PERCEPTUAL

ORGANIZATION

TOP-DOWN
PROCESSING

BOTTOM-UP
PROCESSING

Guided by previous
Bits and pieces
knowledge
combine to recognize
a pattern
Brain/cognitive
Raw sensory infos first
processes first
TOP-DOWN and BOTTOM-UP occur
Helps us fill missing
We try to give
TOGETHER
gaps
meaning to infos

STRUCTURALISTS:

10 = 2+3+5
GESTALT PSYCHOLOGISTS:

10 > 2+3+5

RULES OF ORGANIZATION

FIGURE-GROUND RULE

CLOSURE RULE

WTVR
Nw phnehu
dis??
WLNG FRVR

SIMPLICITY RULE

SIMILARITY RULE

PROXIMITY RULE

CONTINUITY RULE