SYNOPSIS OF B.

COM PROJECT
(TOPIC: STUDY OF CONSUMERS PERCEPTION ABOUT LIFE INSURANCE
POLICIES)
BRIEF INTRODUCTION:

Everyone is exposed to various risks. Future is very uncertain, but there is way
to protect ones family and make ones childrens future safe. Life Insurance
companies help us to ensure that our familys future is not just secure but also
prosperous. Life Insurance is particularly important if you are the sole
breadwinner for your family. Life insurance will ensure that if anything happens
to you, your loved ones will be able to manage financially.
This study titled Study of Consumers Perception about Life Insurance
Policies enables the Life Insurance Companies to understand how consumers
perception differs from person to person. How a consumer selects, organizes
and interprets the service quality and the product quality of different Life
Insurance Policies, offered by various Life Insurance Companies.
OBJECTIVE OF THE STUDY

o Ascertain the profile and characteristics of potential buyers.

o To have an insight into the attitudes and behaviours of customers.
o To find out the differences among perceived service and expected
service.
o To produce an executive service report to upgrade service
characteristics of life insurance companies.
o To access the degree of satisfaction of the consumers with their
current brand of Insurance products.
METHODOLOGY:
o PRIMARY DATA: Through a list of QUESTIONNAIRE.
o SECONDARY DATA: Its sources are as FollowsCompany Reports
Daily Newspaper
Standard Textbook
Various Websites

NAME: MEGHA LOHIA

B.COM(HONS)-SEC(A) PART-III

PHONE NO: 8697333217

MAIL ID: meghalohia1995@gmail.com