THE FINANCIALS

Rosetta Stone saw a dip in its revenue in 2015, but its also investing less in its consumer market a key strategy to cut costs and grow
revenue in the longer term. It seems to be paying off, as its business and education revenue catches up with its consumer revenue.

STOCK PERFORMANCE Monthly

$30

May 3,
2010
$26.25

25

May 1,
2013
$17.02

June 1,
2012
$13.84

20

April 1,
2014
$11.91

15

Jan. 4,
2016
$6.45

10
Nov. 1,
2011
$6.93

5
0

2010

2011

TOTAL REVENUE In millions

$259

268

273

265

2012

2013

2014

NET INCOME In millions

MARKETING COSTS In millions

262

159.6

$130.3

$13.3
2010

2011

2012

2015

2013

2014 2015

2010

2011
-19.7

2012
-34

2013

160.9 150.8
146.1

173.2
100.9

2014 2015*
2010

-16.1
-73.7

2011

2012

2013

2014 2015*

-56.9

REVENUE BY SEGMENT In millions

$204

208

213

204.4

177

87.8

2010

2011

* First nine months

2012

2013

CONSUMER

2014

2015*

$54.6

60.4

60.1

60.2

2010

2011

2012

2013

84.7

2014

ENTERPRISE AND EDUCATION

71.7

2015*