Zahra Adiukwu

Draft for Evaluation Questions

1 In what ways does your media product use, develop or
challenge forms and conventions of real media products?
Trailer
This will be done though a Video presentation that compares current social
realist films with our media product explaining the exact conventions that we
used, developed and challenged

Conventions used:

Film title and credits appearing at the end of the trailer

Use of unknown actors/ actresses
Convention of a trailer: use of non-diegetic sound
Use of hand held camera shots
Trailer convention: Addition of reviews in trailer
Filming on location
Social media synergy: use of twitter hash tags and website addresses
Trailer duration is 1:30 -2 minutes long
Semi improvised scripts
Wider social issues explore though emotional and dramatic individual
stories i.e. PTSD explored by a teenager who lost her best friend in a car
accident

Conventions Developed:

We didnt develop any conventions we either stuck to them or broke them

completely.

Conventions Challenged

Zahra Adiukwu

We used no diegetic sound opting for narration instead

Use of main character: two main characters instead of just the one.
Although heavier focus is on the female which also breaks conventions
since males are usually the primary focus.

Poster & Magazine

We used the presentation website visme.co for this since we cant really
get videos of magazines and posters

Conventions used:
Magazine

Mast head
Splash
Stand first
Headline
Lead story
Barcode, issue date/ number / price

We want to keep a minimalistic theme to go with the symbolism that runs

throughout our trailer so we kept the conventions that are essential.
Developed:

Side bar not on the side underneath the headline.

Challenged

No pugs used
We have no lure line

Poster

Zahra Adiukwu

Focal image
Billings
Awards
Title
Directors name
Quotes

We want to keep a minimalistic theme to go with the symbolism that runs

throughout our trailer so we kept the conventions that are essential.
Challenged

No tag line
No ratings
No actors mentioned

Codes on poster.
1. Action code => The male lead looking away from the camera
They wonder who he is and why hes central to the films plot and what he
looks like
2. Enigma code => Green divide its not explained so audience wonders
what its purpose is.
3. Hermeneutic code => Male lead has his back to the audience and the
image is in black and white.
The audience wonders about its significance
4. Symbolic code => Position of the quote Things never turn out the way
youd expect why is it in-between the word life line.