In front of the building

What is this product?

This product is an innovative board game made

by two romanian guys who are working in
advertising. Vlad Tomei is a copywriter and
Mihai Gheorghe is an art director.
They come back with this idea when they had
some small talks about their childhood and how
they used to have fun with other friends.

What makes this product special?

The first thing that attracts your eyes is the

package that represents an apartament building
specific to our capital city Bucharest.
The idea itself the game is about the
childhood games that we all used to play
outiside with our friends.

Selling propostion

The unique selling proposition of this product is

"Games of a generation with the key at neck"

This is a well know romanian saying "the

generation with the key at neck" because back
on the 70-80 the child used to carry their home
key at the neck as a necklace to don't lose it.

The product success

The product selled very good on the market

because it brings back some special memories.
In just two months they selled one thousand
copyes and after that they have made three
thousand more copyes at demand.
Why was this product such a success? Besides
the fact that the package is an eye catcher, we
all know that people react more hastily when
they have their past self image in front of them.

Product composition

The game have 55 place cards with unique

playground games description that the
childrens used to play back when there was not
any internet connection, console games, and
computers. They just hanged out ouside
inventing some fun games or just play games
that their parents used to play too.
Some of this games are "Goat", "1 2 3 at the
wall stop!", "Hide and seek", " The blind old
woman", "The leaf", "The blockhouse",
"Cornets", "Flowers, girls or boys", "Country
country", "Frane tour" and so on.

Conclusion

In conclusion this game represents the

Romanian urban folklore that grow on a post
industrial cityscape of Bucharest.

Thank you!