kglobal connecting issues + brands with passionate advocates FACTS NETWORK Social Media Weekly Report: July 14-20, 2014 Learn more at kglobal.com Last Week Weekly Change Overview Analysis “The start of our Facebook advertising campaign has led to large increases in ‘our metrics despite having no further original content this week as opposed ‘ta last week. 104 clickthroughs to the FACTS Network microsite means that several of our articles have some potential to become evergreen content. kglobal will analyze these posts over the next weeks to determine which can be used as reneated content or boasted to reach a wider audience.Overview fread Sd Impressions eed Analysis Similar to Facebook, although there was not original content posted for the ‘week, link clicks have increased week-over-week, This means that the copy continues to be enticing enough to empower people to click on our links. kglobal will continue to revise the copy such that Twitter engagement via retweets and mentions sees similar numbers to our link clicks.