Q3.

Evaluate the effectiveness of Nikes new print advertisement campaign in term of its
positio9ning and execution.
A3. Sports advertising in Print media had become great source for creating a solid brand
awareness and healthy brand image. Nike print ad Love to compete. Love to contend by risking
all your dignity. Love to win it back. Love to give it your all. Love the glory. Love the setback.
Love sport, even when it breaks your heart.
Nike used strategy of using emotions in ads. Everyone knows how loyal and devoted Chinese
public is towards their people so Nike has perfectly used emotions of them as they are hurt
because of sudden withdraw of Liu. Such expressive print ads giving message of love towards
game in every circumstance attracts the people and even motivate them to still follow the game
even after their hero is not there.