YAMAHA

Firstly

established in the world in 1960

Entered India in 1982
First model was (RX 100)
Was the first company to promote maximum
segment bike (RD-350),(DOUBLE ENGINE) in
India.
Firstly manufactured 2-stroke motorcycles

YES YAMAHA
FAITH
PERFORMANCE
SATISFACTION

TOUCH YOUR HEART

(BORN TO LEAD , BORN TO WIN

YAMAHA MP01(1690cc)

YAMAHA RX100

RX 100
Displacement

: 100(99.3cc)
Clutch : Multiple wet type
Starting : kick start
Gear : 2- stroke constant
Suspension : Direct inverted
Brake : Drum (front & rear both)
Weight : 112 kg
Fuel tank capacity : 9.8 liters

COMPETITORS OF (RX100)
KAWASAKI (KB 100)
SUZUKI IND SUZUKI

COLABORATION WITH
ESCORTS
Four

strokes motorcycles
Mileage became better

MOTORCYCLES LAUNCHED RX-Z

YD
CRUX
CRUX-R
RAJDOOT

YAMAHA RD350

DECLINE OF YAMAHA RD(350cc)

Heavy

cc
Double engine
Low mileage
Human greed
Double corroborator

YAMAHA FAZER(125)

FAZER 125cc
Displacement

: 125(123cc)
Starting : kick/electric start
Suspension : Hydraulic shock absorber
Brake : Disc/Drum
Clutch : Multiple wet type
Type : 4-stroke,air cooled
Gear : 5-speed constant

DOMESTIC SALES GRAPH

PRESENT COMPETITORS

SOURCES OF PROMOTION
T.V. Advertisement
Newspaper Advertisement
Seminars
Events
Local Activity
Uses

of their sports bike

Movies

PROMOTION
EVENTS AT GURGAON

KNOWN FOR SPORTS VERSION

R SERIES

PARAMETERS
Absolute

balance
Max. pick up
Cornering
Speed
45 degree slant turning
Compact bikes

YAMAHA R15

ENGINE CONTROL UNIT

YAMAHA YZF R15

(RACING INSTINCT)
Delta

Box Frame
Linked Mono cross Suspension
Front fork with 33mm inner tube
Fuel injection System
Liquid-Cooled 4-stroke engine
Forged piston
Air induction system
DiASil Cylinder

YAMAHA FZ(153cc)

YAMAHA FZ-s (Highlight your style)

Displacement

: 153cc
Trendy aerodynamic windshield for a
smoother ride
Mono cross suspension adopted
Stunning ,new meter control with carbon
patterns.

YAMAHA FAZER 150 cc

YAMAHA FAZER
(TOURING SPIRIT)
Aerodynamic

cowl
New Design Mirror
Indias first 140/60-17 radial tyre
Indias first mid-ship muffler
Riding Posture
New stylish Graphics
7-times adjustable mono cross
suspension

PRICING OF YAMAHA
Crux

34292
Alba (ES) 40356
Gladiator (SS) 48528
FZ 16 65578
FZ S (Mid-Ship) 67482
R 15 98291
Fazer - 72500

BIKE OF THE YEAR AWARDS

2006

BAJAJ(PULSAR)150cc
2007 TVS (APACHE)150cc
2008 YAMAHA R15
2009 YAMAHA FZ-S(MIDSHIP)

CUSTOMER SATISFACTION
GRAPH

CONCLUSION
WE WOULD LIKE TO BE
KNOWN AS THE BEST
CUSTOMER SATISFACTION.

Presented By-- Shailendra

Prakash
Pinky Rana
Shikha Yadav
IIPM
LUCKNOW