kglobal eennecting iseues + brands ‘with passionate advocates. FACTS NETWORK 1919 m stroet, aw Social Media Weekly Report: July 5-11, 2014 suite 610 washington, 6c 20036 Gi bear ner t kglobel.com Overview rend Pee Pears et 2 74 +18 ee 1654 338 +716 eed 1ss8 732 +826 Ce) ed Top Performers io ee 3212 SB g 43 Analysis Inthe second week of the FACTS Network's “soft launch,” we are already starting to see strong Facebook engagement. The Dr. Oz past gained considerable traction despite the network still being in its infancy. One downside to the developing best practices is that, unlike Twitter, Facebook penalizes for reposted content. kglobal will work with the IFIC team aver the coming weeks to identify and develop 2 steady flow of content. Additionally, Facebook advertising started on Friday, July 11, The goal of the first phase of Facebook ads will be to-examine what type of Facebook user is ‘most receptive to the FACTS Network page and specific posts. Fram there, we will further tailor our advertising to targeted users.‘Overview Prd Pee Weebly Change Sr cy 137, 88 +49) ead 25,300 49,300 -20,000 eee ty 28 28 “1 Peet B B 40 urd “ “4 40 ered ed Top Performers Views Engagements Analysis ‘The FACTS Network's Twitter is starting to see gain some traction and ‘momentum in its second week. A similar level of engagement was seen ‘compared to the first week despite the launch week's numbers being skewed ‘due to the recruitment af the most engaged “low hanging frutt” This indicates that @FACTSFollowers is trending in the right direction. However, asa result ofthis, overall impressions decreased compared to the launch ‘week ~ kglobal will monitor these impression numbers over the next few ‘weeks to develop a baseline that growth will measured on. Several @FACTS Followers tweets (240 followers) have seen similar engagement levels to that of @CSPI (18,300 followers) “This week, 2 #FoodFri tweet saw the highest engegement rate percentage of ‘any other tweet. Aware that this hashtag is seen by Twitter users with negative sentiment of IFI, kglabal will finish identifying appropriate |hashtogs this week for the @ FACTSFoliower Twitter to use regularly.