Rubio waves to his supporters with wife Jeanette in Florida on April 13, 2015 after he announced his presidential

campaign. (Photo provided by The Washington Times)

the youthful yet underwhelming rubio

On April 13, 2015, Marco Rubio informs
his supporters of his presidential cmapgin
in front of a big backdrop of his campaign
logo. Though his bid for presidency has
been long expected and anticipated, his
logo designseemed unexpectedly rushed
(Business insider).

Unsurprisingly, social media jumped on

this chance to critique his logo and taking
it into the spotlight. In a online newspaper
segment, CNN pulled out the hilarious
Tweets about the Florida Senators logo.
These tweets consists of comments about
the similarities between Rubios logo and
other coporate logos such as Pinkberry or
Walmart. One user even compared it to
package designs of flavored water.
Critiques also jumped on the almost-unnoticeable map of the United States acting
as the dot on top of the i, stating that it
is unfortunate and that a simpler icon
that says America would have served him
better (Richard Westerndorf, creative director at Landro Assocaites brand consul-

tants). It also enraged citizens who lived in

the states Alaska and Hawaii. Karl Gude,
a graphics professor at Michigan State
University and former graphic design
artist at Newsweek and the Associate Press
stated that Rubio just lost the Alaska and
Hawaii vote.
Social media also jumped on hilarious
adaptations of Rubios logo into Hillary
Clintons well-known and liked logo,
throwing in excessive amounts of red
arrows on blue letters.

There were, however, some compliments

on the youthfulness of the logo and the
beautiful color palette. Westerndorf gave
Rubio credit for trying to convey youth
and optimism in his campaign symbol...the
all lowercase and sans serif type treatment
speak to modernity and approachability.
If Rubio wants to look like hes more
youthful and not stuck in the past (which
the tagline seems to imply), it seems hes

hit the mark (Business Insider).