wort To, EN, NS 7. 50 vee” identity guidebookWhy we need this guidebook In 2015, the Shapoorji Pallonji Group celebrates its Sesquicentennial Year. The Group has come a long way since its inception in 1865. Today, more than 15 companies, four continents, over 35,000 employees and 150 years later, itis one of India’s largest conglomerates. ‘An achievement that would not have been possible without the unique contribution of our employees, business partners and customers. The first step was a visual that celebrated our collaborative legacy. The tree, symbolizing longevity, diversity and growth, is made up of the individuals who bring their best to the Shapoorji Pallonji Group. We, as a Group, are stronger together. This guidebook has been created to help you, the user, guard the integrity of the visual.Identity that celebrates the completion of 150 years oeR TO, oN, = << mat 7. S So vea®