woodland Hills, California, telah menjadi pemasar terkemuka dunia
mainan. Desain, kemasan dan produksi Perihal, primer untuk vendor di Cina.
Hollow Korporasi
Perdagangan internasional terutama cocok untuk yang berkembang pesat jumlah
"berongga korporasi." Session salah satu kursus ini merujuk pada sebuah lubang
korporasi sebagai bisnis tanpa sebuah pabrik dan dengan jumlah minimum karyawan
di mana produksi dilakukan oleh pemasok luar. Sebuah perusahaan hampa mungkin
bergantung pada pemasok luar untuk hampir semua produk-produknya, seperti
perusahaan mainan Amerika mengimpor produk dari Cina. Atau, mungkin bergantung
pada pemasok luar untuk komponen yang dipilih dalam keseluruhan lini produk,
seperti The Boeing Company. (Boeing adalah perusahaan-perusahaan Jepang untuk
menggunakan komponen pesawat 787 baru.)