Factor

Nature
of
change

Politica Political
l
instability
change

Impact
of
change

Opportun
ity

Threat

Political

Bad reputation in

Stability is

global market

very low.

Long term.

Price

Low profit

Profit margin will be

Fixation

margin

reduced due to price

fixation policy.

Tax law

Profit margin

If tax increase then

goes down.

company has to pay

more tax and profit
go down.

Cross
border
relationsh
ip

Trade
effected

Pakistan
pharmaceutical
industry import raw
material from abroad
if the Government
ban on the trade
from that particular
country due to any
reason they may
suffer loss.

Economi
c Change
GDP
Trend

Increase in
GDP

purchasing
power of people
increase

Strate
gic
respo
nse

Interest
rate

Decrease in
interest
rate

Increase the net

Inflation
rate

Decrease in
inflation
rate

Low prices and

profit.

value of money
is increasing

Energy
crisis

Increase in
energy
crisis

Population

Increase in
population
growth rate.

Increase in

Decrease in
death rate.

Providing

increase the
cost of
business

Social Change
Growth rate.

No of deaths

number of
consumer

products to
large no. of
peoples.

Life

Increase in

Aged people

expectancy

life

are more

rate

expectancy

health

rate.

conscious.

Increase in
per capita
income

People have
more money
to spend on
health.

Populatio
n

Increase in
population

Big market
to target

Advance

Increase

Achieved

automated

efficiency

economies of

Per capita
income

Technological
Change.

machines

scale

Legal change
Price
fixing

Environment
al
Increase in
natural
disaster

Prices are
fixed

Cannot
increase
prices