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  • Milk + Blush: Style Guide

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    Anonymous zayFpYHuyH
    17 views24 pages
    This document provides a style guide for the Milk + Blush logo and brand identity. It outlines 6 options for the logo design and specifies the approved fonts, color schemes, and placement guidelines. The style guide establishes Helvetica as the primary font family to be used in various weights and styles. It also defines the standard and optional color palettes, and provides do's and don'ts for logo positioning and minimum text sizes.

    Original Description:

    Rebrand of a well established hair and beauty company. Style guide.

    Original Title

    Style Guide

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    © © All Rights Reserved

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    This document provides a style guide for the Milk + Blush logo and brand identity. It outlines 6 options for the logo design and specifies the approved fonts, color schemes, and placement guidelines. The style guide establishes Helvetica as the primary font family to be used in various weights and styles. It also defines the standard and optional color palettes, and provides do's and don'ts for logo positioning and minimum text sizes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views24 pages

    Milk + Blush: Style Guide

    Uploaded by

    Anonymous zayFpYHuyH
    This document provides a style guide for the Milk + Blush logo and brand identity. It outlines 6 options for the logo design and specifies the approved fonts, color schemes, and placement guidelines. The style guide establishes Helvetica as the primary font family to be used in various weights and styles. It also defines the standard and optional color palettes, and provides do's and don'ts for logo positioning and minimum text sizes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 24

    Milk + Blush

    S T Y L E

    G U I D E

    M I L K

    B L U S H

    Contents
    Logo
    Fonts
    Colour Scheme
    Do + Dont

    Milk + Blush

    Logo
    Option 1
    Linear
    C:0 M:0 Y:0 K:90

    Milk +
    Blush
    Logo
    Option 2
    Double Lined
    C:0 M:0 Y:0 K:90

    M+B

    Logo
    Option 3
    Letters
    C:0 M:0 Y:0 K:90

    Milk + Blush

    Logo
    Option 4
    Linear White
    C:0 M:0 Y:0 K:0

    Milk +
    Blush
    Logo
    Option 5
    Double Lined White
    C:0 M:0 Y:0 K:0

    M+B

    Logo
    Option 6
    Letters White
    C:0 M:0 Y:0 K:0

    Milk +
    Blush
    Fonts
    Logo Font:
    Helvetica Bold
    Tracking: -40
    Black (C:0 M:0 Y:0 K:90)
    White (C:0 M:0 Y:0 K:0)

    AaBbCc
    1234567
    !@$%^&
    AaBbCc
    1234567
    !@$%^&
    AaBbCc
    1234567
    !@$%^&

    Fonts
    Content Text
    Helvetica Regular
    Tracking: 0
    Black (C:0 M:0 Y:0 K:90)
    White (C:0 M:0 Y:0 K:0)
    Smallest Size: 7pt

    AaBbCc
    1234567
    !@$%^&
    AaBbCc
    1234567
    !@$%^&
    AaBbCc
    1234567
    !@$%^&

    Fonts
    Content Text
    Helvetica Oblique
    Tracking: 0
    Black (C:0 M:0 Y:0 K:90)
    White (C:0 M:0 Y:0 K:0)
    Smallest Size: 7pt

    AaBbCc
    1234567
    !@$%^&
    AaBbCc
    1234567
    !@$%^&
    AaBbCc
    1234567
    !@$%^&

    Fonts
    Content Text
    Helvetica Bold
    Tracking: 0
    Black (C:0 M:0 Y:0 K:90)
    White (C:0 M:0 Y:0 K:0)
    Smallest Size: 7pt

    M I L K

    Fonts
    Accents
    Helvetica Regular All Caps
    Tracking: 675
    Black (C:0 M:0 Y:0 K:90)
    White (C:0 M:0 Y:0 K:0)
    Smallest Size: 7pt

    B L U S H

    M I L K

    Fonts
    Accents
    Helvetica Oblique All Caps
    Tracking: 675
    Black (C:0 M:0 Y:0 K:90)
    White (C:0 M:0 Y:0 K:0)
    Smallest Size: 7pt

    B L U S H

    M I L K

    Fonts
    Accents
    Helvetica Bold All Caps
    Tracking: 675
    Black (C:0 M:0 Y:0 K:90)
    White (C:0 M:0 Y:0 K:0)
    Smallest Size: 7pt

    B L U S H

    Colour Scheme
    Standard M+B Colours:
    Black: C:0 M:0 Y:0 K:100
    Black: C:0 M:0 Y:0 K:90
    White: C:0 M:0 Y:0 K:0

    Colour Scheme
    Up to designers discretion.
    Note: Only use pastel colours.
    Not to be used on logo.

    Milk +
    Blush
    Do + Dont
    Dont:
    Logo Position:
    Dont place logo at right hand side.

    Milk +
    Blush

    Milk +
    Blush

    Do + Dont
    Do:
    Logo Position:
    Place logo either left hand side or centre.

    Milk + Blush
    Milk + Blush
    Milk + Blush
    Do + Dont
    Dont:
    Text:
    Never use any other fonts other than Helvetica.

    7pt
    Do + Dont
    Do:
    Text:
    Do use 7pt as the lowest size of any font.

    M I L K

    B L U S H

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