IMPACT OF ADVERTISEMENT ON MARKETING HABITS OF IITK STUDENTS

Q.1. Age?
a) <18
b) 18-20
c) 21-23
d) greater than 23
( example : 20 years 4 months and 4 day would be in 18-20)
Q.2. Gender?
a) Male
b) Female
Q.3. Background?
a) Urban
b) Rural
c) Semi urban
Q.4. How much monthly money do you spend on shopping?
a) Less than Rs 1000
b) Between Rs 1000 to Rs 2000 c) Between Rs 2000 to Rs 3000 d) Above 3000
Q.5. Which media gets your attention?
a) Newspaper
b) TV
c) FM
d) Pop-up ads
e) Magazine
f) hoardings and banner
g) If other, please specify.......................................,
Q.6. What do you usually look for in an advertisement?
a) product information
b) brand information
c) price
d) pop stars
e) discount and coupons
f) others.
Q.7. Which form of ad creates a greater impact on you?
a) just the printed words
b) words with sound c) words with a visual
d) a moving action oriented ad e) picture depicting a scene/story
Q.8. How often do you buy the same article/garment design as you see in the ad?
a) always
b) most of the time
c) sometimes
d) never
Q.9. According to you, what is the basic idea about the advertisement?
a) we get to know about the product which is newly launched. b) to promote the growth of product.
c) to increase the consumer awareness.
d) to attract the attention of large number of viewers.
Q.10. How does an advertisement help you?
a) It gives prior information about the product.
b) It helps us to compare products.
c) we get know about new features of the products. d) It makes your shopping easier.
Answer the following in yes/no
Q.11. Do you think advertisement gives a fair idea about the product or
services? Q.12. Do you think advertisement is a form of education?
Q.13. Do you watch new adds
only? Q.14. Are Ad 's believable?

Q.15. Did the advertisement change your opinion and prejudices on an Product or
Services? Q.16. Does an advertisement urge you to try a new brand?
Q.17. Do you think advertising helps to make better selection ?
Q.18. Do you pay attention to the terms and conditions in an advertisement or just overlook?

IMPACT OF ADVERTISEMENT ON MARKETING HABITS OF IITK STUDENTS