Scribd Logo
Upload

Welcome to Scribd!

  • Digital Landscape 2016: Reney Mosal & Dyama Khazim

    Uploaded by

    Dyama Khazim Setyadi
    8 views8 pages
    This document discusses trends in Indonesia's digital landscape in 2016, noting that the internet is evolving rapidly. It reports that over 50% of internet users in Indonesia are located in Java and Bali, but usage is increasing significantly outside of those areas. The document also notes a shift towards mobile usage and consumption of visual content like photos and videos over text. It recommends that companies invest more in video content and use social media to distribute content more widely in order to reach new "internet generations."

    Original Description:

    Digital Landscape 2016

    Original Title

    Digital Landscape 2016

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses trends in Indonesia's digital landscape in 2016, noting that the internet is evolving rapidly. It reports that over 50% of internet users in Indonesia are located in Java and Bali, but usage is increasing significantly outside of those areas. The document also notes a shift towards mobile usage and consumption of visual content like photos and videos over text. It recommends that companies invest more in video content and use social media to distribute content more widely in order to reach new "internet generations."

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views8 pages

    Digital Landscape 2016: Reney Mosal & Dyama Khazim

    Uploaded by

    Dyama Khazim Setyadi
    This document discusses trends in Indonesia's digital landscape in 2016, noting that the internet is evolving rapidly. It reports that over 50% of internet users in Indonesia are located in Java and Bali, but usage is increasing significantly outside of those areas. The document also notes a shift towards mobile usage and consumption of visual content like photos and videos over text. It recommends that companies invest more in video content and use social media to distribute content more widely in order to reach new "internet generations."

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Digital Landscape 2016

    Reney Mosal & Dyama Khazim

    They say a year in internet business is like a dog year


    equivalent to seven years in a regular persons life.
    In other words, its evolving fast and faster.

    Vinton Cerf, one of internet pioneer

    More than 50% internet


    users located in Java &
    Bali
    But,
    There is a significant
    increase in Internet
    users outside Java and
    Bali

    Data Nielsen
    Tren pola konsumsi media Indo 2015

    Shifting Towards Mobile

    time to switch to mobile users


    How is the impact?
    Mobile friendly contents
    Photos vs videos
    Target audiences
    3 seconds 1st impression

    Social media still impactful


    From text to visual contents
    Internet will be new TV Generations
    Invest more to video contents
    Expands content distribution
    Wider channel exposure, higher awareness,
    better performance

    You might also like