EXECUTIVE SUMMARY

Location: - Akluj & Adjoining area

Duration: - 2 months (June-July 2009)

The main object of the project is to find out the scope, trade, and feasibility for milk
and milk product, which includes the retail survey, consumer survey.
Sample size: Total 145 nos.
Retail survey: 45 nos.

Consumer survey: 100 nos.

In the retail survey which is termed as retail barometer researcher has to
find out various aspect related to the products available in the milk product
category like name of the manufacturer, brand name, visibility, pop material
available, availability of the stock, sale month, source of purchase, Frequency of
supply, scheme operating, price to retailer, as well as price to Consumer,
manufacturing date Etc.
In the Consumer Survey the main thing was to execute scheduled and
interview they and customers should belong to the socio-Economic Classification.

In Third step researcher has to interview the customers for getting the details
regarding the product used by them as well as what are the expectations from the new
product.
The major findings of the retail barometer were that the market for Milk
product is large because of daily used of milk by every human being. Shivamrut
is the market leader in category of the Milk & Warana in category of the Milk
Product.
For the consumers survey is the same became people want fast action,
low price and easily available which is fulfilled by milk product only.
During the retail survey researcher found some new product also & they
are as follows:
SHIVPRASAD, HUTATMA, DOODH GANGA, SONAI.