Preguntas Alianzas Sony y Toshiba

Description: Sony and Toshiba, developers of high definition DVD formats (Blu-ray and
HD DVD), respectively, were in a high-level war for generating new HD video format.
Both had formed alliances in order to promote greater and more rapid acceptance by
the market. After six years of struggle, however, Sony prevailed. This case examines
the conflict between Sony and Toshiba, and how Sony finally won.
Describe the determinants for this case that led to the formation of partnerships and
how they can be a form of competitive advantage.
Describe and analyze the interests of the various partners of Sony and Toshiba, and
how they influenced the outcome?
Provide a recommendation or advice to Sony so it can make the most of this
victory, and evaluate what Toshiba could have done differently to avoid defeat.
For Sony can continue with the victory is recommended that :
Uses innovation in blu-ray such as might develop compatible players before the
videos to view them.
Have a security system which enables Internet via download online videos to
better resolution and 3D.
Improving the quality of resolution and product design
Adapting to technology that is reliable and cheaper for consumers
Increase the storage capacity and speed to perform the data transferences

Toshiba could have avoided defeat if:

Toshiba must create a strategic alliance with Samsung Electronics Corp.,
because this company had the necessary technology to improve image quality
of the HD DVD, and in this way produce new drives. Some of the costumer
described the HD DVD as "a very expensive device to play standard DVDs."
For many of its partners as Universal pictures, paramount and Dreamworks was
important that the HD-DVD can be able to adapted to the duration of its
movies, Toshiba should be capable of holding 50 GB as well as the Blu-Ray
Toshiba should increase its retail presence in many markets (Wal-Mart,
Toshiba had to do a market survey to know the current consumer preferences,
because many people compared the product with the old VHS version, so it did
not seem a very innovative product