Numerous Choice Questions

1.

What was the test confronting FedEx in the Chapter 2 opener?

A)

to impact Asian governments to permit FedEx to work in their nations

B)

to expand mindfulness in Africa of the advantages of FedEx

C)
to expand mindfulness in Eastern Europe with a business that would
work over this district with its contrasting societies and dialects
D)
to expand mindfulness in Latin America and the Caribbean with a
business that would work over this district with its contrasting societies and
dialects
E)
to impact Brazilian controllers to permit it to work its administration
after ordinary working hours
Answer: D Page: 39 Difficulty: hard
2.
Which of the accompanying is a social element that influences
customer conduct and advertising methodology?
A)

demographics

B)

values

C)

language

D)

nonverbal interchanges

E)

all of the above

Answer: E Page: 40 Difficulty: simple

3.
Which of the accompanying is NOT a social element that influences
customer conduct and advertising methodology?
A)

demographics

B)

language

C)

exchange rates

D)

values

E)

nonverbal interchanges

Answer: C Page: 40 Difficulty: moderate

4.
Howard Industries is a PC maker situated in Laurel, MS. This
organization is occupied with growing globally. Which of the accompanying is
a social element that influences buyer conduct and showcasing technique
that Howard Industries should know about?

A)

nonverbal correspondences

B)

natural assets

C)

economic conditions

D)

exchange rates

E)

all of the above

Answer: A Page: 40 Difficulty: moderate

5.
Which of the accompanying proclamations is FALSE with respect to
multifaceted promoting?
A)
Marketing crosswise over social limits is a troublesome and testing
errand.
B)
Most classifications of American items are for the most part prized all
through the world.
C)
There are both inconspicuous and direct moral issues included in
worldwide advertising.

D)
While showcasing technique is intensely affected by social
components, it doesn't impact parts of societies.
E)
Cultures might vary in demographics, dialects, nonverbal interchanges,
and values.
Answer: D Page: 40-41 Difficulty: hard
6.
_____ is the mind boggling entire that incorporates information,
conviction, workmanship, law, ethics, traditions, and some other abilities and
propensities obtained by people as individuals from society.
A)

Reference bunch

B)

Government

C)

Culture

D)

Authority