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Icici Prudential Life Insurance 1207896128970994 8
Icici Prudential Life Insurance 1207896128970994 8
Product Profile
1.
2.
Cash Plus
SavenProtect
Cash Back
Lifetime Super & Lifetime Plus
Life Link Super
Premier Life Gold
Invest Shield Life New Invest Shield Cash back
3. Protection Solutions
LifeGuard
Home Assure
4. Child Plans
Education insurance
SmartKid
5. Retirement Solutions
Forever Life
6. Health Solution
Cancer Care
Income Benefit
Waiver of Premium
Strengths
1. ICICI Prudential is No. 1 private life player in India.
2. Innovative insurance policies with rider benefits.
3. Motivation factors provided by the company.
4. One of the largest financial Institution of Indias.
5. Second largest bank with network of 469 branches and 1740 ATMs
across India.
6. A huge database of corporate clients, retail customer, and bank
customers of ICICI.
7. Training provided to all people associating with ICICI prudential.
8. Highest paid up capital deposited in IRDA, in comparison to all players.
9. Assets base of ICICI is more then Rs 1, 08,000 Crores.
WEAKNESS
1. Very huge premiums of policies.
2. Compare to other insurance sector.
3. Minimum premium is 19000.(Expect tax saving policy only 10,000)
4. Target upper class people only.
5. Policy charges are very high.
6. And problematic to advisors also.
7. Poor distribution is in English language only.
OPPORTUNITIES
1. Tie up with more corporate agents all over India.
2. Tie up with broker also
3. No. of adopting new technology.
4. Strong Brand of Company Helps to boost sales inn market
5. Attract more people of providing customer centric products
THREAT
1. Threat from existing life insurance players
2. Threat from new entrance.
3. Threat to substitute products
4. Change in the policy of IRDA
5. Competition from more & more new players
6. People dont aware of different distribution channel