BIRLA#1: THE UNKNOWN

GLOBAL INDIAN
CONGLOMERATE

HIGHLIGHTS ABOUT THE GROUP

$28 billion conglomerate ($41 billion as of today) present in 42 countries
Over 50% of revenue comes from outside India
Aim : To be among top 3 companies in primary business sectors

COMPANY HISTORY
2005Formation of
AB Nuvo

CONGLOMERATE COMPETITION IN INDIA

BIRLA GROUPS DIVISIONAL STRUCTURE AND INVESTMENTS

CEMENT
Growth through acquisitions and
brownfield/greenfield expansions
2004- Birla acquired the cement
division of L&T, UltraTech Cement
Grasim had 18 cement plants in
India including 10 of UltraTech and
one for Shree Digvijay cement.
Grasim, ranked 9th in the world
producing 49 million tons annually
Country Kg per person
China

777

U.S

342

India

131

Year

Consumpt
ion
(million
toms)

1992

50

2002

99

2007

149

Grasim had a market

share of 20%
Holcim Group- 22.5%
Domestic competitorsACC and Ambuja
Birla group had 3 other
cement producing
companies apart from
grasim.

VISCOSE STAPLE FIBER

Other Businesses

Contributed 11% of the revenue

Includes- sponge iron, chemicals, textiles, mobile
communications
These provided vertical integration services for cement and VSF

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HINDALCO INDUSTRIES

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ADITYA BIRLA NUVO

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AB NUVO BUSINESS SEGMENT

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AB NUVO BUSINESS SEGMENT

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AB NUVO BUSINESS SEGMENT

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MANAGEMENT AND CHANGE

In our Group, we competing effectively in international

market, in several product areas. We are not
afraid of competition-let competition be
afraid of us
- Aditya Birla

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STRATEGIES ADOPTED BY KUMAR BIRLA FOR CHANGE

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STRUCTURAL AND SYSTEM CHANGES

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MAJOR CELLS AND THEIR FUNCTIONS

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FUTURE OUTLOOK STRATEGIES

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Thank You
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