Culture and Food

preferences
Understand how culture can affect
the foods we prefer
Evaluate research into cultural
influences on food preference

Culture
Different cultures show different habits, behaviours
and food preferences.
These habits are usually transmitted by
reinforcement and social learning. This can include
the foods we consume but also the way we prepare
and share food.
List some examples of food traditions, habits or
rituals.

Lawrence et al (2007)
Zimbabwean women suggested that the pressure to be
slim that we find in western cultures was not a factor in
their own country.
They also reported that, although they were aware that
healthy foods were preferable. They didnt always
practice this and ate foods they enjoyed.
These findings suggest that food preference is influenced
by culture, time, availability, cost and health
considerations.

Lawrence et al (2007)
Studied different cultures and explored the reasons
for their food preference and habits.
Evidence that Pakistani and Bangladeshi women
reported having learnt to cook and prepare food
from their mothers (indicates a strong cultural
influence).
They said they took pride in traditional cooking
methods but that they admitted enjoying western
(fast) foods..

Copper Inuits
Show disgust when given sugar.. A product not
available in their culture.
Strong support for the idea that food preference is
heavily influenced by culture and cultural
influences.

Globalisation
The world has changed enormously in the last 20-30
years and has become a smaller, more
interconnected place.
This is due to the internet and lower cost of
international travel.
This means that the availability of food from other
cultures is huge and has reduced the influence of
any one individual culture on food preference.

Direct or moderating affect

Culture can have a direct affect on food choice
However it is more likely that the role of culture is
to moderate food intake and choice

Exam question
Outline the role of cultural factors in
affecting food preference.
(8 marks)