Digipak Analysis

The colour scheme that we have

used mimics the naturalistic
lighting that is seen throughout the
video. We have included simple
natural lighting in order to relate
both CD cover and the music video
together. Our goal for doing this is
to make the consumer feel like
they arent missing out on any
content. Also the use of blue and
white connotes the Jess Glynnes
and Zinc Records remake of the
original song, therefore we wanted
to promote her work for being fresh
and different in comparison to the
normal Pop artists and songs that
use bright vivid colours like pink
and red. An example of this is Miley
Cyruss album bangerz. Therefore
we have gone against the codes
and conventions of the pop genre

These pictures below support the name of the album, I cry when I
laugh. These are important photos as this is an instant reminder and
is great for remembering the name of the album. This is important
because it allows brand recognition making the song and artist
memorable for when the consumer downloads music. Having relatable
pictures that link to the song and album are important for when this
product is available on the market as this is easily recognisable toward
the consumer which is vital when targeting a global audience.

The back cover is as important as the front cover because these are the two
pages that consumers look at before purchase. Therefore by adding quotes
from the song Dont be so hard on yourself, and also the company logo
helps consumers recognise our brand and our work. We have included this as
it adds professionalism and completeness which is important when competing
against the likes of Sony for example. By doing so will make
customers/consumers more willing to invest into our company.

The use of the French and GB

flag are significant throughout
the video are this celebrates
the unity between both nations
but as well as signifying peace
and motivation, dont be so
hard on yourself. This is
motivational for the intended
audience as this suggests that
dreams and goals are
achievable when failure occurs
by gaining greater mental
strength. But also the flags
represent not only unity
between France and the UK but
the whole globe through global
reach to the extent that we
want to reach the segmented
groups of people through

The front cover is the most

important picture of the
whole digipak. Through this
we are able to maintain the
same image of portraying
Charley as an ordinary
teenage girl that lives
theoretically in the same
world as her fans. By doing
so she is able to make her
relationship a realistic but
close connection with her
fans which is important when
inspiring the younger
generation for being
respectful.