CONFIDENTIAL COURSE CODE DATE DURATION TIME Gor UNIVERSITY MALAYSIA SEPTEMBER SEMESTER 2011 FINAL EXAMINATION ENTERPRISE DEVELOPMENT BMEDS5103 19 DECEMBER 2011 3 HOURS 9.00 AM — 12.00 NOON INSTRUCTIONS TO CANDIDATES 1. This question paper consists of TWO Parts - PART A and PART B. Read the instructions for each part carefully. 2. Write your answers in the Answer Booklet provided. This question paper consists of THREE PAGES of questions printed on both sides of the paper, excluding this page.'BMEDS103/SEP2011/F-AA PARTA INSTRUCTIONS: 1. THERE ARE TWO (2) QUESTIONS IN THIS PART. 2. ANSWER BOTH QUESTIONS. Question 1 Name two Malaysian products which have failed in the market place. Discuss the key reason(s) for their failures. [TOTAL: 20 MARKS] Question 2 “Having successfully got into the business, you are obviously winning some orders from some customers. Equally, your competitors do not stand still. They too, will be seeking to improve their prospects and services”. Discuss how you keep track of your competitors’ activities. Propose FIVE (5) methods of developing distinctiveness and customer focus. [TOTAL: 20 MARKS]BMEDStOW/SEP2011F-AA PARTB INSTRUCTIONS: 1. THERE ARE FIVE (5) QUESTIONS IN THIS PART 2. ANSWER THREE (3) QUESTIONS ONLY. Question 1 Every great leader of every great business that has ever spoken or written on the subject of success has declared that the one essential attribute is to have a clear view of the big picture. ‘Assuming all things to be possible and knowing that you will come back to a realistic assessment and plan later, where do you intend to be in the future? What are the important concerns that have to be resolved before you can succeed? [TOTAL: 20 MARKS] Question 2 To launch a new business successfully calls for a particular type of person. The stereotypical entrepreneur is someone who is always bursting with new ideas, highly enthusiastic, hyperactive and insatiably curious. But, this is not always the case. Peter Drucker, the international business guru, describes what his research has revealed some are fat and some are lean; some are worriers, some relaxed, others are total abstainers........Peter Drucker (1999) Describe the fairly broad characteristics that are generally accepted as being essential if you are going to make a success of your own business. [TOTAL: 20 MARKS][BMEDS103/SEP2011/F-AA Question 3 Small scale industries have been commanding great interest and concer from many parties due to the pivotal role they play in the nation’s economy. On the other hand, itis also known that relatively only a few small and medium enterprises grow to the point where they can be competitive in the global marketplace. Identify and discuss the problems of small businesses and how these problems are connected to their competitiveness in the global marketplace. [TOTAL: 20 MARKS] Question 4 Describe the ways in which businesses could use to protect themselves from the threat and risks of information technology. [TOTAL: 20 MARKS] Question 5 In selecting outside business advisors, a board, consultants and the likes, what are the most important criteria and why? [TOTAL: 20 MARKS] QUESTION PAPER ENDS HERE